Recently, the planning profession in North America has begun to recognize the importance of integrating food considerations into planning. However, the field of food system planning is still in its infancy, and its proponents seek a more thorough understanding of the applied role of planning practitioners in this emerging field. This exploratory investigation included interviews with a small ... [Show full abstract] sample of self-identified "food system planners" in Canada and the United States whose work is quietly nurturing this emerging subfield in the planning profession. Based on the views of this sample of planners, we offer several considerations on how the professional planning establishment can enhance the ability of planners to contribute to the development of holistic, sustainable, and equitable food systems. The lessons learned here may be applicable to other fields and disciplines where food system work is an emerging focus.