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Web-based medical facilitators in medical tourism: the third party in decision-making

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Abstract

The emergence of web-based medical tourism facilitators (MTFs) has added a new dimension to the phenomenon of cross-border travel. These facilitators are crucial connectors between foreign patients and host countries. They help patients navigate countries, doctors and specialties. However, little attention has been paid to the authenticity of information displayed on the facilitators' web portals, and whether they follow ethical guidelines and standards. This paper analyses the available information on MTF portals from an ethics perspective. It compares 208 facilitators across 47 countries for the services offered. Data were collected from the databases of the Medical Tourism Association and World Medical Resources. India was the most common destination country linked to 81 facilitators. The five countries with the maximum number of facilitators were the USA, the UK, India, Canada and Poland. This paper identifies concerns regarding the information displayed about patients' safety, and the maintenance of confidentiality. There is a need to develop ethical standards for this field.

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... Medical tourism websites provide a variety of medical, travel, financial, and legal information (8). Patients' access to accurate and complete information helps them with making informed choices about their health which in turn may lead to increased satisfaction (14,17,18). The information content of these websites is an element of the quality of their service (19). ...
... However, rarely if ever, the content of such websites are evaluated. Accordingly, these websites do not meet health seekers' needs due to their susceptibility to inaccurate or poor information (18,20). Given the importance of the information offered on medical tourism websites and the evergrowing number of their users, managers and stakeholders in this sector must take the information content of such websites more seriously (21) and implement strategies to provide the clients with clear and relevant information (18). ...
... Accordingly, these websites do not meet health seekers' needs due to their susceptibility to inaccurate or poor information (18,20). Given the importance of the information offered on medical tourism websites and the evergrowing number of their users, managers and stakeholders in this sector must take the information content of such websites more seriously (21) and implement strategies to provide the clients with clear and relevant information (18). ...
Article
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Background: The information content of medical tourism websites could influence the decisions patients and their families make regarding medical centers. This study aimed to investigate the information content of medical tourism websites. Methods: This systematic review was carried out in 2017. Key terms used for searching consisted of, but not restricted to, medical tourism, information content, information needs, and medical tourism website. The terms were searched on PubMed, Science Direct, Web of Science, Embase, ProQuest and Cochrane. One hundred and ninety-two articles out of 1185 retrieved were duplicated and removed from the study. Titles and abstracts of the remaining identified studies were scanned considering the aim of the study. Finally, 31 relevant studies were included in the study. Results: The information content of medical tourism websites can be grouped into three main categories including general information (with six subgroups), medical information (with eight subgroups) and tourism information (with one subgroup). The subgroups include information about medical centers, target country, costs and insurance, contact details, website information, photo galleries, the quality of services, trustworthiness, the quality of supportive services, risks, patient rights, physicians and their specialties, and patient instructions for receiving medical and tourism services. Conclusion: The medical tourism websites should provide a wide range of information. Considering the important role of medical tourism websites in meeting patients’ information needs, the relevant bodies should improve the information content of medical tourism websites to help patients to make their decisions reliably.
... Medical tourism websites provide a variety of medical, travel, financial, and legal information (8). Patients' access to accurate and complete information helps them with making informed choices about their health which in turn may lead to increased satisfaction (14,17,18). The information content of these websites is an element of the quality of their service (19). ...
... However, rarely if ever, the content of such websites are evaluated. Accordingly, these websites do not meet health seekers' needs due to their susceptibility to inaccurate or poor information (18,20). Given the importance of the information offered on medical tourism websites and the evergrowing number of their users, managers and stakeholders in this sector must take the information content of such websites more seriously (21) and implement strategies to provide the clients with clear and relevant information (18). ...
... Accordingly, these websites do not meet health seekers' needs due to their susceptibility to inaccurate or poor information (18,20). Given the importance of the information offered on medical tourism websites and the evergrowing number of their users, managers and stakeholders in this sector must take the information content of such websites more seriously (21) and implement strategies to provide the clients with clear and relevant information (18). ...
Article
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This review article addresses this key point that information content of medical tourism websites could help patients and their next of kin in finding relevant information when making their choice of provider. There are a variety of the websites out there, but to what extent information content of these websites is helpful for patients and their relatives remains under question.
