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“Attitudes Towards Languages” (AToL) Scale

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Journal of Language and Social Psychology
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  • Leibniz Institute for the German Language
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Abstract and Figures

Language attitudes may be differentiated into attitudes towards speakers and attitudes towards languages. However, to date, no systematic and differentiated instrument exists that measures attitudes towards language. Accordingly, we developed, validated, and applied the Attitudes Towards Languages (AToL) scale in four studies. In Study 1, we selected 15 items for the AToL scale, which represented the three dimensions of value, sound, and structure. The following studies replicated and validated the three-factor structure and differential mean profiles along the three dimensions for different languages (a) in a more diverse German sample (Study 2), (b) in different countries (Study 3), and (c) when participants based their evaluations on speech samples (Study 4). Moreover, we investigated the relation between the AToL dimensions and stereotypic speaker evaluations. Results confirm the reliability, validity, and generalizability of the AToL scale and its incremental value to mere speaker evaluations.
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Journal of Language and Social Psychology
32(1) 21 –45
© 2012 SAGE Publications
DOI: 10.1177/0261927X12457922
http://jls.sagepub.com
457922JLS32110.1177/0261927X12457922Journal
of Language and Social PsychologySchoel et al.
1University of Mannheim, Mannheim, Germany
2Institute for German Language, Mannheim, Germany
*Christiane Schoel and Janin Roessel contributed equally as first authors to this paper.
Corresponding Author:
Christiane Schoel, Department of Social Psychology, School of Social Sciences, University of Mannheim,
A5 Building A, 68131 Mannheim, Germany
Email: cschoel@rumms.uni-mannheim.de
Attitudes To wards
Languages” (AToL) Scale:
A Global Instrument
Christiane Schoel1,*, Janin Roessel1,*, Jennifer Eck1,
Jana Janssen1, Branislava Petrovic1, Astrid Rothe2,
Selma Carolin Rudert1, and Dagmar Stahlberg1
Abstract
Language attitudes may be differentiated into attitudes towards speakers and attitudes
towards languages. However, to date, no systematic and differentiated instrument exists
that measures attitudes towards language. Accordingly, we developed, validated, and applied
the Attitudes Towards Languages (AToL) scale in four studies. In Study 1, we selected 15
items for the AToL scale, which represented the three dimensions of value, sound, and
structure. The following studies replicated and validated the three-factor structure
and differential mean profiles along the three dimensions for different languages (a)
in a more diverse German sample (Study 2), (b) in different countries (Study 3), and
(c) when participants based their evaluations on speech samples (Study 4). Moreover,
we investigated the relation between the AToL dimensions and stereotypic speaker
evaluations. Results confirm the reliability, validity, and generalizability of the AToL
scale and its incremental value to mere speaker evaluations.
Keywords
language attitudes, assessment, cross-linguistic, speaker evaluations, intercultural
... The app aims to make research in bilingualism -and particularly on language attitudes -easier, more comparable, and readily replicable. The most recent release of the app as of writing (version 0.5.2) implements a digital informed consent facility, a comprehensive background questionnaire in the form of the Language and Social Background Questionnaire (Anderson et al. 2018), the Attitudes Towards Languages Scale (Schoel et al., 2013), the Verbal Guise/Matched Guise Technique (Lambert et al. 1960; and e.g. Markel et al. 1967) and a simple memory game which can be employed as a distractor task. ...
... The AToL-C ('C' for continuous) is our implementation of Schoel et al.'s (2013) Attitudes Towards Languages (AToL) Scale, a cross-linguistically well-validated attitudinal questionnaire employing 15 oppositional adjective pairs yielding three primary measurement dimensions, namely: Value, Structure, and Sound. Structure and Sound capture scale items principally describing the structural and sonic aspects of the language, respectively. ...
... Because Schoel et al. (2013) went through an extensive selection and validation process of these adjectives and dimensions, our implementation seeks to be as faithful as possible to the original. However, as shown in Figure 6, we take advantage of the digital format by adopting continuous sliders instead of the 5-point Likert-type scales used in the original (see 3.2 for more on continuous sliders), and by introducing randomisation of the adjective pairs' presentation order across participants. ...
