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The Impact of Social Media in Review
Abstract
Today, the impact of social media (SM) and social network services are undeniable. Social web applications are particularly so pervasive that finding innovative ways to incorporate them into our everyday lives for profit or educational use is a constant activity for some. The purpose of this study is to identify best practices acknowledged through scholarly literature for professionals and to highlight the common ways to improve the use of social web tools. Through a comprehensive literature review, this study illustrates how an effective communication synergy can be developed through the use of various social mediums for sustainable user engagement online.
... To begin with, we need to look at the issue of how social media affects the closeness of our society's relationships. Many scholars have debated this issue many times with different people making efforts to determine whether or not the use of social media for communication and sharing information brings users closer (Jamal, 2012;Harris & Charles, 2011;Gonzalez, 2010;Kevin, Graham & Temple, 2011), or perhaps make people more distant from one another (Di Pietro & Pantano, 2012). ...
... These social connections can contribute to a sense of engagement or loyalty among other social media users. Jamal (2012) argued that the impact of social media (SM) and social network services are undeniable. The scholar further noted that "[s]ocial web applications are particularly so pervasive that finding innovative ways to incorporate them into our everyday lives for profit or educational use is a constant activity for some" (Jamal, 2012: 22). ...
This study explored the use of social media as an approach to understand its effectiveness in preaching the Christian gospel by church leaders during the pandemic lockdown implemented in many countries across the world. In the technologically driven world of today, social networking sites have turned out to be an avenue where people extend their interactions by sharing their personal experiences and opinions to a wider audience. Social media (SM) is
defined as “the various electronic tools, technologies, and applications that facilitate interactive communication and content exchange, allowing the user to move back and forth easily between the roles of the audience and content producers” (Hysenlika, 2012: 3). The term social media is fast becoming such an integral part of everyday life, as well as business operations, that its use has now become an everyday term for launching products, developing
consumer loyalty and sharing news. It is recommended that churches that wish to stay connected and evangelize need to promote the use of and purchase relevant equipment. To be prepared, this requires identifying or recruiting talents and also the offering of rigorous training on being savvy on the ins and outs of technology use. The purpose of adopting an
innovation needs to be clarified, well defined and aligned with the vision and mission of the organisation as well as its set goals. Sustenance for the future will require support for the team as they work to meet, plan, strategize, and brainstorm on trends to promote the gospel.
... Internet harus dipahami dan digunakan sebagai platform yang mendukung berbagai aplikasi yang dimasukkan ke dalam jaringan, memungkinkan kolaborasi dan kolektif konstruksi oleh orang-orang dan kelompok. Dalam konteks ini, terjadi peningkatan penggunaan aplikasi sebagai sumber informasi dan pengaruh dengan publik tertentu, dan juga berkembang berkaitan dengan perencanaan (Cromity, 2012). Teknologi baru telah merubah komunikasi ke dalam konteks pengetahuan masyarakat. ...
Media sosial dibingkai dalam kategori media baru dan
sosial jaringan disebut situs jejaring sosial. Banyak orang
bingung istilah jaringan sosial dan sosial media. Jejaring
sosial berbeda dari media sosial karena jaringan adalah ruang
untuk komunikasi dan interaksi di antara anggota atau teman
yang dipilih oleh pengguna. Sosial media, itu berarti untuk
memungkinkan percakapan (Machado, 2020). Dan situs web
dibangun untuk memungkinkan interaksi sosial dan berbagi
informasi dalam berbagai format seperti foto, pesan, video, dan
lainnya. Untuk menemukan, mengatur dan mengklasifikasikan
konseptual hasil media sosial.
... Further, libraries should encourage and promote users as well as followers post for getting effective results of adopting social media (Cromity, 2012). The success of social media in libraries strongly depends on a strong leader possessing an active interest to quickly adopt and implement social media for the larger benefit of users. ...
Academic libraries are progressively using social media platform to connect users, felicitate services, promote resources, reach the outreach, and enhance visibility through online presence. This exploratory study will investigate the adoption rate of social media as an innovative medium to deliver services, explores influencing factors and examines the effectiveness of using social media tools in Indian business school libraries for the benefits of users. Findings demonstrate the approaches, strategies, and challenges of adopting social media for the benefits of library users. The present study, with its ambit, has included Academic Business School Libraries based on the National Institute Ranking Framework (NIRF) of the year 2018. The finding of the study reveals that innovation has a significant influence in library marketing in respect of adopting and implements social media among business school libraries. The outcomes suggest that libraries should follow evidence-based, innovative practices for effectively implementing social media for the more significant benefit of patrons in a collaborative online environment.
