Article

Color and POP: The Effective Use of Colors for Point of Purchase Displays

Authors:
Rie Mimura
Rie Mimura
Rie Mimura
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Abstract

This research examines the impact of color on consumer attention to point of purchase displays. Over 500 customers were observed as they walked passed one of 17 point of purchase displays. Attention level varies significantly by background color of point of purchase display with blue/green backgrounds attracting the most attention and white backgrounds attracting the least attention. Font or accent color did not appear to significantly influence attention in this study.

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All the Colors of the Rainbow and Then Some
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  • Ball
  • Philip
Ball, Philip. All the Colors of the Rainbow and Then Some. Wall Street Journal, New York: 15 Mar. 2002. 26 Mar