Article
Full-text available
The importance of methodological developments has recently been emphasised both in language attitude research specifically (Kircher & Zipp 2022), and across linguistics and the social sciences more broadly, where there has been a particular focus on replicability (Sönnig & Werner 2021; Kobrock & Roettger 2023). One aspect of this concerns the adoption of more open, consistent, and comparable implementations of method. We introduce a new digital application (the L’ART Research Assistant) for research in multilingualism and language attitudes. Designed specifically for work with populations speaking a majority and a regional/minority/minoritised/heritage language, the app implements reference versions of some common research methods and tasks. This benefits the research community by enhancing consistency and comparability within and across studies and by improving replicability and reproducibility. We discuss technical and methodological considerations behind the app and illustrate its use with a brief case study of language attitudes across three European communities whose regional/minority languages receive radically different degrees of socio-political recognition: Lombard (Italy), Moselle-Franconian (Belgium), and Welsh (UK). The case study demonstrates not only how the app facilitates research across different communities that is easily comparable, results also reveal fundamental differences in attitude scores depending on the methods employed (AToL v. MGT). Consequently, we argue that there is a need to move toward both the adoption of more consistent, comparable methods as well as toward a more holistic approach to measuring language attitudes, where a battery of tests — as opposed to a single measure — should become the norm.
... The open-source L'ART Research Assistant app (Breit et al., 2023a) was employed to collect data with the LSBQe, a developed and adapted version of the LSBQ (Anderson et al., 2018) and the AToL-C, a continuous-measure version of the AToL (Schoel et al., 2013), and to obtain informed consent from participants. ...
... Attitudes Towards Languages Questionnaire. To elicit participants' explicit attitudes towards Welsh and English we employed the AToL-C (Breit et al., 2023a), which is a digital implementation of the AToL Scale (Schoel et al., 2013). The AToL is the only instrument designed to measure explicit attitudes towards languages beyond attitudes towards speakers (Schoel et al., 2013, p. 40) as many argue that attitudes towards speakers and attitudes towards languages are two separate constructs (e.g., Lehnert, 2018;Vari & Tamburelli, 2021). ...
... Following the original analysis by Schoel et al. (2013), a 2 (Language: Welsh or English) × 3 (AToL Factor: Value, Sound or Structure) repeated measures ANOVA was conducted on the data. As the assumption of sphericity had been violated for AToL Factor, χ 2 (2) = 8.469, p = .014, ...
Article
Full-text available
Positive attitudes toward regional/minority languages are an essential precondition to language maintenance/revitalization. We investigate implicit and explicit attitudes toward Welsh and English and their relationship with childhood and adolescent age exposure among adult Welsh speakers from northwest Wales. Results indicate that implicit and explicit attitude constructs diverge and therefore bear differentially on language maintenance/revitalization. Specifically, comparing speaker data from the Language and Social Background Questionnaire with results from two independent studies, employing the Attitudes towards Languages (AToL) Scale and an Implicit Association Task respectively, we show that the implicit measure reveals a positive correlation between attitudes and exposure in primary school age. Conversely, the AToL returned no statistically significant factors, suggesting differential sensitivity of the explicit and implicit measures. We argue that an understanding of both types of attitude constructs, and attending to exposure levels especially as they relate to intergenerational transmission, is necessary to implement an effective language maintenance/revitalization strategy.
... We conducted two distinct experiments per location; the AToL-C , an adaptation of the Attitudes Towards Languages questionnaire of Schoel et al. (2013); and the Matched Guise Technique (MGT - Lambert et al. 1960). ...