... Further exploring the idea of audience interaction, Cromity (2012) wrote of the importance of providing immediate incentives for audience participation in order to encourage engagement. The author wrote that anyone commenting on a post needs to be able to receive likes or comments of their own, and that without this interaction between different audience members, audience participation overall will not be successful. ...
... 22 Social media offer substantial potential for the delivery of health promotion interventions by reaching a large number of audiences worldwide, sustaining high levels of user engagement and retention in comparison to traditional Web-based interventions, delivering health messages via existing contacts rather than via traditional marketing strategies, and promoting user-generated contents instead of passive information. 17,[23][24][25] In 2013, the American Heart Association issued a scientific statement that supported "the promise and potential of social media and electronic technology as a viable component of weight management programs," and highlighted "the need for additional research to optimize these technologies as effective delivery channels." 26 Despite the boom of social media-based health promotion programs in the current decade, 27,28 a relevant theoretical framework remains underdeveloped. ...
Objectives:
We reviewed scientific literature regarding the effectiveness of social media-based interventions about weight-related behaviors and body weight status.
Methods:
A keyword search were performed in May 2017 in the Clinical-Trials.gov, Cochrane Library, PsycINFO, PubMed, and Web of Science databases. We conducted a meta-analysis to estimate the pooled effect size of social media-based interventions on weight-related outcome measures.
Results:
We identified 22 interventions from the keyword and reference search, including 12 randomized controlled trials, 6 pre-post studies and 3 cohort studies conducted in 9 countries during 2010-2016. The majority (N = 17) used Facebook, followed by Twitter (N = 4) and Instagram (N = 1). Intervention durations averaged 17.8 weeks with a mean sample size of 69. The meta-analysis showed that social media-based interventions were associated with a statistically significant, but clinically modest reduction of body weight by 1.01 kg, body mass index by 0.92 kg/m2, and waist circumstance by 2.65 cm, and an increase of daily number of steps taken by 1530. In the meta-regression there was no doseresponse effect with respect to intervention duration.
Conclusions:
The boom of social media provides an unprecedented opportunity to implement health promotion programs. Future interventions should make efforts to improve intervention scalability and effectiveness.
... Smits and Mogos (2013) cite that social media are gaining popularity and are increasingly used in regular operations of many companies, including start-ups, small, medium-sized, and large organizations. Cromity (2012) indicates that today, the impact of social media (SM) and social network services are undeniable. This study is in accordance with the views and arguments of above different researchers to further investigate on whether popularity and advent of social media has affected the commercial banks employee's dispositions, particularly on their emotions, which is envisioned as the great impact which strikes on how business is conducted on these commercial banks. ...
The primary aim of this study is to investigate commercial banks employee’s interactions in the advent and eminence of social media, thus, depict the major influence which is made by social media in two commercial banks (ABSA and Standard Bank) workflow. This study has employed a quantitative research approach whereby structured questionnaires were distributed respectively to two commercial banks’ employees. A self-developed and administered questionnaire was distributed to a population size of 194 employees with 102 returned and completed successfully, thereby generating a response rate of 53%. Findings in this study revealed the extent to which social media has changed workflow in commercial banks (54% agree, 23% were undecided, and 24% disagreed). Among other major findings that this study reflected, social media among commercial banks employees’ has totally transformed channels of communication (60% agreed, 25% were undecided, and 24% disagreed). Despite the positive advancements revealed in this study, social media has not allowed openness of emotions among commercial banks employees’ (49% agreed, 28% were undecided, and 24% disagreed). This study is expected to contribute to the body of knowledge, as there is a paucity of published studies on commercial banks employee’s interactions in the advent of social media. This study will also help the bank managers to intensify online team management and supervision.
Keywords: collaboration, communications, employees’ emotions, human interaction, supervision, team management. JEL Classification: G21, M30, M54
... (Raacke & Bonds-Raacke, 2008) As the development of social media, it is becoming an inerasable part of modern people and its tentacles have extended beyond communication. According to Cromity (2012) the social media is mainly used in 22 aspects of people's life including business, advertising, education, news, entertainment, research, etc. It has become one of the most important tools for many professionals, decision makers, companies, and consultants, who try to target their customers, analyze the market and earn higher profit (Kaplan & Haenlein, 2010). ...
