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Journal of Language and Social Psychology
32(1) 21 –45
© 2012 SAGE Publications
DOI: 10.1177/0261927X12457922
http://jls.sagepub.com
457922JLS32110.1177/0261927X12457922Journal
of Language and Social PsychologySchoel et al.
1University of Mannheim, Mannheim, Germany
2Institute for German Language, Mannheim, Germany
*Christiane Schoel and Janin Roessel contributed equally as first authors to this paper.
Corresponding Author:
Christiane Schoel, Department of Social Psychology, School of Social Sciences, University of Mannheim,
A5 Building A, 68131 Mannheim, Germany
Email: cschoel@rumms.uni-mannheim.de
“Attitudes To wards
Languages” (AToL) Scale:
A Global Instrument
Christiane Schoel1,*, Janin Roessel1,*, Jennifer Eck1,
Jana Janssen1, Branislava Petrovic1, Astrid Rothe2,
Selma Carolin Rudert1, and Dagmar Stahlberg1
Abstract
Language attitudes may be differentiated into attitudes towards speakers and attitudes
towards languages. However, to date, no systematic and differentiated instrument exists
that measures attitudes towards language. Accordingly, we developed, validated, and applied
the Attitudes Towards Languages (AToL) scale in four studies. In Study 1, we selected 15
items for the AToL scale, which represented the three dimensions of value, sound, and
structure. The following studies replicated and validated the three-factor structure
and differential mean profiles along the three dimensions for different languages (a)
in a more diverse German sample (Study 2), (b) in different countries (Study 3), and
(c) when participants based their evaluations on speech samples (Study 4). Moreover,
we investigated the relation between the AToL dimensions and stereotypic speaker
evaluations. Results confirm the reliability, validity, and generalizability of the AToL
scale and its incremental value to mere speaker evaluations.
Keywords
language attitudes, assessment, cross-linguistic, speaker evaluations, intercultural