... Primacy effects in impression formation have emerged across a number of experiments (Anderson, 1965;Anderson & Barrios, 1961;Anderson & Hubert, 1963;Asch, 1946;Briscoe, Woodyard, & Shaw, 1967;Forgas, 2011;Hendrick & Constantini, 1970;Hendrick, Constantini, McGarry, & McBride, 1973;Jones, Rock, Shaver, Goethias, & Ward, 1968;Kelley, 1950;Luchins & Luchins, 1962, 1986Mayo & Crockett, 1964;Petronko & Perin, 1970). However, the primacy effect is delicate and can be impacted by contextual factors (like mood or experimental context, and even reversed (to become a recency effects; Byrne, Lamberth, Palmer, & London, 1969;Crano, 1977;Dreben, Fiske, & Hastie, 1979;Forgas, 2011;Hendrick & Constantini, 1970;Luchins, 1958;Luchins & Luchins, 1986;Mayo & Crockett, 1964;Petronko & Perin, 1970;Rosenkrantz & Crockett, 1965;Stewart, 1965). ...