... Music can influence the emotions of the human; these emotions might be a pleasure (good, happy, pleased, joyful), arousal (stimulated, excited, alert or active), dominance (influential, in control, significant) (Andersson, Kristensson, Wästlund and Gustafsson, 2012; Hai, 2016; Zhang, Leng and Liu, 2020; Adelaar, Chang, Lancendorfer, Lee and Morimoto, 2003). These emotions, such as excellent, happy, pleased, stimulated, excited, alert, and active, might turn into a good mood (Robbins and Judge, 2018;Davis, 2009), and these emotions could be impacted by good background music at the store. Moreover, Rook (1987) proved that the buyers' mood would impact their impulse buying behaviour; 85% of the respondents, who were in a good mood, such as a joyful and excited mood, would buy impulsively rather than in a bad mood. ...