The main purpose this study is to explore that how the international students use Wechat in China and what kind of functions and social networking apply on Wechat. Furthermore the study indicated regarding what was most important opinion and information students adopt on Wechat. This research study is descriptive analysis about usage and Wechat as source of communication and contact with family, friends and teacher is highlighted in the paper. Total 200 international students respondents randomly were selected for data collection from Tsinghua University Beijing, China the 65.5% male and 34.5% of the female participated in the study the main findings of the study 94.5% of the respondents use Wechat to contact with friends and main purpose of use Wechat is the result showed 97.5% send message their friends and teachers. However, the 44% of the respondents agree the information that people tag and write on Wechat could be reliable. Furthermore, there many functions are available on Wechat where people can get benefit like call the taxi, transfer money recharge money in mobile phone and games but most of the respondents did not use it properly due to lack of Chinese language bearer among international students. Therefore it is possible that Wechat can introduce some new Apps where international students can get more benefit from it.
Media Sosial adalah situs web dan aplikasi yang memungkinkan pengguna membuat dan berbagi konten atau berpartisipasi dalam jejaring sosial. Penggunaan media sosial dalam pendidikan membantu siswa, guru, dan orang tua untuk mendapatkan informasi yang lebih bermanfaat, terhubung dengan kelompok belajar dan sistem pendidikan lainnya yang membuat pendidikan menjadi nyaman. Selain itu. manfaat media sosial dalam proses pendidikan tidak harus berhenti pada hubungan guru-murid. Ada banyak manfaat lain yang bisa diambil dari penggunaan jejaring sosial di tingkat yang lebih tinggi juga. Misalnya, kepala sekolah atau pengurus dapat menemukan cara baru untuk mengintegrasikan media sosial. Seperti berbagi berita sekolah melalui jejaring sosial, mengadakan pertemuan online dengan orang tua atau bahkan memulai penggalangan dana untuk berbagai proyek.
The main purpose of this study is to explore that how the international students use WeChat in Northeast Normal University in China and what kind of functions apply
on WeChat. Furthermore the study indicated regarding what was most important opinion and information students adopt on WeChat. This research study is descriptive
analysis about usage and WeChat as source of communication and contact with family, friends and as student is highlighted in the paper. Total 20 international students
respondents proposing sample were selected for data collection from Northeast Normal University, 85% male and 15% are female in the study, the main findings of the
study 40 % of the respondents use WeChat to contact with friends .The main purpose of using WeChat is the result showed 50% using web for chatting with their
families, 40% send messages to their friends and 10% for seeking and getting information from teachers. Furthermore, there are many functions available on WeChat
where people can get benefit like call the taxi, transfer money recharge money in mobile phone and games.
The main purpose of this study is to explore that how the international students use WeChat in Northeast Normal University in China and what kind of functions apply
on WeChat. Furthermore the study indicated regarding what was most important opinion and information students adopt on WeChat. This research study is descriptive
analysis about usage and WeChat as source of communication and contact with family, friends and as student is highlighted in the paper. Total 20 international students
respondents proposing sample were selected for data collection from Northeast Normal University, 85% male and 15% are female in the study, the main findings of the
study 40 % of the respondents use WeChat to contact with friends .The main purpose of using WeChat is the result showed 50% using web for chatting with their
families, 40% send messages to their friends and 10% for seeking and getting information from teachers. Furthermore, there are many functions available on WeChat
where people can get benefit like call the taxi, transfer money recharge money in mobile phone and games.
Large-scale user-contributed images with texts are rapidly increasing on the social media websites, such as Sina microblog. However, the noise and incomplete correspondence between the images and the texts give rise to the difficulty in precise image retrieval and ranking. In this paper, a hypergraph-based learning framework is proposed for image ranking, which simultaneously utilizes visual feature, textual content and social link information to estimate the relevance between images. Representing each image as a vertex in the hypergraph, complex relationship between images can be reflected exactly. Then updating the weight of hyperedges throughout the hypergraph learning process, the effect of different edges can be adaptively modulated in the constructed hypergraph. Furthermore, the popularity degree of the image is employed to re-rank the retrieval results. Comparative experiments on a large-scale Sina microblog data-set demonstrate the effectiveness of the proposed approach.
Purpose – The purpose of this paper is to identify and explore the dynamics of an emerging form of teaching and learning – social network knowledge construction – associated with the use of social networks, particularly 3D virtual world environments such as Second Life. As social network technologies not only frame the way individuals interact and learn, but actually impact on a learner's thinking process and development of future consciousness, new pedagogies are needed to effectively integrate these communication mechanisms into the learning environment. Design/methodology/approach – The paper discusses the purpose and potential use of these networks in the teaching and learning process. Distinguishing features of social network knowledge construction as an emerging pedagogy are identified. Findings – Strategies for incorporating a variety of identified social networks, both in and out of virtual worlds, for teaching and learning are noted. Research limitations/implications – The focus of this emerging pedagogy is framed within the social networks surrounding Second Life, in particular, although the pedagogical framework could be applied across any set of social networking or virtual world applications. Practical implications – The paper provides critical information currently required by the early to mid-adopters of social networks and virtual worlds for teaching and learning. Originality/value – This paper identifies an emerging form of pedagogy that has yet to be fully discussed in the literature, and supports the present issue's emphasis on future-focused learning.
