Article

Educating for responsible management: a South African perspective

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Abstract

Purpose The purpose of this paper is to add a South African perspective to deliberations on educational approaches in order to promote real responsibility in business. Design/methodology/approach This is achieved by drawing on broad concepts of African philosophy as well as research and experience around a management studies curriculum developed in response to the local and global context of a newly liberated, developing country in a global economy. Realities involve the need to empower learners, including disadvantaged black Africans, as effective students. This raises questions about inequities between developed and developing nations; the power of dominant business approaches to undermine traditional value systems; and the apparent unsustainability of the global status quo. Findings The curriculum has promoted free thought and academic/business literacy in students from diverse backgrounds and cultures, inducing criticality; making explicit the links between prior/practical and new/theoretical knowledge; giving access into business discourses and requiring students to argue about businesses' responsibilities to incorporate social and environmental with financial accountability. Similarities and differences between African and western values emerge, indicating lessons that might be learned from Africa, particularly South Africa. Originality/value Some lessons from African philosophy and from this responsive curriculum might feasibly be relevant to educators for management elsewhere, based on the assumption that the approach would promote more responsible management and that this aim has global significance.

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... In other words, these humanistic perspectives have several basic tenets in common, albeit with varying degrees of emphasis on certain ("defining") principles or elements. Further, as Hesketh (2006) has argued, the differences between African and western humanistic views do not necessarily make them incompatible; what is most important, according to her, is that organizations embrace a more humanistic approach to business based on commonly shared societal values. This is particularly critical in multi-racial societies such as South Africa, where people with disparate cultures, thought systems and socio-economic experiences have to find a positive way to advance business and society. ...
... A first step, following Ghoshal (2005: 75) is to reject and stop the teaching some "bad theories" from the west. Hesketh (2006) offers a more radical solution: "Africanizing a new vision for management education", by engaging with indigenous theories and concepts such as Ubuntu. On the other hand, the "Africanization" of management education seems unrealistic. ...
... The possibility of core communalist and humanistic values of such concepts being integrated into the curriculum cannot be overruled. Indeed, there is evidence of successful curriculum integration "experiments" (Hesketh, 2006). ...
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What then can we conclude about the future of humanistic management education in Africa? One thing is clear: it is very unlikely that African business schools will continue not to take their academic social responsibility seriously; there are strong indications that they will make deliberate efforts to educate for broader objectives than simply profit maximization, mainstreaming responsible management and sustainable economic development into their curriculum. In summary, core humanistic values have not yet been embedded in management education across many business schools in Africa, as orthodox economic and management theories and concepts remain prevalent. This is often a reflection of the lack of engagement of business schools in the region with the business community, and perhaps a poor sense of direction in terms of their responsibility to produce ethical and responsible business managers for society. The absence of strong institutional levers to galvanize these business schools, like their western counterparts, towards a more humanistic education has further compounded this situation. However, as business schools continue to come under intense scrutiny around the world, and the demand for humanism in business peaks, African business schools are likely to start to respond seriously to these new realities. The increasing diffusion of indigenous concepts such as Ubuntu is also likely to draw a lot of attention to the importance of humanistic values in management education. Moreover, as a new generation of Africans who are more globally connected and passionate about responsible management emerges, business schools in the region will have to rise to the challenge and take their academic social responsibility (more) seriously, or risk losing their relevance and legitimacy.
... Furthermore, we are not associating the principles of humanity, communalism, interdependence, etc., as exclusively contained in Ubuntu. These principles are however expressed differently in Ubuntu (Hesketh 2006). We contend that the complex and diverse organizations in present day South Africa can benefit from Ubuntu as opposed to only the dominant Western management styles. ...
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... Furthermore, we are not associating the principles of humanity, communalism, interdependence, etc., as exclusively contained in Ubuntu. These principles are however expressed differently in Ubuntu (Hesketh 2006). We contend that the complex and diverse organizations in present day South Africa can benefit from Ubuntu as opposed to only the dominant Western management styles. ...
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... Furthermore, we are not associating the principles of humanity, communalism, interdependence, etc., as exclusively contained in Ubuntu. These principles are however expressed differently in Ubuntu (Hesketh 2006). We contend that the complex and diverse organizations in present day South Africa can benefit from Ubuntu as opposed to only the dominant Western management styles. ...
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In the aftermath of recent corporate scandals, managers and researchers have turned their attention to questions of ethics management. We identify five common myths about business ethics and provide responses that are grounded in theory, research, and business examples. Although the scientific study of business ethics is relatively new, theory and research exist that can guide executives who are trying to better manage their employees' and their own ethical behavior. We recommend that ethical conduct be managed proactively via explicit ethical leadership and conscious management of the organization's ethical culture.
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