... questionnaires) and an indirect method such as the MGT has emerged in various regional/ minority language contexts such as Welsh (Price and Tamburelli 2016, 2020), Irish (Ó Duibhir 2009), Catalan (Pieras-Guasp 2002), Frisian (Jonkman 1991), and Quechua (McGowan and Babel 2020), indicating that a comprehensive study of attitudes should include more than one type of method, since different methods may reveal different aspects of language attitudes. The AToL and MGT were specifically chosen for the following reasons: the AToL was purposely devised for the study of attitudes towards language (see Schoel et al. 2013), while the MGT, despite eliciting indirect evaluations on language to some extent, nevertheless asks for evaluation of the speaker (see also Pharao and Kristiansen 2019), hence providing not only two types of methods but also two potentially different types of evaluations. ...
... The L'ART Research Assistant app ) was employed to collect data with the Language and Social Background Questionnaire (LSBQe -adapted from Anderson et al. 2018), the AToL-C, a digital implementation and continuous-measure version of the AToL (Schoel et al. 2013) (see for an overview of all adaptations from AToL to AToL-C), and to obtain informed consent from participants. ...
Article
Full-text available
This article investigates the relationship between language attitudes and different bilingual language policies in three European communities where a regional/minority language is spoken: (1) the Lombard – Italian community in Italy, where Lombard does not benefit from any active policy; (2) the Moselle-Franconian – German community of the Belgian Eifel, where Moselle-Franconian speakers are a recognised linguistic minority, albeit as German-speaking, with Moselle-Franconian indirectly supported as a closely related German variety; and (3) the Welsh – English community in Wales, where the Welsh language enjoys full sociopolitical recognition. In two studies that combine a direct and an indirect method, we collected attitudinal data from a total of N = 235 participants (aged 23–38 years) across three locations. Results suggest a link between language policy and speakers’ attitudes, with Welsh scoring higher than both Moselle-Franconian and Lombard, and Moselle-Franconian scoring higher than Lombard. This trend is explained in view of a tripartite model that places horizontal bilingualism as the most positive societal situation for language maintenance, followed by diglossia, and with vertical bilingualism as the least desirable case.
... use of multiple speakers/actors, instead of computer generated voice recordings that may sound artificial). It employed both a content-based instrument (Schoel et al., 2013) and a speaker-based instrument (Fuse et al., 2018) to measure perceptions of competence. The results support the first hypothesis, F(1.94, 672.76) = 31.53, ...
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PARTICIPANTS Amano Naosuke naosuke.amano@sant.ox.ac.uk Archer Gemma gemma.archer@strath.ac.uk Baran-Łucarz Małgorzata malgorzata.baran-lucarz@uwr.edu.pl Berardo Eliana elianaberardo@hotmail.com Bikelienė Lina l.bikeliene@gmail.com Bradikova Nela bradikovanela@gmail.com Broś Karolina k.bros@uw.edu.pl Bryła-Cruz Agnieszka agnieszka.bryla-cruz@mail.umcs.pl Severo Douglas douglasevero@gmail.com Cal Zuzanna zuzanna.cal@amu.edu.pl Canyurt Rafia rafcan@st.amu.edu.pl Černelytė Laura laura.cernelyte@flf.vu.lt Červinkova Poesova Kristyna kristyna.cervinkovapoesova@pedf.cuni.cz Chanethom Vincent vc4@princeton.edu Constantinescu Miha m.constantinescu@uel.ac.uk Dong Wenwei wenwei.dong@ru.nl Gage Laura laurak.gage@outlook.com Gallardo del Puerto Francisco francisco.gallardo@unican.es Gomez-Lacabex Esther esther.glacabex@ehu.eus Gomez Martinez Marta marta.gomezm@unican.es Grabarczyk Izabela iza.molinska@gmail.com Gralińska-Brawata Anna anna.brawata@uni.lodz.pl Gyurka Noemi noemi.gyurka@gmail.com Henderson Alice alice.henderson.uds@gmail.com Hinton Martin martin.hinton@uni.lodz.pl Hirschi Kevin kevin.hirschi@utsa.edu Humanez-Berral Pedro Pedro.humanez@unican.es Jarosz Anna anna.jarosz@uni.lodz.pl