Web 2.0 has been, during the last years, one of the most fashionable words for a whole range of evolutions regarding the Internet. Although it was identified by the current analysts as the key technology for the next decade, the actors from the educational field do not really know what Web 2.0 means. Since the author started to explore and use Web 2.0 technologies in her own development/improvement, she has been intrigued by their potential and, especially, by the possibility of integrating them in education and in particular in the teaching activity. The purpose of this paper is both to promote scholarly inquiry about the need of a new type a pedagogy (Web 2.0 based) and the development / adoption of best practice in teaching and learning with web 2.0 in higher education (HE). The article main objectives are: - to introduce theoretical aspects of using Web 2.0 technologies in higher education - to present models of integrating Web 2.0 technologies in teaching, learning and assessment - to identify the potential benefits of these technologies as well as to highlight some of the problematic issues / barriers encountered, surrounding the pedagogical use of Web 2.0 in higher education - to propose an agenda for future research, and to develop pedagogy 2.0 scenarios for HE sector.
Information and Communication Technologies (ICTs) can play an important role in leveraging social networks for emergency communications and recovery involving persons with disabilities, provided that proper consideration is given to the strengths and weaknesses of the distributed nature of online resources in relation to the instrumental, psychological and social needs of persons with disabilities in the context of disasters or other emergency events. Emergency and disaster events inherently involve uncertainty and dynamic risk factors, and pose design and implementation challenges for inclusive planning and delivery systems. The involvement of persons with disabilities as key stakeholders throughout the developmental and evaluation process is critical to the effectiveness of online social networks in bridging real-world concerns with virtual resources. An analytical model for understanding the role of distributed networks in mediating the negative impacts of a disaster or an emergency on persons with disabilities is proposed, together with key objectives for change., USA. He also coordinates the social work track of the interdisciplinary public affairs doctorate programme. He studies the influence of information and communication and assistive technologies on employment and community participation outcomes for persons with disabilities.
This article provides the fourth annual report about an international, trend
study examination of the impact blogs and other social media are having on
public relations practice. Findings continue to show these technologies are
dramatically changing public relations. Results of this year’s study show
considerably more agreement in some areas than was the case in previous
years. In 2008, 61 percent believed the emergence of blogs and social media
had changed the way their organizations (or their client organizations)
communicate. The score on that item in 2009 is 73 percent. Findings continue to
suggest these changes are more prominent in external than internal
communications but numbers are up considerably there also. The majority (93%)
of this year’s respondents spent part of their average workdays with some
aspects of blogs and the social media. Results continue to show that traditional
news media receive higher scores than blogs and social media in terms of
accuracy, credibility, telling the truth and being ethical.
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms--such as content sharing sites, blogs, social networking, and wikis--to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don't understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
The rapid proliferation of Online Social Network (OSN) sites has made a profound impact on the WWW, which tends to reshape its structure, design, and utility. Industry experts
believe that OSNs create a potentially transformational change in consumer behavior and will bring a far-reaching impact on
traditional industries of content, media, and communications. This chapter starts out by presenting the current status of
OSNs through a taxonomy which delineates the spectrum of attributes that relate to these systems. It also presents an overall
reference system architecture that aims at capturing the building blocks of prominent OSNs. Additionally, it provides a state-of-the-art
survey of popular OSN systems, examining their architectural designs and business models. Finally, the chapter explores the
future trends of OSN systems, presents significant research challenges and discusses their societal and business impact.
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term “Social Media” exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
As organizations increasingly become aware of knowledge as a key strategic asset, they are being forced to revise their strategy on how to effectively utilize that asset to not only achieve competitive advantage but maintain it as well. Previous researches have provided many reasons for failure to implement knowledge management properly. No serious attempt has been made to integrate all the successful factors proposed by the knowledge management researchers in the past. This study focuses on the integrative effect of processes, intellectual capital, culture and strategy with cohesion of all stake holders on knowledge management which effects organizational performance. A sharing culture should be developed, to create knowledge sharing environment. The strategy should be developed with the active participation of the middle management and their input should be given importance. This study fills that gap and presents a conceptual frame work model of process, intellectual capital, culture and strategy (PICS) for successful implementation of knowledge management. The effective utilization of knowledge will not only create competitive advantage but maintains it as well, that would improve organizational performance.
