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Communication of Innovations: A Cross-Cultural Approach
Abstract
Traducción de: Communication of Innovations. A Cross-Cultural Approach
... On the other hand, low self-efficacy in using ICT can hinder content entrepreneurial behavior. Rogers & Shoemaker (1971) proposed the Innovation Diffusion Theory in the 1960s to explain how the media can persuade people to accept an innovation. ...
... Rogers Shoemaker (1971) argue that the spread of new ideas, novelties, and products in the diffusion of innovation follows an 'S'-shaped curve. In the early stages, the number of adopters is small, and the rate of progress is slow. ...
... This 'S'-shaped curve occurs because some people adopt innovations earlier and persuade others to do the same, while others adopt them later. Rogers & Shoemaker (1971) defined personal innovativeness and developed the concept to suggest that differences in personal innovativeness led to different consumer attitudes towards new technologies. Users who are more personally innovative generally accept innovations earlier. ...
This paper aims to examine the impact of the digital divide on farmers' content entrepreneurial behavior in Guangxi, China, and its mechanism of action by dividing the digital divide into four categories based on the UTAUT model: the access divide (physical access to ICT), the online learning ability divide (ICT mastery and information processing power), the capability divide (self-efficacy in using ICT), and the innovativeness divide (willingness to change and try any new ICT). By using a mixture of quantitative and qualitative research with survey data on farmers' content entrepreneurial behavior in Guangxi, China, this study aims to reveal the impact of the digital divide on the economy and society and to understand the determinants of farmers' content entrepreneurial behavior. This will provide a theoretical basis for the formulation of relevant policies and contribute to high-quality economic development.
... Yenilik bir fikrin, bir uygulamanın ya da bir ürünün yeni olarak algılanmasını ifade etmektedir (Rogers ve Shoemaker, 1971). Yeniliklerin Yayılması Teorisi'ne göre yenilik, bir değişim aracısına müşterinin herhangi bir ihtiyaç ya da sorun amacıyla yaklaşmasını ifade eden bir çözümdür. ...
... Yenilikçilik ise yeniliklere verilen tepkilerin bireysel farklılığı olarak tanımlanmaktadır (Goldsmith ve Foxall, 2003). Rogers ve Shoemaker'a göre (1971( , s. 27'den aktaran Hirschman, 1980 yenilikçilik, bir sosyal sistemde yer alan diğer kişiler ile karşılaştırıldığında, bir kişinin bir yeniliği daha erken şekilde benimseme düzeyidir. Hurt ve diğerlerine göre (1977'den aktaran Pallister ve Foxall, 1998 yenilikçilik, değişim isteğini barındıran bir kişilik yapısıdır. ...
Yapay zekâ teknolojisinde görülen ilerlemeler ve yapay zekâ destekli teknolojilerin kullanımının gittikçe artması, yapay zekâya ve yapay zekâ teknolojisine sahip ürünlere olan ilgiyi de artırabilmektedir. Yapay zekâ teknolojisine sahip ürünlerin satın alma niyetlerinde etkili olabilecek faktörler üzerinde duran bu çalışma, mevcut literatürün genişletilmesine katkı sunabilmektedir. Bu çalışma, genç tüketicilerin yapay zekâ teknolojisine sahip ürün satın alma niyetlerinde, bilgi teknolojisi alanında kişisel yenilikçiliğin, güvenme eğiliminin, yapay zekâ destekli kullanım kolaylığının ve yapay zekâya yönelik genel tutumun etkilerini tespit etmeyi amaçlamaktadır. Ayrıca, bilgi teknolojisi alanında kişisel yenilikçiliğin, güvenme eğiliminin ve yapay zekâ destekli kullanım kolaylığının yapay zekâ teknolojisine sahip ürün satın alma niyetine etkisinde, yapay zekâya yönelik genel tutumun aracılık etkisinin incelenmesi de çalışmada amaçlanmıştır. Kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile 409 veri üzerinden çalışmanın hipotezleri test edilmiştir. Çalışmanın sonuçları, yenilikçiliği yüksek olan tüketicilerin, olumlu ve olumsuz tutuma sahip olsalar da yapay zekâ teknolojisine sahip ürün satın alma niyetlerinin bulunduğunu göstermektedir. Tüketicilerin bilgi teknolojisine olan hâkimiyeti ve yeniliği takip etmesi, yapay zekânın potansiyel risk ve tehlikelerine rağmen yapay zekâ teknolojisine sahip bir ürünü satın alma niyetlerinin olduğunu belirtmektedir. Tüketicilerin olumsuz tutumu rağmen yapay zekâ teknolojisine sahip bir ürünü satın alma niyetlerinin olması, yapay zekânın işlevsel ve yenilik özelliğinden dolayı sunduğu avantajların daha fazla olması ile ilgili olabilmektedir. İnsanlara güven duymayan ve dolayısıyla güvenme eğilimleri düşük olan tüketiciler, insan tarafından üretilen yapay zekâya da olumsuz bir tutum geliştirmektedir. Olumsuz tutum geliştiren tüketicilerin de satın alma niyetleri olumsuz yönde etkilenebilmektedir.
... Similar to how oxygen permeates our environment, innovation should be a process that permeates all aspects of the organization's value chain [4]. An innovation is any concept, method, or item that a person believes to be novel, and a concept is considered innovative if it feels novel to the individual [11]. ...
... An innovation may require a considerable amount of time to achieve widespread adoption and usage. Rogers and Shoemaker [11] state that the most crucial elements that impact the pace at which inventions are adopted include: ...
Meanwhile, the government in different countries encourages these sustainable activities to make their domestic brands open worldwide Because sustainability and learning growth have comparable meanings, all paths leading in this direction cross with a single phenomenon known as innovation. The more investment in innovation, the more value the company can gain. In Turkey, the government has increased the financial support of sustainable innovation management for more than 20 years. Especially, in the last five years the budget of the ministry has widened to keep growing in growth. The grant incentives given for Research &Development (R&D) centers and Design centers, also called non-walled technoparks, are two main examples of this encouragement. This study is framed on a big-scale company’s growth with the help of the R&D or Design Center. The financial and performance-based milestones in the R&D center road map lead the company to follow and invest in technology. This also means taking advantage of the international competition in 360 degrees. Not only is financial performance increased by gaining incentives, but also the qualification of human resources is going up and up. The results show how sustainable innovation policy influences business activities. Keywords: Brand; Design center; R&D center; sustainable ınnovation.
... Conversely, institutional theory (Schotter 1981;Veblen 1899) and its various iterations (Douglas 1986;March and Olsen 1989;Nelson 1986) contend that informal norms (cultural variations) shape collective behavior, influencing both economic growth (wealth) and pollution mortality. These informal structures and normative behaviors attract societal attention, imbue significance, and elicit responses affecting both aspects of the equation (Abramovitz 1952;Beyer and Lodahl 1976;Hall 1976;Kroeber and Kluckhohn 1952;Rogers and Shoemaker 1971). These mechanisms of meaning evaluation and transformation translate policy into practice and knowledge into artifacts (Malik et al. 2021). ...