Jarosz Steven steven.jarosz@us.edu.pl Jensen Kim khjensen83@gmail.com Jurančič Klementina klementina.jurancic@um.si Kawashima Tomoyuki tkawashima@gunma-u.ac.jp Kaźmierski Kamil kamil.kazmierski@amu.edu.pl Kirkova-Naskova Anastazija akirkova@flf.ukim.edu.mk Kopecky Daniel daniel.kopecky01@upol.cz Kravchuk Iryna irykra@amu.edu.pl Kusz Ewa ekusz@ur.edu.pl Markova Gabriela markova.gabriela@gmail.com Matysiak Aleksandra amatysiak@ujk.edu.pl Mompean Gonzalez Jose Antonio mompean@um.es Nagle Charlie cnagle@austin.utexas.edu Nodari Rosalba rosalba.nodari@unisi.it Pawliszko Judyta jpawliszko@ur.edu.pl Perez Ramon Ruben rperez@aoni.waseda.jp Pesantez Pesantez Alejandra Carolina alejandracarolina.pesantezpesantez@uzh.ch Peterson Nicholas nicholas.peterson@uni-bamberg.de Pietraszek Mateusz m.pietraszek@ufv.es Piukovics Agnes piukovics.agnes@btk.ppke.hu Podlipsky Vaclav Jonaš vaclav.j.podlipsky@upol.cz Quesada Vazquez Leticia lequesad@ucm.es Rallo Fabra Lucrecia lucrecia.rallo@uib.es Razzaq Ahmed Kafi kafirazzaq1981@yahoo.co.uk Riehl Anastasia riehla@queensu.ca Sardegna Veronica G. vsardegna@gmail.com Schwartz Geoff geoff@amu.edu.pl Silpachai Alif Owen asilpachai@gmail.com Šimačkova Šarka sarka.simackova@upol.cz Skarnitzl Radek radek.skarnitzl@ff.cuni.cz Soria Claudia claudia.soria@ilc.cnr.it Stolarski Łukasz lstolarski@wp.pl Sypiańska Jolanta jolanta.sypianska@usz.edu.pl Sczupica-Pyrzanowska Małgorzata m.szupica-pyrz@uw.edu.pl Talley Jim talley@lingcosms.com Trofimovich Pavel pavel.trofimovich@concordia.ca van den Doel Rias w.z.vandendoel@uu.nl Vilarova Mila milavilarova@yahoo.com Wajman-Brzostowska Adrianna adrianna.wajman@gmail.com Walczak Dominika dominika.walczak@icloud.com Walesiak Beata beata.walesiak@uw.edu.pl Waniek-Klimczak Ewa ewa.waniek.klimczak@gmail.com Weckwerth Jarosław wjarek@amu.edu.pl Wiltshire Caroline wiltshir@ufl.edu Witczak-Plisiecka Iwona iwona.plisiecka@uni.lodz.pl Wojtkowiak Ewelina ewelina.wojtkowiak@amu.edu.pl
... Though our perceptions are not always objective or neutral, they can be influenced by our ideologies. However, the concept of language attitude objectively refers to the ways in which individuals and social groups perceive and judge various linguistic phenomena, including language varieties, dialects, accents, and both their native and foreign languages (Schoel et al., 2013) based on any reasons or standards. ...
Article
The diverse languages of the host community and the metropolitan city are often hostile and possibly influence one another's usage. This study was intended to explore if and how language attitudes could influence language usage among linguistically diverse first language (L1) users. The study employed a descriptive cross-sectional survey design that involved a combination of quantitative and qualitative approaches that included questionnaires, interviews, and secondary sources. Data were collected from 151 young urban students with diverse linguistic backgrounds. Quantitative data were analyzed using SPSS and descriptive tools, while qualitative data were analysed thematically. The results revealed that the language attitudes of both Amharic and Afan Oromo L1 users were more convergent and less divergent psychologically; however, they were more divergent linguistically in formal domains. The neutrality towards Afan Oromo usage meant the participants were psychologically ambivalent and linguistically divergent, whereas the neutrality towards Amharic was psychologically ambivalent and linguistically convergent. Moreover, Amharic was primarily perceived as a language used for communication purposes, whereas Afan Oromo is a language of identity marker among respective L1 users. This phenomenon may be attributed to the limited usage of Afan Oromo as a lingua franca among second-language learners. Thus, the results have policy implications to reduce the divisiveness of languages and nurture positive attitudes toward one's and others' linguistic behavior. A bilingual language policy in major urban areas that may serve the needs of the communities surrounding those areas and a multilingual language policy at the country level were suggested.
