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MODELING OF TRANSPORTATION BEHAVIOR FOR COERCIVE MEASURES FOR CAR DRIVING IN KUALA LUMPUR

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The rapid increase of car ownership associated with inadequate public transport has largely contributed to increase traffic congestion, accidents and environmental pollution. A policy proposed to improve public transport and control car ownership simultaneously has become necessary for solving the problems the objectives of this research are to develop mode choice models to expressing car users and public transport users' behavior and investigate their response to scenario of a reduction in bus and train travel time and travel cost. In this paper, a survey of 1200 car, bus and train users was conducted in Kuala Lumpur city center. A binary logit model was developed for the three alternative modes, bus, train and car. It was found that travel time, travel cost, gender, age, income level and car ownership are significant in influencing car users' mode choice behavior. The probability of car drivers shifting to public transport was also examined based on a scenario of a reduction in bus and train travel time and travel cost. Reduction of total travel time and travel cost for the bus and train mode emerges as the most important element in a program aimed at attracting car users towards public transport and away from car mode.
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... This study investigates commute mode switch as a longer-term decision and conceptualizes that individuals evaluate their commute mode following a change in residential location along their life-course. For adequate understanding of the behaviour, a dynamic modelling approach is required to address the temporal dimension of the individuals' life-time (Nurdeen et al., 2007;Wang and Chen, 2012). To address the temporal dynamics within the modelling framework, this study utilizes a random parameters logit (RPL) modelling technique. ...
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