Global concerns have arisen due to pollution-related mortality, and scholars studying the Environmental Kuznets Curve (EKC) have explored the impact of economic growth on carbon emissions, yielding conflicting findings. Considering these opposing perspectives on whether wealth exacerbates or mitigates the negative consequences of environmental pollution, we aim to assess the influence of economic growth on pollution-related mortality and investigate whether national culture moderates its impact. To gain insights into the effects of economic growth on pollution-related mortality, we utilized panel data covering 170 countries over a span of 23 years (1996–2017). Initially, we examined the relationship between GDP per capita and pollution-related mortality, finding support for the theory of a curvilinear correlation but not for the concept of a bell-shaped curve. Upon introducing cultural moderators, the curve shifts in different directions along various dimensions. High power distance and masculinity cultures are associated with increased pollution-related mortality, whereas individualist and long-term orientation cultures are linked to reduced pollution-related mortality. The directions of these moderators align with both linear and nonlinear analyses, except for uncertainty avoidance. This study makes significant contributions to the critical issue of pollution-related mortality, extending beyond traditional sustainability analyses. Additionally, it provides a robust examination of the intertwining of economic wealth and culture, challenging the dominance of either type of logic. Lastly, our study draws attention to policy-driven solutions.
... Innovation design hinges on a deep understanding of product-customer fit. The ACCORD model (Rogers & Shoemaker, 1971) identifies key aspects for successful MEI: Maximum External Influence Fig. 10 Conditional stages for speedup innovations: advantages over substitutes, complexity, compatibility, observability, risk, and divisibility, factors that influence adoption rates (Olshavsky, 1980). We found that products with speedup had higher social influence from adopters (q A : 0.89 to 0.76), waiting customers (q W : 0.64 to 0.53), and reach (r: 23 to 21), but lower external influence (p: 0.16 to 0.28). ...
Product shortages are known to slow down the diffusion process. However, we counterintuitively theorize and empirically demonstrate that under specific conditions of social influence, the diffusion process may be accelerated by early product scarcity. Using an Agent-Based framework and Genetic Algorithm-based estimation, we analyzed 20 product categories to identify the critical trade-off influencing diffusion: the interplay of the social influence ratio of waiting customers to adopters, the external influence, and level of product scarcity. Strategic managerial actions can accelerate the adoption of products. For example, in the case of fitness trackers, we were able to simulate speed-up by up to two years compared to the standard Bass model. Importantly, we introduce a novel framework to study competition dynamics, analyzing how the timing of market entry and the production capacity of competitors, along with the initial installed capacity of the pioneering firm affect diffusion speed. This acceleration, whether due to managerial foresight or serendipity, necessitates careful orchestration to harness the enthusiasm of waiting customers and strategically allocate marketing spending on social media platforms, thereby differentially amplifying the influence of adopters and potential customers.
... Özellikle teknolojik gelişmelere karşı bireylerin tutum ve davranışlarını ölçmeye yönelik birtakım modeller geliştirilmiştir. Rogers & Shoemaker (1971), bir yeniliğin anlaşılması ve kullanımının zor olarak algılanmasına dair çalışmaları ve Fishbein & Aizen (1975), bireylerin inanç, tutum, niyet ve davranışlarının rasyonel bilgi işlemciler olduğu varsayımı altında bu boyutların oluşum ve değişim süreçlerini ele alan birbiri ile ilişkili modelleri bu alana katkı koyan modellerdir. Fishbein & Aizen (1975), teknoloji kabul modelini de etkileyen sebepli davranış teorisi (TRA-Theory of Reasoned Action) modelini ortaya koymuşlardır. ...
Research Questions & Purpose
This research was conducted to determine how smart robot vacuum cleaner consumers’ perceptions, attitudes and attitudes affect future usage intentions. It investigated how perceived fun, usefulness, cleanliness and ease of use affect users’ preferences and intentions regarding smart robot vacuum cleaners. The research focuses on consumers, especially young and newly married individuals, who purchase robot vacuum cleaners in Turkey and examines their adoption tendencies. It also aims to provide recommendations for businesses to develop effective product design and marketing strategies and for consumers to evaluate smart robot vacuum cleaners according to their needs and priorities.
Literature Review
With technological developments, robot vacuum cleaners have started to be used by both industrial and end consumers. Smart devices that can communicate and connect via wireless protocols have made cleaning processes autonomous with these features. Artificial intelligence (AI) has played an essential role in the evolution of robot vacuums. Artificial intelligence enables robot vacuums to optimise their cleaning processes, primarily through environmental analysis. The history of artificial intelligence with basic studies such as Alan Turing’s Turing test and John McCarthy’s Dartmouth Summer Research Project, developments such as autonomous vehicles, voice recognition and language processing systems have paved the way for artificial intelligence in various fields. Davis et al. (1989) introduced the technology acceptance model (TAM) and identified dimensions such as perceived usefulness and ease of use. These dimensions serve as a scale to understand how users accept or reject technology. Academic research in engineering and science focuses on improving the functional design of robot vacuum cleaners and their integration with the Internet of Things. Human-robot interaction and machine ethics are the main research topics in the social sciences.
Methodology
The data for this study were collected through online surveys using Google Forms between 25 August 2023 and 3 September 2023. The survey questions focused on perceived usefulness, cleanliness, fun and ease of use and aimed to measure user perceptions of smart robot vacuum cleaners. Participants’ Demographic data were also collected to analyse their attitudes towards smart robot vacuum cleaners from different perspectives and to be used in multiple group analyses. The data were analysed with structural equation modelling using Smart PLS 3.2.8 software. As a result of the analysis, the relationships between the dimensions of the research were determined and presented.
Results and Conclusion
According to the results of the analyses, there are positive and significant relationships between perceived usefulness, cleanliness, fun and intention to use. However, it was determined that the perceived ease of use dimension did not affect the attitude towards use. According to this result, consumers’ perceived ease of use may not be as crucial as it is thought to be in influencing their purchasing decisions. The study also examined whether marital status and gender variables change in the context of the effects in the model. According to the results of the multiple-group analysis, it was determined that men generally have more positive attitudes towards smart robot vacuum cleaners than women, especially when they perceive the devices as fun and valuable. However, it was determined that women had more positive attitudes than men if the cleaning met their expectations. According to the results of multiple group analyses according to marital status variables, it is seen that married participants attach more importance to perceived fun and utility. However, according to the results of the study, it can be stated that singles have more positive attitudes than married participants when their expectations are met in terms of cleaning power. The study emphasises that businesses should focus on designing products that emphasise fun, benefits and cleaning performance and align their marketing communication strategies with these factors to increase and accelerate consumer adoption. From the consumers’ perspective, it can be stated that consumers should evaluate products based on their long-term usage intentions and perceived benefits. This research contributes to the literature regarding understanding consumers’ attitudes and behaviours towards new technology devices such as smart robot vacuum cleaners. In addition, this research provides applicable information for businesses that want to be successful in a growing market where new technology products compete.
... According to Rogers and Shoemaker [86], innovativeness refers to an individual's willingness to adopt new ideas ahead of their peers within a social system. Previous studies have also emphasized the importance of personal innovativeness in developing a positive attitude toward purchasing electric vehicles [48]. ...
... Consumers desire optimal levels of stimulation (Berlyne, 1970), and are therefore inclined to adopt new products for the perceived value obtained (Rogers & Shoemaker, 1971). Luxury products and services that offer unique experiences particularly cater to this perceived epistemic value (Gerrath & Biraglia, 2021). ...
