See all ›
9 ReferencesPublic Relations in Health Care
Abstract
25 SUMMARy The authors analyze how public relations can help health care institutions in communicating with the target population. Authors among the first define public relations in health care. For them, public relations in the health care is communication process of health institutions (hospitals, primary health care centers, etc.) with its internal and external public, in order to achieve mutual respect, understanding and achieving mutual interests. In this paper, the authors also provide practical advice of seven points which health institutions should do to build successful public relations and communication with internal and external public, and improve its image in the public.
Full-text
Content uploaded by Davor Lasic
Author content
Article
This paper brings together new and existing resource material to provide a detailed profile of the regulatory environments affecting the practice of public relations in the UK, Italy and South Africa. It is hoped that by contextualising the social, political and economic factors specific to each country, readers will be more acutely aware of similarities and differences between PR practices in... [Show full abstract]
Article
This research represents the first attempt to provide empirical data on the roles of minority practitioners in public relations. Using an instrument developed by Glen Broom, the author uses the discriminants, management level, age, experience, education, salary, organization type and organization size to assess the status and roles of minorities working in the industry.
According to the... [Show full abstract]
Data provided are for informational purposes only. Although carefully collected, accuracy cannot be guaranteed. Publisher conditions are provided by RoMEO. Differing provisions from the publisher's actual policy or licence agreement may be applicable.
This publication is from a journal that may support self archiving.
Learn more