Marine organisms produce a wide variety of molecules, often unique and critical for their survival in terms of feeding, reproduction, or protection. These natural products are at the basis of ecological specialization because they may affect species distribution, feeding patterns, community structure and biodiversity. However, a long way remains to be explored on how chemical ecology regulates marine ecosystems. “Opisthobranch” molluscs, comprising the commonly known sea slugs and sea hares, are no exception to this, and they present a wide variety of bioactive compounds protecting them against potential predators and competitors, and enhancing their ecological performance. Sea slug defenses include chemicals obtained directly from their prey, transformed dietary metabolites, or even de novo biosynthesized bioactive compounds. Over the last 30 years, many advances were achieved on chemical defensive strategies in sea slugs throughout different latitudes, from the tropics to the poles. In this chapter we describe what is known about the chemical ecology of marine slugs (“opisthobranchs”) from a biological perspective, and the molecules involved, focusing on the origins, bioactivities, and ecological roles in combination with other defensive strategies. Biogeographical and evolutionary aspects are also considered here. Often, chemical defenses are associated with warning (aposematic) colorations, allowing species to survive in exposed habitats, where predators learn to associate bright colorations with their bad taste. Many pigments, in fact, possess bioactive properties themselves (e.g. alkaloids), while being part of photosynthetic systems, or may act as sunscreens protecting from UV light. The biochemical pathways to build these natural products are usually complex and metabolically expensive, even when they come from the diet since the compounds have to be processed, transferred, or stored in specific sites. Chemical defense allocation is particularly common in sea slugs, with extensive literature reporting bioactive products stored in exposed, vulnerable areas, such as the mantle, foot, gills, and rhinophores; within mucus or ink secretions; in specialized glands, like mantle dermal formations (MDFs); and also occasionally in eggs, embryos, and larval stages. Overall, sea slugs offer a serendipitous world of chemical defensive strategies, in which all sort of mechanisms have appeared to favor their survival. Amazingly, the defensive strategies of marine slugs and the compounds used are not as variable in the distinct geographic areas, even if the kinds of predators, competitors, and threats may be remarkably different. Effective protection from potential enemies thus is achieved by similar patterns of chemical defensive strategies in very different ecosystems. The fascinating world of sea slugs still has a lot to offer and we should be able to deep into all the open aspects in the current frame of a changing environment.