Luxury value perception is a well‐researched, yet fragmented domain. Extant research reports several dimensions of luxury value perception, where different investigations identify varying dimensions and their impact on several consumer‐related outcomes. However, such findings are inconsistent across studies, which are carried out across various contexts using disparate samples. In this research, we use the Theory of Consumption Value and Economic Theory to provide a comprehensive understanding of the dimensions, outcomes, and moderators of luxury value perception. This investigation synthesizes extant literature through a meta‐analysis to explain the inconsistent findings and offer new insights. The meta‐analysis integrates findings from 64 papers that report 74 separate studies with 32,587 participants/consumers. The impact of the dimensions of luxury value perception (functional, social, emotional, conditional, epistemic, and economic) on consumer outcomes (affective, cognitive, and behavior), and the moderating effects of several moderators (industry type, culture, gender, and publication year) are conceptualized and examined through meta‐analytic techniques. Some relationships are under‐researched in literature and cannot be tested, which provides scope for future investigations. This research is valuable for theory as we offer novel insights and identify boundary conditions that advance theoretical understanding of the domain. Managers will benefit from this holistic understanding as they may apply the insights obtained to formulate nuanced marketing and branding strategies.
... It adds individual satisfaction judgment after the trial stage, which can be treated as an individual psychological judgment from the stages of trial to attempt to accept or reject in the Klonglan-Coward model. Rogers believes that the individual innovation adoption process is a complete process from the initial cognition of innovation to the final confirmation of innovation, which specifically includes five continuous stages: cognition, persuasion, decision-making, implementation and confirmation (Rogers & Shoemaker, 1971). Among them, confirmation is to re-evaluate behavior in the decision-making stage. ...
The application of the green planting technology (GPT) is the critical aspect of agricultural production mode transformation. The recognition and adoption of GPT by farmers are the keys to promoting GPT. The objectives are to understand the process law of adoption of GPT by farmers from the aspects of behavioral differences and influencing factors, and provide a reference for promoting GPT according to local conditions and farmers. This study took 202 farmer questionnaires in Juxian County, China as samples, (1) used statistical analysis to analyze the farmer’s cognition and adoption behavior of different GPT, and (2) used multivariate ordered Logistic model to explore the influencing factors of GPT adoption behavior. The main findings are shown as follows: (1) The farmers’ cognition and adoption of GPT are not ideal in Juxian County. The surveyed farmers lack of in-depth understanding on the whole. 70.79% of farmers adopted the number of GPT less than 5 and with the lower adoption score. (2) The shorter the number of years of farming, the clearer the cognition of chemical input pollution, the more awareness of GPT, the larger the scale of cultivated land operation, the higher the level of regional economic development, and the higher the level of GPT adoption by farmers. (3) The scope of technological cognition and the operation scale have a prominent impact on the adoption of GPT by farmers with different livelihood types and various cultivated terrain conditions.
... The path of entrance is also related to the diffusion process of the Anglicisms. Starting from different innovators and early adopters (Milroy and Milroy 1985;Rogers and Shoemaker 1971) who might have come into contact with the Anglicisms via different channels, the Anglicisms take different pathways and thus their pronunciation might vary. ...
Previous research shows that several factors influence the adaptation of English phonemes in Spanish Anglicisms: speaker age, English proficiency, and geographic distance from the U.S.A, among others.Due to globalization, increased mobility, and the ubiquitous availability of English media, the question arises whether these factors are still relevant in today’s world. For the present study, 70 speakers from Mexico and Spain read a word list containing Anglicisms aloud. A generalized linear mixed effects model was applied to analyze which factors directly influence pronunciation. Results show that the realization of Spanish grapheme-phoneme correspondences plays a major role in the adaptation process. Moreover, the analysis shows that it is exposure to the English language that mainly influences the pronunciation: the more exposure speakers from both countries have to the English language, the more likely they are to imitate the English pronunciation instead of the realization of Spanish grapheme-phoneme correspondences. Finally, the analysis revealed differences not only between the phonemes and the speakers but also between the words included in the study and once more highlighted that every word has a history of its own.
... UX design aims to create meaningful and positive experiences that enhance user satisfaction, loyalty, and overall success. Rogers & Shoemaker (1971) define consumer acceptance and use of IT (Information Technology) as the mental process of individuals that begins with awareness of a new innovation or technology and culminates in the open adoption and use of that technology. ...
... The Diffusion of Innovation theory (DOI) is used to interpret the adoption process and diffusion of new voluntourism with innovation characteristics (Rogers, 2003). According to the literature, when adopting innovation, consumers seek novelty and innovation in their consumption patterns (Lockett & Littler, 1997;Roehrich, 2004), reflecting a desire for new experiences and resulting in specific behaviors (Hirschman, 1980;Rogers & Shoemaker, 1971). Thus, this study investigates the impact of the three DOI innovation factors, namely compatibility, simplicity, and relative advantage (Tornatzky & Klein, 1982) (Meng et al., 2020). ...
This study investigates a new type of voluntourism that focuses on younger generations' environmental contribution in the context of a global climate crisis. The study describes the adoption process of new voluntourism by applying the Diffusion of Innovation (DOI) framework and examining the influence of its three innovation factors (compatibility, simplicity, and relative advantage along with the perceived risk of climate change on new voluntourism adoption attitude and behavioral intention). An online survey of 432 members of two demographic cohorts, Millennials and Generation Z, was conducted in South Korea. The results of structural equation modeling indicate that the perceived risk of climate change and DOI's innovation factors significantly affected new voluntourism adoption attitude and behavioral intention. The results confirmed that the perceived risk of climate change led to the diffusion and adoption of new voluntourism by younger generations. The theoretical and practical implications of the study's results are discussed.
... Pada tahun 2018, aturan terkait E-Government diperkuat dengan diterbitkannya PERPRES (Peraturan Presiden) Nomor 95 Tahun 2018 tentang Sistem Pemerintahan Berbasis Elektronik (SPBE). Dalam SPBE disebutkan bahwa instansi pemerintahan baik pusat maupun daerah memanfaatkan aplikasi SPBE dengan prinsip efektivitas, keterpaduan, kesinambungan, efisiensi, akuntabilitas, interoperabilitas, dan keamanan(Setneg, 2018).Sementara itu, menurutRogers & Shoemaker (1971) sistem E-Government merupakan sebuah difusi teknologi, yang secara teoritis berartiproses tersebarnya suatu inovasi ke dalam sistem sosial melalui saluran komunikasi selama periode waktu tertentu. Disinilah peran pemerintah sebagai koordinator utama untuk menciptakan lingkungan penyelenggaraan pemerintahan. ...
Melalui E-Kios, pelayanan terhadap warga dapat lebih mudah. E-Kios merupakan mesin pelayanan publik berbasis teknologi informasi yang diciptakan oleh Pemerintah Kota Surabaya yang merangkum fungsi dari E-Lampid, E-Health, SSW yang telah disebarkan disetiap kelurahan dan kecamatan guna untuk memudahkan masyarakat untuk memenuhi kebutuhan dalam hal pemberkasan.. Rumusan masalah pada penelitian ini adalah Bagaimana kualitas pelayanan program E-Kios di Kelurahan Penelitian ini bertujuan untuk mengetahui kualitas pelayanan program E-Kios di Kelurahan Dukuh Kupang Kota Surabaya Penelitian ini dilakukan dengan menggunakan metode kualitatif jenis deskriptif dengan fokus penelitian yakni untuk mengetahui kualitas pelayanan program E-Kios di Kelurahan Dukuh Kupang Surabaya dengan menggunakan instrumen E-GovQual yang terdiri dari dimensi ease of use, trust, functionality of the interaction environment, realibility, content and appreance of information, citizen support. Hasil penelitian ini menjelaskan bahwa kualitas pelayanan program E-Kios di Kelurahan dukuh Kupang Surabaya yang diukur menggunakan indikator indikator kemudahan pengguna, kepercayaan, fungsi dari interaksi lingkungan, keandalan, isi tampilan informasi, dukungan dari masyarakat termasuk sudah baik. Perlu peningkatan pada indikator functionality of the interaction environment, realibility dan citizen support. Pada indikator functionality of the interaction environment, perlu penambahan formulir tanggapan pada program E-Kios. Sementara itu, pada indikatorrealibility dan citizen support, sebaiknya E-Kios sudah mempersiapkan dan memastikan bahwa mesin yang digunakan di pelayanan program E-Kios berfungsi dengan baik setiap harinya serta perlu penambahan informasi kontak dan halaman bantuan pada program E-Kios. Namun daripada itu pada indikator ease of use, trust, dan content and appreance of information, Program E-Kios sudah sangat baik.
