Conference Paper

A STUDY OF ORGANIZATIONAL PERFORMANCE OF WOMEN ENTREPRENEURS IN NORTHERN DISTRICT

Conference: 9th International Conference on Business Management - 2012

ABSTRACT

The main objective of the study is to analysis the women entrepreneurs in Northern
District and their organizational performance. Secondary literature reviews and
primary data collections methods were used to conduct the study effectively. Random
sampling method was adopted to select the respondents. The structural equation
model was used in this study as well. The results revealed that the sole proprietorship
performed very well (59.1 percent) than the family business and partnership. The
food items have higher mean value in the profitability, turnover and customer choice
than the other products. The paper product has higher mean value in the investment
than other products. And pottery product has higher mean value in seasonal sales than
other products. Finally customer satisfaction was discussed in this study. The
insignificant effect was observed among the customer choice, investment, and
seasonal purchase, and customer satisfaction.

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