... The third dimension is the 'behavioural' one that influences our linguistic behaviour in different situations (Ladegaard 2000). While attitudes towards a language focus on the language itself and its perception, attitudes towards speakers of a language are additionally linked to stereotypes (Schoel et al. 2012), thus comprising also extra-linguistic and societal aspects (Schlieben-Lange 1991). The latter are key to the use of a language and its transmission to the subsequent generation. ...
Chapter
Full-text available
In today’s global society, an increasing number of people speak a few widely spoken languages enjoying high standardisation and official recognition. Meanwhile, minority and local languages are gaining interest from specialists and society. This volume explores the rich topic of bi(dia)lectal repertoires, focusing on their grammatical as well as attitudinal, social and political dimension. With contributions from the international conference ‘Language Attitudes and Bi(dia)lectal Competence (LABiC)’, held at ­Ca’ ­Foscari University of Venice in September 2022, the volume is suited for linguists, educators, policymakers, and language enthusiasts who strive to support minority languages in a globalised world.
... The third dimension is the 'behavioural' one that influences our linguistic behaviour in different situations (Ladegaard 2000). While attitudes towards a language focus on the language itself and its perception, attitudes towards speakers of a language are additionally linked to stereotypes (Schoel et al. 2012), thus comprising also extra-linguistic and societal aspects (Schlieben-Lange 1991). The latter are key to the use of a language and its transmission to the subsequent generation. ...
Book
Full-text available
In today’s global society, an increasing number of people speak a few widely spoken languages enjoying high standardisation and official recognition. Meanwhile, minority and local languages are gaining interest from specialists and society. This volume explores the rich topic of bi(dia)lectal repertoires, focusing on their grammatical as well as attitudinal, social and political dimension. With contributions from the international conference ‘Language Attitudes and Bi(dia)lectal Competence (LABiC)’, held at ­Ca’ ­Foscari University of Venice in September 2022, the volume is suited for linguists, educators, policymakers, and language enthusiasts who strive to support minority languages in a globalised world.
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This study examined the relationship between American listeners’ stereotypes, processing fluency, and attitudes toward speakers of five different foreign accents: French, Hindi, Mandarin, Russian, and Vietnamese. For each accent, (a) listeners’ stereotypes toward the national group marked by the accent and (b) listeners’ fluency processing speech produced in the accent were both positively associated with their attitudes toward speakers who spoke in that accent, even after controlling for the other factor. These findings support the theoretical claim that language attitudes are a function of both stereotypes and processing fluency.