... Among the earliest definitions of this construct is that of Rogers and Shoemaker (1971), which defines it as: "the degree to which an individual/consumer adopts a new idea / newness earlier than the rest of the members of a social system product". In other words, the innovativeness for these two authors is the capacity of the individual to adopt innovations early in relation to his environment. ...
Ecology as a strategic variable has been the focus of interest for researchers since the early seventies (Marguerat & Cestre 2002). As early as the pioneering researches of Hénion (1976), Kassar Jian (1971), Kinnear and Taylor (1973) and Kinnear et al (1974), the ecological dimension had been integrated into the research and practice of management and marketing. In addition, some authors agree that different stakeholders such as consumers, NGOs, public authorities, advertisers and publicists are increasingly informed and aware about the importance of protecting their environment (Schlegelmilch & Pollack 2005).However, some authors denounce the inaction of consumers although they are aware of the degradation of their environment. This passivity is explained among other things by the high price of green products compared to traditional products (Green Brands2011).In this study, we first presented the research problem, and then we analyzed the works related to the typologies of green consumers and the main variables that we consider to be determinants of the adoption of so-called green products. Finally, we exposed the research hypotheses, the conceptual model, highlighting the mediating role of innovativeness in the relationship between the attitude towards advertising and the adoption of green products.  Â
... Past research on entrepreneurship showed that innovativeness is an important characteristic that distinguishes entrepreneurs from nonentrepreneurs (Anwar & Saleem, 2019;Bhatti et al., 2021;Elnadi & Gheith, 2023). The DOI seeks to understand the determinants that influence an individual's adoption of a new product, method or technology (Roger, 1983;Rogers & Shoemaker, 1983). Although the link between innovation and entrepreneurial context has been proposed in the entrepreneurship literature (Akhter et al., 2022;Elnadi & Gheith, 2023;Koe et al., 2021;Salhieh & Al-Abdallat, 2022), there is limited evidence on how the determinants of the DOI impact entrepreneurial attitude, intention, and behavior. ...
This study identifies the determinants of Internet entrepreneurial commitment by integrating the theory of planned behavior (TPB) and diffusion of innovation theory (DOI). It hypothesizes six determinants—relative advantage/perceived desirability, complexity, compatibility, attitude, subjective norm, and perceived behavioral control/perceived feasibility—alongside two moderators: job type and personal innovativeness. The research model was empirically tested with data collected from 220 respondents using multiple regression analysis. The findings endorse the integration of TPB and DOI in analyzing Internet entrepreneurial commitment determinants. However, the significance of these six determinants varies according to job type and personal innovativeness. Educators, policy makers, and venture investors can use the findings to design fostering programs and curriculums that are customized to individuals according to their different personal characteristics to enhance Internet entrepreneurial commitment.
... İnovasyonun iki veya daha fazla farklı türde bilgiyi daha önce başkaları tarafından ilişkilendirilmemiş bir şekilde birleştirme yeteneği olarak tanımlanabileceği göz önüne alındığında, inovasyon yeteneği 'sürekli olarak yeni bilgiler ortaya çıkarma yeteneği' olarak tanımlanabilmektedir (Parashar & Singh, 2005). İnovasyon kabiliyeti, bir firmanın yeni bir yaratımı veya teknolojiyi diğerlerine kıyasla erken benimseme eğilimini ifade etmektedir (Rogers & Shoemaker, 1971). İnovasyon, bir kuruluş için yeni olan sistemler, cihazlar, politikalar, süreçler, programlar, ürünler veya hizmetlerle ilgili davranış veya fikrin benimsenmesi olarak da tanımlanırken, inovasyon kabiliyeti, bir firmanın iş performansına çözümler ve işletmenin hayatta kalması için fırsatlar sunmak amacıyla yeniliğe dâhil olma yeteneğidir (Panayides, 2006). ...
A Meta-Analysis Study on the Relationship Between Digital Leadership and Innovation Capability ÖZET Dijital dönüşüme uyum sağlama günümüz iş dünyası için faaliyetleri sürdürebilme ve rekabet edebilmenin anahtarı haline gelmiştir. İşletmeler, dijitalleşmenin getirdiği fırsatları değerlendirebilmek ve zorluklarla başa çıkabilmek için dijital liderlik ve inovasyon kabiliyetlerine ihtiyaç duymaktadır. Dijital liderlik, teknolojinin stratejik şekilde kullanımını ve dijital dönüşüm süreçlerinin etkin yönetimini içerirken, inovasyon kabiliyeti, işletmelerin yeni ve yaratıcı çözümler geliştirme yetenekleri olarak tanımlanabilmekte ve her iki kavram, işletmelerin performansını ve uzun vadeli başarısını doğrudan etkilemektedir. Dijital liderler, işletmeler için dijitalleşme stratejileri belirleyerek, yenilikçi teknolojilerin ve dijital dönüşümün benimsenmesini teşvik ederler. Dijital liderler, örgüt bireylerinin dijital becerilerini geliştirmelerine ve inovasyonu teşvik eden bir kültür oluşturmasına da olanak tanır. Böylelikle işletmelerin hızlı değişen pazar koşullarına uyum sağlamalarına ve müşteri taleplerine yenilikçi çözümler sunmalarına yardımcı olur. İnovasyon kabiliyeti ise, işletmelerin yeni ürünler ve iş modelleri geliştirmesi ve rekabet avantajı elde etme yeteneğini ifade etmektedir. Dijital liderlerin organizasyondaki yönlendirme ve teşvikleri işletmelerin inovasyon süreçlerinde başarıya ulaşmalarında kolaylık sağlar. Bu bağlamda, dijital liderlik inovasyon kabiliyetini artırmada kritik bir rol oynamakta ve bu iki kavram arasındaki ilişki işletmelerin genel performansını doğrudan etkilemektedir. Bu çalışmada, dijital liderlik ile inovasyon kabiliyeti arasındaki ilişki, mevcut literatürde yer alan farklı çalışmaların sonuçlarını bir araya getirerek bu iki kavram arasındaki ilişkinin genel bir resmini sunmayı hedefleyen meta-analiz yöntemiyle derinlemesine ele alınmıştır. Çalışmada 18 Nisan 2024 ile 21 Mayıs 2024 tarihleri arasında Web of Science, Google Scholar, Scopus, ProQuest, PubMed veri tabanları üzerinden 37 çalışmaya ulaşılmış, yapılan inceleme sonucunda 5 eser uygun görülerek araştırmaya dâhil edilmiştir. Meta analiz sonucunda dijital liderlik ile inovasyon kabiliyeti arasında 0.473 değerinde ve orta güçte bir ilişki bulunduğu belirlenmiştir. ABSTRACT Adapting to digital transformation has become the key to sustaining operations and competing in today's business world. Businesses need digital leadership and innovation capabilities to seize the opportunities and cope with the challenges brought by digitalization. While digital leadership includes the strategic use of technology and the effective management of digital transformation processes, innovation capability can be defined as the ability of businesses to develop new and creative solutions, and both concepts directly affect the performance and long-term success of businesses. Digital leaders encourage the adoption of innovative technologies and digital transformation by determining digitalization strategies for businesses. Digital leaders also enable organizational members to develop their digital skills and create a culture that encourages innovation. Thus, it helps businesses adapt to rapidly changing market conditions and offer innovative solutions to customer demands. Innovation capability refers to the ability of businesses to develop new products and business models and gain competitive advantage. The guidance and incentives of digital leaders in the organization make it easier for businesses to achieve success in their innovation processes. In this context, digital leadership plays a critical role in increasing innovation capability, and the relationship between these two concepts directly affects the overall performance of businesses. In this study, the relationship between digital leadership and innovation capability is discussed in depth with the meta-analysis method, which aims to present a general picture of the relationship between these two concepts by bringing together the results of different studies in the existing literature. In the study, 37 studies were accessed through Web of Science, Google Scholar, Scopus, ProQuest, and PubMed databases between April 18, 2024 and May 21, 2024, and as a result of the review, 5 works were deemed appropriate and included in the study. As a result of the meta-analysis, it was determined that there was a medium strength relationship of 0.473 between digital leadership and innovation capability.
