In many ways, it was an issue that was missing. For a generation of presidential campaigns, some type of social issue—whether “law and order,” or welfare reform, or abortion—had typically emerged as a significant electoral concern to the voters; often linked as James Sundquist has written, “by a common thread: the breakdown of family and social discipline, of order, of concepts of duty, of
... [Show full abstract] respect for law, of public and private morality.”1 Indeed, just four short years ago, quick analyses of the exit polls and voting results led commentators to dub the 2004 race as the “moral values” election. But in 2008, those who designed the exit poll did not even think to include “moral values”—or any other concern typically defined as a “social issue”—as a possible choice when asking voters about the most important issue of the election. With the economy so central to the race, it is easy to understand why they decided to exclude that option. Their decision to leave out a question on abortion, which had been part of many past exit surveys, is a little more perplexing. At the same time, it is quite telling, for it reveals the extent to which any social issue was seemingly absent from the presidential campaign of 2008. Still, I suggest that initial appearances are somewhat misleading; that upon closer inspection, there were at least four areas where social issues made an appearance and were somewhat significant to the final outcome; namely, the race for the Republican nomination, the future makeup of the Supreme Court, Republican John McCain’s selection of Alaska Governor Sarah Palin as his running mate, and the ballot measures being considered in various states across the county. In this chapter, I explore these areas. Before doing so, I briefly revisit the electoral events from four years ago.