Adoption of Internet banking among sophisticated consumer segments in an advanced developing country

International Journal of Bank Marketing 05/2004; 22(3):212-232. DOI: 10.1108/02652320410530322


This descriptive study was conducted to develop an understanding of consumers' attitudes and adoption of Internet banking among sophisticated consumers. Based on a random sample of academicians, demographic, attitudinal, and behavioral characteristics of Internet banking (IB) users and non-users were examined. The analyses revealed significant differences between the demographic profiles and attitudes of users and non-users. IB users were further investigated, and three sub-segments were defined according to a set of bank selection criteria. Finally, based on the similarities between various Web-based bank services, four homogeneous categories of services were defined.

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Available from: Safak Aksoy, Sep 09, 2015
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    • "Also, when a sample size is small, the adapted instrument is not affected thereby ensuring stability in the model. The existing literature has shown that there is limited study that address the difficulties faced by bank customers " in the usage of the internet banking system (Akinci et al., 2004; Al-Ajam & Md Nor, 2015; Amin, Hamid, Lada, & Anis, 2008; Karjaluoto, Koenig-Lewis, Palmer, & Moll, 2010; Mehmood, Shah, Azhar, & Rasheed, 2014; Yang, 2009). "

    Full-text · Article · Dec 2015
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    • "E-readiness is a key issue in the adoption of technology for a community and is dependent on the level of infrastructure development in that society. For bank managers, the issues with internet banking are mostly connected to their attitudes, perceptions, and strategies; from the consumer perspective the issues are more related to demographics, motivations, attitudes, and satisfaction (Akinci et al., 2004). There is also some research that highlights the role of customers' awareness of internet banking services, which can persuade an individual to use internet banking (Adler and Kwon, 2002; Laforet and Li, 2005). "
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    ABSTRACT: Purpose – Existing work on internet banking has provided substantial knowledge of the benefits and economic impacts of internet banking from the bank’s perspective. However, internet banking provides advantages for customers as well as the banking industry. The purpose of this paper is to investigate customer perceptions of internet banking in the UK with the goal of providing a comprehensive understanding of British internet banking. Design/methodology/approach – In order to provide the detailed understanding of customers’ perceptions of internet banking, a qualitative study was conducted. The primary method of data collection were 25 interviews. To provide triangulation and increase reliability, various documents and secondary data analyses about internet banking in the UK were also used to supplement the analysis. Findings – The results indicate that money transfers and bill payment are the most popular facilities with UK internet banking adopters. More importantly, security is the most important factor affecting the rate of internet banking adoption in the UK. To resolve customers’ security concerns about internet banking, some banks have introduced technologies such as card readers to avoid online fraud. In addition, the authors also found that customers are highly satisfied with internet banking. Research limitations/implications – The qualitative nature of the study meant that in-depth interviews with a relatively small sample were the most appropriate method to address the research question. Future studies with larger, more representative sample sizes are encouraged to investigate how the findings can be generalized to larger populations. In addition, due to the popularity of social media, future studies are also advised to examine how they can influence customers’ perceptions of internet banking and boost its adoption rate. Originality/value – This paper investigates current perceptions of internet banking in the UK from the customers’ perspective. Therefore, the findings of this study complement with existing work that focusses more on the bank’s perspective to present a comprehensive understanding of this topic.
    Full-text · Article · Sep 2015 · Journal of Enterprise Information Management
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    • "It is a banking approach that has emerged in mid-90's in which the whole bank is a computer system and there is no branch, teller and physical structure [1] [5] [6] [7] [8]. These banks do not have physical address and possess legal address solely [9] [10] and all services are facilitated by computer systems and servers [11]. Every aspect of banking is present in a software system and there is no branch, tellers, physical intermediaries and employees [12]. "
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    ABSTRACT: Due to increasing Financial Crimes in Banking Systems Domain, Supervising on Banking Operations Is More Bolder than before. On other Hand, progress in Information Technology has brought significant changes which resulted in emergence of new type of Banking and Supervising. Virtual banking is based on computer software and systems that require minimum manpower and governance, risk and compliance (GRC) Management Systems is a system That Monitors operations of an enterprise in organization and IT view. With considering Background Studies in Application of GRC Systems in banking Scope, We Concentrate on Trust Issues in Relation with Banking and GRC Systems and We present a trust based Model for Supervising of Banking Systems. This paper firstly introduces a Supervisory Model for banking that based of GRC Approaches and Then We Modeling Trust with STS-ML Tropos tools. To end with, we discuss the final result and draw some conclusions about the constructed artifact.
    Full-text · Conference Paper · Apr 2015
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