... TAM identifies perceived ease of use and perceived usefulness as the primary factors affecting the acceptance of information systems, building on theories like the diffusion of innovations (Rogers & Shoemaker, 1971) and self-efficacy theory (Bandura, 1982). Perceived usefulness refers to "an individual's belief that using technology will enhance job performance" (Davis, 1989). ...
... The questionnaire consists of questions from three main domains and key general information of smallholdings, with reasons for less/non-adoption of nine selected recommended HPs (Table 3). Testing for adoption and finding the reasons for non-adoption of harvesting practices Rogers and Shoemaker (1971) defined adoption as a decision to make full use of a new idea as the best source of action available. Accordingly, adoption in this study refers to utilization and application of nine HPs recommended by the RRISL (RRISL, 2001). ...
In the Sri Lankan context, smallholder rubber sector is considered as the most dynamic segment with 68 % of the total rubber extent of Sri Lanka which contributes to 69% of the national rubber production, and is yet far behind the expected targets (MPI, 2020). The Rubber Research Institute of Sri Lanka (RRISL) has developed and recommended Harvesting Practices (HPs) which plays a key role in increasing the rubber productivity and economic lifespan of rubber smallholdings and is a vital investment to enhance the overall performance of the rubber industry in the country. There are many approaches for Transfer of Technology (TOT) that were launched by both public and private sectors to enhance the adoption level of recommended HPs. The level of adoption and reasons for non-adoption of recommended HPs are important to plan the TOT programmes. This study therefore, attempted to assess the level of adoption and find reasons for non-adoption of recommended HPs by rubber smallholders who harvest their own rubber holdings (self-latex harvesters) and also to suggest possible means of improving adoption of recommended HPs among them. As there were no planned studies undertaken so far, to assess the adoption level of recommended HPs of the smallholder rubber sector in Ratnapura District.
... The transition from the Early to the Middle Neolithic is often regarded as an innovation which manifests itself in the pottery tradition. According to the model of innovation created by Eisenhauer (2002) -adapted from Rogers and Shoemaker (1971) -an innovation spreads through communication between groups in the context of human social behaviour. This model divides communities into different categories of adoption -namely innovators, early adopters, early majority, late majority and latecomers. ...
The fifth millennium is characterized by far-flung contacts and a veritable flood of innovations. While its beginning is still strongly reminiscent of a broadly Line-arbandkeramik way of life, at its end we find new, interregionally valid forms of symbolism, representation and ritual behaviour, changes in the settlement system, in architecture and in routine life. Yet, these interregional tendencies are paired with a profusion of increasingly small-scale archaeological cultures, many of them defined through pottery only. This tension between large-scale interaction and more local developments remains ill understood, largely because interregional comparisons are lacking. Contributors in this volume provide up-to-date regional overviews of the main developments in the fifth millennium and discuss, amongst others, in how far ceramically-defined 'cultures' can be seen as spatially coherent social groups with their own way of life and worldview, and how processes of innovation can be understood. Case studies range from the Neolithisation of the Netherlands, hunter-gatherer-farmer fusions in the Polish Lowlands, to the Italian Neolithic. Amongst others, they cover the circulation of stone disc-rings in western Europe, the formation of post-LBK societies in central Europe and the reliability of pottery as an indicator for social transformations.
... According to Bandura (1982), PU is the degree to which a person believes that by employing a particular technique, akin to Bandura' s self-efficacy theory, job performance would be enhanced. On the other hand, PEOU was defined by Rogers and Shoemaker (1971) as the degree to which a person thinks a system requires no effort. They also posited that the TAM could account for approximately 40% of the determinants influencing IT adoption. ...
This study aims to develop a comprehensive technological framework anchored in a theoretical model to assess user satisfaction with university library websites (ULWs) in Myanmar. Adopting a quantitative approach, data were obtained via convenience sampling and subsequent inferential analysis. The target population for this study investigated users of various ULWs in Myanmar who were utilizing six university libraries. Of the collected responses, 273 valid surveys were analyzed using SPSS (version 25) and AMOS. Tools such as structural equation modeling and confirmatory factor analysis played pivotal roles in data interpretation and hypothesis validation. The proposed model highlights the significance of information quality, system quality, and librarian services in influencing both perceived usefulness (PU) and perceived ease of use (PEOU), culminating in user satisfaction. Notably, information quality and librarian services primarily impact PU, while system quality is more influential on PEOU. Interestingly, while PU has a direct bearing on user satisfaction, PEOU does not. Moreover, demographic elements such as age, gender, and education level introduce considerable differences in the utilization of ULW services. Drawing from the study’s findings, recommendations are made for ULW managers in Myanmar to bolster services, aligning with user preferences. The resulting framework offers tangible benefits to Myanmar’s educational sector, including academia, government entities, librarians, and policy framers. This pioneering research delves into the realm of ULWs in Myanmar’s higher education sector. Practically, the research underscores the necessity for stakeholders, encompassing Myanmar’s library experts and governing bodies, to elevate the standard of ULWs. Theoretically, a salient takeaway is the direct linkage between heightened usefulness and increased user satisfaction.
Keywords: user satisfaction, university library websites, information system success model, technology acceptance model, Myanmar
... personal innovativeness is the degree to which an individual can adopt innovations faster than other members of the social system (Rogers & Shoemaker, 1971). Personal innovativeness refers to an individual's desire to seek new and different things (Hirschman, 1980). ...
Introduction: This study investigates the factors influencing Thai consumers’ acceptance of plant-based food products. Drawing upon the Theory of Planned Behavior (TPB) attitudes, subjective norms, perceived behavioral control, Diffusion of Innovation Theory (DOI), personal innovativeness and environment concern, are examined as predictors of adoption intention and actual behavior. Methods: The quantitative approaches collected data with convenience sampling method from Thai consumers using online questionnaires. A structural equation modelling (SEM) was employed to analyse the confirmatory factor analysis and path analysis on relationships among variables and hypothesis testing. Results: The findings reveal significant positive relationships between attitudes, subjective norms, environmental concern, and personal innovativeness to adoption intention through actual behavior of plant-based food products. Perceived behavioral control did not impact adoption intention. Discussion: The results underscore the importance of attitudes, environmental concern, subjective norms and personal innovativeness in shaping consumer behaviour towards plant-based foods. Plant-based entrepreneurs can promote adoption to behavior on product launching using various factors across research fields as marketing strategies and communication tools regarding increase the product adoption and revenue growth.