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Scepticism towards science has become an important topic in recent times. The aim of this study was to determine the extent to which this scepticism can be explained by cognitive styles. Previous research has attempted to link certain individual differences (e.g. religiosity, conservatism, conspiracy thinking) to pseudoscientific beliefs. Theoretical frameworks have attempted to outline several factors that influence anti-scientific attitudes. Cognitive styles have usually taken a minor role as one of the factors. We propose that basic cognitive styles represent earlier antecedents of antiscientific beliefs. Participants completed the following cognitive style measures: Actively Open-Minded Thinking, Need for Cognition, Dickman’s Impulsivity Inventory, and the Decision Style Scale. Finally, participants completed the Scepticism toward the Scientific Method Scale (SMSS). Multiple linear regression with the SSMS as a criterion and cognitive style measures as predictors showed that the overall model explained 24% variance. Measures of intuitive and dysfunctional impulsive thinking were positive predictors of scepticism. The tendency towards open-minded thinking and functional impulsivity were negative predictors. These results show that a significant proportion of the variance in antiscientific attitudes can be explained by focusing only on cognitive styles. Keywords: scepticism towards science; cognitive style; conspiracy mentality
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Previous research of individual differences in metacognition has not provided a clear answer as to which personality traits predict metacognitive judgments. There is some evidence to suggest self-confidence together with extraversion, agreeableness, and openness represent robust predictors. But it seems results depend on the type of cognitive task being assessed. Our aim was to determine how much variance in metacognitive judgments in two general cognitive tasks can be explained by the Big Five personality traits. Participants completed the IPIP 50 personality inventory, 11 matrix reasoning, and 14 number series tasks. The tests were followed by two assessments; their own performance as well as that of an average participant. Hierarchical regression analyses were conducted with performance (number of correct responses) in the first and personality factors in the second step as predictors for two indicators – self-assessed performance and self-evaluation relative to others. Similar results were obtained for both metacognitive parameters. Performance was a positive predictor with personality explaining more variance in total with extraversion being a positive, and agreeableness a negative predictor. Keywords: metacognition; reasoning; personality; metacognitive judgments
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Stereotype research emphasizes systematic processes over seemingly arbitrary contents, but content also may prove systematic. On the basis of stereotypes' intergroup functions, the stereotype content model hypothesizes that (a) 2 primary dimensions are competence and warmth, (b) frequent mixed clusters combine high warmth with low competence (paternalistic) or high competence with low warmth (envious), and (c) distinct emotions (pity, envy, admiration, contempt) differentiate the 4 competence-warmth combinations. Stereotypically, (d) status predicts high competence, and competition predicts low warmth. Nine varied samples rated gender, ethnicity, race, class, age, and disability out-groups. Contrary to antipathy models, 2 dimensions mattered, and many stereotypes were mixed, either pitying (low competence, high warmth subordinates) or envying (high competence, low warmth competitors). Stereotypically, status predicted competence, and competition predicted low warmth.
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Language attitudes are typically inferred from hearers evaluative reactions to speech variations. Although they are central to human communication, their social scientific study has been reported mainly in journals outside of the communication discipline. This chapter first reviews the multidisciplinary work in the area that has looked to evaluations of speakers as a means of assessing language attitudes. Although this research has resulted in pragmatically interesting generalizations, more recent research and theorizing suggests that such generalizations may be limited due to assumptions and methodologies that neglect the complex process through which language attitudes reveal themselves. An emergent understanding of the speaker-evaluation process is discussed herein and represented by a recently developed model. Our assessment of the area concludes with suggested directions for future research.
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Since the innovative work of Labov and Lambert in the 1960s, scholars have approached the study of language attitudes from a variety of perspectives. Multi-disciplinary research has significantly enhanced our understanding of the cognitive and affective variables that shape language attitudes and communicative behaviors. After reviewing this empirical work, the chapter examines the major theoretical models that have emerged in this field of inquiry. A new integrative model of language attitudes is then proposed, along with suggestions for future research with respect to sense-making.
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Two studies examined the compensation hypothesis that members of both high- and low-status groups associate high-status groups with high levels of competence and low levels of warmth on the one hand, and low-status groups with low levels of competence and high levels of warmth, on the other. Building upon existing linguistic relations between the French and the Belgians, Study 1 had standard, i.e. French, and non-standard, i.e. Belgian, speakers rate the linguistic skills, competence, and warmth of both groups and report their meta-stereotypes. As predicted, both groups of participants saw the French as more skilled linguistically than Belgians and evaluated standard speakers as more competent than warm and non-standard speakers as more warm than competent. This pattern also emerged in respondents’ meta-stereotypes. Study 2 revealed that compensation was less marked among a third group of Francophone speakers, i.e. Swiss, even if the latter respondents seemed well aware of the pattern guiding Belgian and French representations of each other. We discuss the implications of the findings in terms of motivated intergroup stereotypes.