One of the most frequent questions among theorist, pragmatists and
executives engaged with the Business Administration is how to achieve competitiveness. Even more complex it is to try to get competitiveness inLatin American Countries, most of them under social struggles and disadvantageous economic conditions. This article shows how the generation of benefits demands more effective organizational strategies associated withthe management of intelligence and knowledge, new learning methods andthe development of innovation processes. Most of these elements can beidentifies as part of the general structure of a company and related to theireconomic results