... The word communication comes from the Latin word "communis" which means "together". According to Rogers and Shoemaker (1971), "Communication is the process by which a message is sent from a source to a receiver. ...
This study aimed to discover students' communication perspectives in online listening subjects. The method used in this research was qualitative method in the kind of phenomenological research. The research instrument to collect the data was a semi-structured interview. The subjects of this study were third-semester students of the English Education Department, Faculty of Teacher Training and Education, Universitas Muhammadiyah Makassar.Based on the results of this study, the perspective of student communication in online listening classes, students stated that the way the lecturer conveys material in the online listening class is direct via Zoom or Google meet. Meanwhile, in terms of interaction, some students answered that communication was done in writing on WhatsApp. Then, In terms of delivering feedback, almost all students mentioned that the lecturer delivered it in groups (one class). Whereas in terms of doing assignments students prefer to do them individually. Most students have a good opinion after studying these topics, and it helps them understand many situations in real life. Furthermore, most of the students mentioned that these themes influenced their understanding of culture because they heard how languages are in other countries. especially on differences in accent and pronunciation.
... H5. Social value has a positive impact on customer satisfaction. Rogers and Shoemaker (1971) emphasized that personal innovativeness reflects the willingness to pay to experience innovative products/services, and individuals with high personal innovativeness often demand highly innovative products/services. Thus, innovativeness is essential for people driving to adopt a new technology (Vu et al., 2023). ...
Purpose-This study aims to investigate the impact of several factors on customer satisfaction and intention of reusing ride-hailing services that is a new type of passenger urban transport service.
Design/methodology/approach-This research applied the Partial Least Squares Structural Equation Modeling analysis method to examine the measurement scale and to analyze the primary data collected from 388 passengers in Vietnam.
Findings-This study demonstrates that three dimensions of perceived value, namely, functional value, hedonic value and economic value, positively influence customer satisfaction. The other dimension of perceived value, which is social value, has an ambiguous effect on satisfaction. In addition, personal innovativeness promotes all dimensions of perceived value. In particular, this study highlights that customer satisfaction and corporate image positively impact reuse intention, and corporate image moderates the relationship between customer satisfaction and reuse intention.
Originality/value-This study enriches knowledge about customer behavior using services based on the sharing economy business model. In particular, theoretical and practical implications are provided for researchers and enterprises to find suitable strategies for business.
... Farmers' value perception is their weighing of costs and benefits before making behavioral decisions [31,32]. Farmers' adoption of new technologies is related to how the technology is disseminated and their value perceptions of the new technology [33]. As "rational economic people", farmers tend to adopt technologies that are beneficial to them [34]. ...
... The adoption of technology and payment banks is also influenced by factors such as consumer awareness (i.e. conviction, knowledge, and action) [55,56]. Numerous studies have explored different technological innovations such as online banking, mobile banking, and mobile payment systems, but there exists a notable scarcity of literature related to payment banks [57,58]. ...
The remarkable rise of cybercrime and its catastrophic consequences pose a significant threat to global financial and
banking institutions. Financial inclusion is essential in fostering economic development and enhancing individual empowerment. Integrating digital technologies in the banking sector, promotes digital financial inclusion. However, the increasing prevalence of cybercrimes poses a significant threat towards digital financial inclusion. Considering the rising cases of cybercrimes, the research model integrates the constructs of UTAUT and DOI theory, along with two additional constructs, viz. cyber fraud and cyber security awareness, in the context of digital financial inclusion through payment banking in rural India. By examining the
effect of cybercrimes on trust and adoption intention, the study provides valuable insights into the implications of digital financial inclusion. The findings revealed that cyber fraud harms trust and payment banking adoption. Cyber security awareness, facilitating conditions, and trust positively affect payment banking adoption, ultimately enhancing digital financial inclusiveness in rural India. The structural model suggests that emerging cyber fraud has
become a significant challenge to digital financial inclusion. In contrast, cyber security awareness among payment banking users could be helpful for rural digital banking users to protect their bank accounts from cyber fraud.
... Innovation is a strategic method of transforming a corporation, either in reaction to internal or external modifications or by taking a proactive stance towards environmental conservation [22]. Innovation capability pertains to a company's inclination to embrace novel creations or technologies in comparison to its counterparts [47]. It may also be described as the act of embracing a behavior or concept that is associated with a system, device, policy, process, program, product, or service that is unfamiliar to an organization. ...
... In literature on the adoption of innovations, image and relative advantage are sometimes implicitly muddled (Rogers, 2003). According to Rogers and Shoemaker (1971), an invention's relative advantage is "the extent to which an innovation is perceived as being better/superior than the idea it supersedes." Relative advantage can be demonstrated by financial success, social advantages, time savings, dangers eliminated, and perceived usefulness (Roberts & Pick, 2004). ...
This research explores consumer resistance to smartphone innovation in the Erbil/Iraq, uncovering several significant findings. The main goal of the study was to identify the consumer characteristics that influence this resistance and its implications. For smartphone manufacturers, marketers, representatives, and researchers, this study offers a comprehensive understanding of consumer behavior and resistance to technological progress. The results can guide targeted strategies to overcome barriers, improve product development, and increase market share. The study contributes to our understanding of innovation resistance in the unique context of the Erbil/Iraq, highlighting the importance of conducting thorough investigations in similar circumstances. In light of the findings of the demographic survey, a significant portion of respondents were young people, supporting the widely held belief that young individuals are more likely to adopt new technology. However, the study emphasizes that age is not the sole determinant of resistance to innovation. The diminished impact of income, marital status, and gender on resistance indicates a complex interplay of factors. Conversely, a higher level of education was associated with a greater likelihood of embracing smartphone innovation. The study delved into various aspects of innovation and revealed that self-efficacy, motivation, complexity, perceived risk, and expectations of a superior product all significantly influenced consumer resistance. Resistance showed a negative correlation with self-efficacy as a psychological trait, suggesting that individuals with higher levels of self-efficacy were less resistant to smartphone innovation. Conversely, higher levels of complexity, perceived risk, expectations of a better product, and motivation were linked to increased resistance, highlighting the crucial role of behavioral and psychological characteristics in shaping consumer attitudes towards innovation. Relative advantage did not appear to have a significant influence, while compatibility and attitudes towards current products were deemed insignificant predictors of resistance. These findings underscore the intricate nature of innovation resistance and demonstrate that socio-demographic traits alone are insufficient as predictors. Consumer resistance is largely shaped by psychological elements such as self-efficacy, motivation, expectations, complexity, and perceived risk.
... The theory of innovation diffusion was first published in a book in 1962 by Everett Rogers [89]. The theory aims to comprehend how, when, and why novel ideas have been propagated throughout society [90]. ...
Innovative environmental technologies such as solar energy, hydroelectricity, waste-to-energy, and rainwater reuse sources have the potential to completely transform the modern world to reduce climate change and dependency on fossil fuels. This study aims to investigate the role of environmental innovative technologies on customers' experiences of hotels with a mediating role of sustainable intelligence. The study theorizes that environmental innovative technologies enhance customers ‘experience and attitude towards hotels. The innovation diffusion theory is utilized as a main theoretical framework to address the research problem. The data was collected from tourists/visitors at top hotels with a usable sample size of 222 respondents. Survey results reveal that innovative technologies in the context of Environmental Responsibility and Economic Responsibility have a significant influence on Pro-Environmental Behaviour with the full mediating role of Sustainable Intelligence. These findings have important implications when implementing innovative technologies in the tourism industry to (1) improve customer satisfaction, experience, and attitude towards the hotels and destinations; (2) provide guidelines in tourism development policy and marketing; (3) help government agencies to effectively use pro-environmental technologies to change consumer attitude. After the investigation, some intriguing theoretical and practical conclusions have been made.
