Morality and Its Relation to Political Ideology: The Role of Promotion and Prevention Concerns

ArticleinPersonality and Social Psychology Bulletin 39(9) · May 2013with19 Reads
DOI: 10.1177/0146167213489036 · Source: PubMed
Our research investigated whether promotion concerns with advancement and prevention concerns with security related to moral beliefs and political ideology. Study 1 found that chronic prevention and promotion focus had opposite relations to binding foundation endorsement (as measured by the Moral Foundations Questionnaire), that is, positive for prevention and negative for promotion, and opposite relations to political ideology, that is, more conservative for prevention and more liberal for promotion, and the relation between focus and political ideology was partially mediated by binding foundation endorsement. Study 2 showed that promotion and prevention, even as situationally induced states, can contribute to differences in binding foundation endorsement, with prevention producing stronger endorsement (compared with a control) and promotion producing weaker endorsement.
    • "Furthermore, even if two or more approach/avoidance motivational constructs have similar relations to other constructs in morality, our findings suggest that similar relations can exist independently for different reasons. For example, research has shown that the prevention focus is positively correlated with binding moral foundations (Cornwell & Higgins, 2013), and theoretical models of approach/avoidance suggest that social order should also be correlated with these foundations (Bulman & Carnes, 2013). One might be tempted to assume that these two constructs are positively correlated with these foundations for the same reason (an emphasis on " avoidance " ), but the present research suggests that this is not likely to be the case. "
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