Article

Adoption of Internet banking among sophisticated consumer segments in an advanced developing country

International Journal of Bank Marketing 05/2004; 22(3):212-232. DOI: 10.1108/02652320410530322

ABSTRACT

This descriptive study was conducted to develop an understanding of consumers' attitudes and adoption of Internet banking among sophisticated consumers. Based on a random sample of academicians, demographic, attitudinal, and behavioral characteristics of Internet banking (IB) users and non-users were examined. The analyses revealed significant differences between the demographic profiles and attitudes of users and non-users. IB users were further investigated, and three sub-segments were defined according to a set of bank selection criteria. Finally, based on the similarities between various Web-based bank services, four homogeneous categories of services were defined.

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Available from: Safak Aksoy, Sep 09, 2015
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    • "Also, when a sample size is small, the adapted instrument is not affected thereby ensuring stability in the model. The existing literature has shown that there is limited study that address the difficulties faced by bank customers " in the usage of the internet banking system (Akinci et al., 2004; Al-Ajam & Md Nor, 2015; Amin, Hamid, Lada, & Anis, 2008; Karjaluoto, Koenig-Lewis, Palmer, & Moll, 2010; Mehmood, Shah, Azhar, & Rasheed, 2014; Yang, 2009). "

    Full-text · Article · Dec 2015
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    • "E-readiness is a key issue in the adoption of technology for a community and is dependent on the level of infrastructure development in that society. For bank managers, the issues with internet banking are mostly connected to their attitudes, perceptions, and strategies; from the consumer perspective the issues are more related to demographics, motivations, attitudes, and satisfaction (Akinci et al., 2004). There is also some research that highlights the role of customers' awareness of internet banking services, which can persuade an individual to use internet banking (Adler and Kwon, 2002; Laforet and Li, 2005). "
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