... Acceptance denotes behavior that supports and encourages the use of technology rather than inhibiting or resisting it 24 . According to Rogers and Shoemaker, adopting and utilizing a new idea is considered the optimal process for beneficial action 25 . Recently, technology adoption has become a key focus in behavioral science research. ...
Agricultural endeavors, especially in developing nations, entail inherent risks. Amidst challenges related to capital and agricultural marketing, contract farming emerges as a highly effective strategy. It not only facilitates capital accumulation but also ensures consistent product sales, establishes fair pricing, and contributes to the overall balanced development of the agricultural sector. This concern has been a longstanding global consideration, with Iran now addressing it. Recognizing the paramount importance of implementing contemporary agricultural methodologies, including contract farming, this research systematically investigates factors influencing farmers’ intentions in Iran. A survey methodology is employed for systematic information collection from a statistical population of 98,777 farmers in rural Markazi Province, Iran. Using the Karjesi and Morgan table for sample size determination, a representative subset of 383 farmers is selected through stratified random sampling, ensuring proportional assignment within strata. A researcher-made questionnaire, validated by expert panels and confirmed for reliability through Cronbach’s alpha coefficient, serves as the research instrument. Data analysis was conducted using SPSS 27, and structural equation modeling was performed with SmartPLS4. The findings reveal that trust (0.528), awareness (0.332), and attitude (0.168), exert the most substantial causal influence on farmers’ intention to embrace contract farming. Consequently, the research findings offer practical recommendations for the adoption of contract farming, providing valuable insights to policymakers and stakeholders for implementing targeted interventions aimed at boosting farmers’ willingness to participate in contractual agreements.
... This theory posits that innovation is an idea, practice, or item recognized as new by an individual or group. Rogers and Shoemaker (1971) defined consumer innovativeness as how an individual adopts new ideas earlier than an average member of a social system. Cestre (1996) argued that a consensus on consumer innovativeness does not exist and described it as the early purchase of a new product. ...
The transition to renewable energy systems is a comprehensive and challenging process requiring broad public support. Solar energy citizenship, a form of renewable energy prosumerism, is an expression of energy citizenship for implementing a sustainable energy transition. This study examined the effects of four behavioral beliefs (i.e., consumer innovativeness, impure altruism [warm glow], social-based public engagement, and solar product knowledge) on consumer intention and attitudes about solar energy citizenship. Furthermore, this study explored how perceived government incentives moderate the relationship between attitudes and intentions related to solar energy citizenship. Convenience sampling was employed for data acquisition. An anonymous questionnaire was distributed online to participants, and 370 valid responses were collected in Taiwan. The results indicated that the four aforementioned behavioral beliefs positively influenced the respondents’ attitudes toward solar energy citizenship. We discovered that their attitudes toward solar energy citizenship services were positively associated with their behavioral intention to use such services. Perceived government incentives moderated the relationship between the respondents’ attitudes and behavioral intention toward using solar energy citizenship services. These findings propose several suggestions for governments, relevant agencies, and solar energy service providers.
... Notamos que a Facilidade de Uso Percebida do TAM é o oposto da Complexidade do TDI. Davis (1989, p.154) expõe que a "complexidade -definida por Rogers e Shoemaker (1971) como o 'grau em que uma inovação é percebida como relativamente difícil de entender e usar'"se assemelha bastante à mencionada Facilidade. Por isso, essas duas variáveis estão com um asterisco no quadro 2. ...
Objetivo da pesquisa: identificar novas variáveis que possam aprimorar um Modelo Integrativo Proposto (MIP) de adoção do Chat GPT. O MIP, por sua vez, se baseia em três teorias consolidadas: TAM, TDI e DMC. Metodologia/abordagem: é qualitativa, com entrevistas de especialistas, que empregam o ChatGPT em suas áreas, sendo três jornalistas, dois profissionais da área de tecnologia e três docentes. O roteiro de entrevista envolve as três teorias. Os dados textuais são analisados com o software AtlasTi. Originalidade/Relevância: abordar dúvidas e receios em torno do ChatGPT, uma tecnologia emergente em destaque em diversos campos, incluindo o da Educação. Os resultados descrevem e interpretam diversas influências (psicológicas, sociais e tecnológicas) no uso do ChatGPT, numa nação (Brasil) com uma das maiores populações do mundo. Principais resultados: identificadas 16 novas variáveis potencialmente influentes no uso do ChatGPT: acessibilidade, acesso à conectividade, confiança na tecnologia, criatividade, entretenimento, expectativas, experiência prévia, feedback e melhoria contínua, inovação percebida, integração com sistemas existentes, otimização do tempo, personalização, redução da carga de trabalho, risco percebido, satisfação e segurança. Despontaram três aspectos em torno da moralidade: relação intrínseca da moralidade com o ChatGPT, atribuindo responsabilidade à empresa OpenAI; natureza íntima, característica intrínseca e individual da moralidade como um elemento independente de qualquer tecnologia; prática de reprodução de conteúdo, historicamente considerada ilegal, que não representa uma novidade sob o ponto de vista legal, independentemente da era tecnológica. Contribuições teóricas/metodológicas: as variáveis identificadas não só ampliam, como melhoram a compreensão da adoção do ChatGPT.
... Customer-centric companies should also consider employing innovative technologies and their impact on consumers' decision-making. To understand specific innovation characteristics, many researchers have adopted the Diffusion of Innovation theory, which is an extensive social and psychological theory for predicting how people decide to adopt innovation by finding their adoption patterns and understanding their structure (Rogers, 1995;Rogers & Shoemaker, 1971). Rogers (1995: 4) lists five innovation characteristics: 1) observability-"the degree to which the results of an innovation are visible to potential adopters"; 2) relative advantage-"the degree to which the innovation is perceived to be superior to current practice"; 3) compatibility-"the degree to which the innovation is perceived to be consistent with socio-cultural values, previous ideas, and/or perceived needs"; 4) trialability-"the degree to which the innovation can be experienced on a limited basis"; and 5) complexity-"the degree to which an innovation is seen as difficult to understand or use." ...
Although China is historically known as a tea-consuming country, coffee consumption in China has been increasing at double-digit rates in recent years. Based on the Diffusion of Innovation Theory, we explored Luckin Coffee’s innovative business concepts, including operational efficiency and marketing strategies such as price advantage, technical-support system, omnichannel sales, and social media promotion to expand market share. In addition, Luckin Coffee’s advanced technology and digital customer engagement have given the company an unexpected boost, as the importance of social distancing and minimizing physical contact became the new norm and standard practice during the COVID-19 pandemic era. This study provides practical insights into the impact of technology and process innovation on enhancing brand value and attracting new customers within the coffee shop and hospitality industries.
... Two aspects of innovativeness were mentioned in the study. Rogers and Shoemaker (1971) see --92--innovativeness as a relatively earlier degree of adoption. Midgley and Dowlig (1978) defined innovativeness as the degree to which an individual is open to new ideas and makes innovation decisions independently. ...
Purpose
This study aims to investigate the impact of several constructs on young customers’ consumption of solar energy appliances in an emerging market by extending the theory of planned behavior (TPB).
Design/methodology/approach
This study collected primary data from 885 young customers in an emerging market, that is, Vietnam. Subsequently, this study used partial least squares structural equation modeling to investigate the relationships between examined variables.
