Article

Edition d'un CD Rom destiné aux entreprises sur les dispositifs médiatiques et iconiques : approche sémiotique des ressources offertes

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Abstract

The CD Rom Images and companies was initiated and created by PUMMA, Platform About Digital Uses, operational structure in the International City of Image and Animated Film Techniques (CITIA / Annecy / France). The role of this CD Rom is to alive the principal actors to the stakes in digital images (for the local companies in the Region of Haute-Savoie) Logotype, corporate web site, Intranet, interactive television, CD Rom, Flash program in Internet, company newspaper, animated program in mobile phone, etc. are integrated in this CD Rom. In a research contract between PUMMA and IREGE laboratory, the fonction of consulting exists but also the investigation in communication sciences. It treat of strategic positionning of the companies and mobilization of the collective values. The semiotic approach is dominant..

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