In this article, we will point out the impact of user-generated online Virtual Realities (VRs) on individual learning and knowledge building. For this purpose, we will first explain some of the key features of VRs, such as presence and immersion. We will then describe the specific qualities of user-generated online VRs: They have typical features of the Web 2.0, in that users have the opportunity to create content and objects themselves. We will also explain the concept of knowledge building and highlight its applicability in the context of user-generated online VRs. We will point out the key factors of successful knowledge building by discussing the visualization of educational content, learner-object interaction, as well as personal, social and environmental presence.
myExperiment (http://www.myexperiment.org) is an online research environment that supports the social sharing of bioinformatics workflows. These workflows are procedures consisting of a series of computational tasks using web services, which may be performed on data from its retrieval, integration and analysis, to the visualization of the results. As a public repository of workflows, myExperiment allows anybody to discover those that are relevant to their research, which can then be reused and repurposed to their specific requirements. Conversely, developers can submit their workflows to myExperiment and enable them to be shared in a secure manner. Since its release in 2007, myExperiment currently has over 3500 registered users and contains more than 1000 workflows. The social aspect to the sharing of these workflows is facilitated by registered users forming virtual communities bound together by a common interest or research project. Contributors of workflows can build their reputation within these communities by receiving feedback and credit from individuals who reuse their work. Further documentation about myExperiment including its REST web service is available from http://wiki.myexp eriment.org. Feedback and requests for support can be sent to [email protected]
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This article adds to the debate over whether easy access to the Internet is the only outcome of community computer network projects or if there are tangible impacts to these initiatives. Building from Putnam's links between quality of life, community involvement, and social capital, the authors provide evidence as to the quality-of-life implications of the community computer network known as the Blacksburg Electronic Village (BEV). The results of the longitudinal study indicate frequent and increasing use of the BEV and the Internet for local, social-capital-building activities. However, there is no trend toward an increase in community involvement or attachment except in a subset of the population that scores high on measures of preexisting community involvement. The results offer Putnam justification for his claims about the Internet's role in social capital formation.
Purpose – The purpose of this paper is to identify and explore the dynamics of an emerging form of teaching and learning – social network knowledge construction – associated with the use of social networks, particularly 3D virtual world environments such as Second Life. As social network technologies not only frame the way individuals interact and learn, but actually impact on a learner's thinking process and development of future consciousness, new pedagogies are needed to effectively integrate these communication mechanisms into the learning environment. Design/methodology/approach – The paper discusses the purpose and potential use of these networks in the teaching and learning process. Distinguishing features of social network knowledge construction as an emerging pedagogy are identified. Findings – Strategies for incorporating a variety of identified social networks, both in and out of virtual worlds, for teaching and learning are noted. Research limitations/implications – The focus of this emerging pedagogy is framed within the social networks surrounding Second Life, in particular, although the pedagogical framework could be applied across any set of social networking or virtual world applications. Practical implications – The paper provides critical information currently required by the early to mid-adopters of social networks and virtual worlds for teaching and learning. Originality/value – This paper identifies an emerging form of pedagogy that has yet to be fully discussed in the literature, and supports the present issue's emphasis on future-focused learning.
Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Although psychology has much to contribute to the design of effective programs to foster sustainable behavior, little attention has been paid to ensuring that psychological knowledge is accessible to those who design environmental programs. This article presents a process, community-based social marketing, that attempts to make psychological knowledge relevant and accessible to theseindividuals. Further, it provides two case studies in which program planners have utilized this approach to deliver their initiatives. Finally, it reflects on the obstacles that exist to incorporating psychological expertise into programs to promote sustainable behavior.
In a Web 2.0 environment, the online community is fundamental to the business model, and participants in the online community are often motivated and rewarded by abstract concepts of social capital. How networks of relationships in online communities are structured has important implications for how social capital may be generated, which is critical to both attract and govern the necessary user base to sustain the site. We examine a popular website, Slashdot, which uses a system by which users can declare relationships with other users, and also has an embedded reputation system to rank users called ‘Karma’. We test the relationship between user's Karma level and the social network structure, measured by structural holes, to evaluate the brokerage and closure theories of social capital development. We find that Slashdot users develop deep networks at lower levels of participation indicating value from closure and that participation intensity helps increase the returns. We conclude with some comments on mechanism design which would exploit these findings to optimize the social networks and potentially increase the opportunities for monetization.