Findings
The results indicated that personal innovativeness, environmental knowledge and renewable energy knowledge significantly improved attitudes toward solar energy appliances. In addition, purchasing intention is promoted by subjective norms and perceived behavioral control. Contradictorily, the perceived functional risk is a significant barrier to purchasing intention. It also negatively moderates two associations: attitude and purchasing intention, attitude and positive word-of-mouth. Despite being proven to influence word-of-mouth positively, attitude has no significant impact on purchasing intention.
Originality/value
These findings suggested several implications for enterprises, technology providers and policymakers to develop renewable energy appliance consumption.
Introduction: In the rapidly evolving educational landscape, the integration of technology has become a pivotal factor in enhancing teaching and learning processes. Objetive: This study explores the adoption of technology among high school economics teachers in Riau province, focusing on the internal factors of teacher well-being, professional commitment, self-development, and pedagogical competence. Method and results: Using Structural Equation Modeling (SEM) with a quantitative approach, the research reveals that teacher well-being significantly impacts both professional commitment and technology adoption, indicating that a supportive work environment enhances teachers' engagement with new technologies. Professional commitment also emerges as a crucial factor, greatly influencing technology adoption. Implications and limitations: However, while self-development positively affects technology adoption, it does not directly enhance professional commitment. Pedagogical competence strongly impacts professional commitment but does not directly influence technology adoption. These findings highlight the importance of comprehensive support systems and continuous professional development for effective technology integration in education. The study's limitations include a predominantly female sample and a focus on a specific region, suggesting the need for broader studies to generalize the findings. Future research should also consider additional factors such as administrative support and student engagement to provide a more holistic understanding of technology adoption dynamics in education.
The education curriculum is an important part of the national education system. This has been regulated in several government regulations which are basically public policies. Educational innovation, especially the curriculum, is needed so that it is always in line with the demands of the times. Using normative juridical research methods and literature review, it is known that the Islamic education curriculum has been established and structured as part of the education policy system through various government regulations. This policy is a product and authority of government institutions in responding to the public interest in the form of a curriculum that is always in line with the times. The concept of innovation in general and educational innovation, particularly curriculum innovation, is described by experts as part of the repertoire of educational sciences. There are certain strategies that innovators have and there are various challenges and problems in the curriculum innovation process faced by innovators in their implementation.
Purpose-The authors mobilise stewardship theory, which delves into trust and collaboration dynamics, advocating for long-term gains through actions beneficial to the broader community. Used as a fundamental framework to conceptualise the model, stewardship theory enhances the understanding of the effect of purchasing social responsibility (PSR) practices to foster innovativeness and performance through the supply chain (SC). This study aims to examine the relationship between PSR, SC innovativeness (SC-INNO) and SC operational performance (SCOP). In addition, the moderating effect of sustainability labels on these relationships will be studied. Design/methodology/approach-Based on survey data from 177 organisations analysed through partial least square structural equation modelling, the results suggest that PSR has a positive and significant effect on SC-INNO and SCOP. In addition, SC-INNO plays a partial mediation role since the direct effect between PSR and SCOP is validated. Furthermore, the moderating effects of holding a sustainability label and industry type about PSR and SCOP are supported. Findings-The results indicate a significant positive influence of PSR on both SC-INNO and operational performance. SC-INNO is found to partially mediate the PSR-SCOP relationship. Moreover, sustainability labels and industry type significantly moderate the effects of PSR on SCOP. Originality/value-The findings extend stewardship theory into the sustainable purchasing and supply management field by providing empirical support for PSR as a reflection of stewardship behaviours by fostering innovation and performance throughout the SC.
Purpose
The study examines the transformative trends in agriculture by analysing the adoption patterns of high-density plantations (HDP) among small-scale apple farmers in Kashmir. It explores the factors shaping the adoption process and the role played by extension services in fostering this adoption.
Design
Employing a mixed-method approach, this study investigates how extension services influence the adoption of high-density farming and farm entrepreneurship. Utilising cross-sectional data from 160 small-scale farmer households, the research employs a recursive bivariate probit regression model to unveil the relationship between extension services and the adoption of high-density farming.
Findings
The findings reveal a crucial link between small-scale farmers’ adoption decisions and their access to agricultural extension services. Land size, credit, and subsidies play key roles in influencing both HDP adoption and extension service accessibility, highlighting the interconnectedness of financial support in promoting sustainable agriculture. Furthermore, early adopters showcase innovative behaviour driven by production advantages and sustainability concerns.
Practical implications
It underscores the need for targeted interventions to promote sustainable agricultural practices and enhance extension service accessibility. Recognising the positive impact of credit and subsidy availability on both HDP adoption and access to extension services emphasises the interconnected role of financial support in driving sustainable practices.
Theoretical implications
The paper integrates theoretical frameworks from agricultural adoption, extension and entrepreneurship while contributing a more comprehensive understanding of sustainable and transformed food systems.
Originality
This study develops a crucial framework that underscores the significance of public extension services for small-scale farmers in the Himalayan regions. Additionally, it enhances understanding of the potential benefits of high-density farming and farm entrepreneurship for sustainable agriculture and transforming food systems for rural development globally.
This chapter sought to explore and explicate what the Diffusion of Innovations Theory is about. In addition, the chapter discusses the characteristics of innovators, the five-step process that an individual goes through when adopting a new idea or product, five adopter categories, the relevance of the theory to the LIS field, and concludes with the criticism of the theory. It cannot be denied that human beings do not routinely adopt new ideas or products. They make a conscious decision of whether to adopt or not. The Diffusion of Innovations theory outlines five characteristics that determine people’s adoption of a new idea or innovation, namely: relative advantage; compatibility; complexity; trialability; and observability. This theory is used to explain how an idea or object is spread and adopted by many different individuals, be it in an organizational or societal context. The chapter presents the basic characteristics of individuals in a population and places them in one of the five adopter categories to determine the most effective way to appeal to that specific audience. Each category explains how a group of individuals assesses a new idea or technology and provides a five-step process that an individual goes through when adopting something new, namely: awareness, interest, evaluation, trial and adoption. Moreover, the chapter discusses how the Diffusion of Innovations theory describes the pattern and speed at which new ideas, practices, or products spread through a population. Thus, it groups individuals into five categories of how they adopt new ideas or technology, namely: innovators, early adopters, early majority, late majority, and laggards. The chapter also argues that the Diffusion of Innovations theory is relevant to the LIS field. It further argues that in general, the LIS field has adopted numerous innovations to automate a wide range of administrative and technical processes, build databases, and networks and provide better services to library users. Therefore, the diffusion and adoption of technology have become imperative for the efficient management of modern libraries and LIS as a field in general. The chapter concludes with a criticism of the theory.
This study investigates the adoption of technology in smart tourist destinations, with a focus on the Baby Boomer generation. The objective is to analyze the perceived utility, intention to use, and risk perception of this generation regarding Information and Communication Technologies (ICT) in the context of smart tourist destinations. Data were collected through questionnaires administered to elderly groups belonging to the Baby Boomer generation in two Brazilian cities. Data analysis was conducted using statistical tools such as SPSS and Microsoft Excel, with an emphasis on regression analysis with moderation. The results indicate that when Baby Boomer tourists feel insecure about technology, they tend to not perceive its utility, impacting its acceptance. On the other hand, lower risk perceptions lead to an increase in perceived utility and, consequently, a greater intention to use technology in travel planning. The moderating role of risk perception in the relationship between perceived utility and intention to use is emphasized. The findings highlight the need for managers of smart destinations to consider the risks perceived by tourists, focus on diverse age groups, and implement strategies that address digital exclusion.
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