T elecommunications companies, entrepre-neurs, and policymakers have regarded rural and poor markets with some combination of too-complex-to-serve and not-interesting-enough (politically or economically) to be worthy of sustained attention. But times, and technologies, have changed, leaving what have been perceived as backwaters poised to become significant growth areas in the next decades. Stakeholders are beginning to recognize the political and economic significance of the more than half of the world's popu-lation that lives in largely untapped rural markets. Governments and nongovernmental organizations are increasingly concerned with addressing economic development goals and stability, stubborn deficits in rural health and learning, urban migration, environmental degradation, and other related trends. The private sector craves new consumers, producers, ideas, and synergies in our rapidly globalizing environment. What most have yet to understand, however, are the tremendous opportu-nities to address these challenges through new information and information communication technologies (ICTs). Increasingly powerful, flexible, and economical, ICTs present staggering new opportunities for social and economic integration. Achieving the promise of ICTs does not require sacrifice on the part of busi-ness, government, or civil society, but it does demand their vision, cooperation, and action to create the environment and mechanisms necessary for ICTs to flourish in the rural areas of the developing world. One force necessary, albeit insufficient, for the establishment of pervasive and sustainable readiness for the Networked World, especially in developing and rural areas, is the market. It is commonly assumed that effective rural ICT access requires economic subsidy and financial loss; however, ICTs should be economically viable if they are to gain wide, robust, and long-lived usage. While the path to realizing such economics will vary across countries, settings, cultures, and technologies, we consider one critical issue: Internet for rural regions of devel-oping nations. In researching and studying the economic self-sustainability of the Internet in rural areas (particularly in India), we have iden-tified some criteria for success, something of a laundry list. This list suggests that there are at least six broad categories,