... The emergence of commercial facilitation services has been a notable feature of healthcare in recent decades, as individuals and companies offer to organise and mediate access to healthcare in return for payments. Often the focus of these activities has been to cater to the growing number of people who cross borders to search of care: one study identified 208 web-based facilitation companies globally [8], and many more operate on an informal basis in countries such as Mexico [9], Malaysia [10] and India [11]; while some focus on global markets for specific services such as assisted reproduction [12][13][14] or cosmetic surgery [15]. There are also small but growing markets for facilitation services in a domestic context, for example the high-end 'concierge' services being offered in some countries [16]. ...
... In spite of some examples of collaboration, this environment appears to incentivise exploitation and a commodification of users whose associated commissions are highly prized and who become targets for "snatching". There are reported instances of exploitative practices being performed by facilitation companies in a range of settings: Holliday et al. [15] open their article with a powerful account of unethical practice as a healthcare user in Tunisia is left with unexpectedly limited support after the surgeon left with a suitcase of money and the facilitator followed soon after; Kaspar and Reddy [19] describe interpreters requesting inflated bills in order to receive higher commission, and taking healthcare users elsewhere if a provider refuses to oblige them; while several commentators have voiced concerns with the selective representation of information on facilitator websites [8,[48][49][50]. ...
Article
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Background: The formation of domestic and global marketplaces during the past 50 years has opened up new commercial opportunities for third-party activity in healthcare systems. Commercial mediation of access to healthcare is one recent area of activity that sees companies and individuals offering to organise healthcare and travel in return for payment. With varying degrees of control over the location, type, cost and experiences of healthcare provisioning, these intermediaries occupy potentially influential positions in healthcare systems and yet much of their work is poorly understood. Methods: Drawing on social science theories of brokerage, this article presents a novel analysis of commercial healthcare facilitation. It focuses on facilitation companies and their workers as central, intermediating actors for people to access healthcare in markets characterised by complexity. Semi-structured interviews were conducted with people working in domestic and international healthcare facilitation in London and Delhi, and data were analysed using a framework approach that emphasises the structural features and personal agencies for this area of work. Results: Findings point to an institutional environment for commercial healthcare facilitation marked by competition and the threat of obsolescence. The activities of rivals, and the risk that users and providers will bypass intermediaries, compels facilitation companies to respond strategically and to continuously pursue new populations and activities to mediate - to go for broke. These pressures percolate into the lives of people who perform facilitation work and who describe a physical and mental burden of labour incurred by onerous processes for generating and completing facilitation work. The need for language interpretation services introduces an additional set of relations and has created further points of tension. It is an environment that engenders mistrust and anxiety, and which incentivises exploitation and a commodification of users whose associated commissions are highly prized. Conclusion: Brokerage analysis provides valuable insights into the strategies and strains for commercial mediation of access to healthcare, and the findings indicate opportunities for further research on the contributions of interpreters, diplomatic and business networks, and new technologies, and on the growth of new forms of mediation in domestic and overseas settings.
... Such mobilising work is of great importance in several respects: first, it encourages patients who would not feel confident in seeking medical care abroad on their own to explore this option; second, acquiring new clients is essential for medical travel facilitators to sustain the business; third, healthcare providers benefit from the facilitators' efforts of reaching out to patients abroad and referring them to their hospital. Several studies have analysed the websites of medical travel companies as an important medium for patient acquisition, though mostly focusing on companies and patients based in the Global North (Lee et al. 2014;Wagle 2013;Snyder et al. 2012;Cormany and Baloglu 2011;Gan and Frederick 2011;Sobo, Herlihy, and Bicker 2011). However, setting-up a website and engaging in online marketing as a way of mobilising patients is complicated by the major difficulty in building trust over distance. ...
... The Internet acts as a medium for communication in two directions. On the one hand, it provides a platform that allows medical travel facilitators to communicate with a broader audience, to give information and promote their services (Wagle 2013;Crooks et al. 2011). On the other hand, potential clients are invited to contact facilitators directly through their websites. ...
Article
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Medical travel facilitators play an important role in mobilising patients towards transnational healthcare markets. However, little is known about the actual mobilising work of medical travel facilitators located at destination sites, such as Delhi, India. The following ethnographic study suggests conceptualising medical travel facilitators as brokers who are productive of a mobility infrastructure. This allows categorising three mobilisation strategies: direct patient mobilisation, channel partner mobilisation and patient testimonial mobilisation. These strategies draw attention to practices that build trust over distance, the power of word-of-mouth and the importance of nurturing personal relationships that translate into transnational channels that direct people to particular destinations.
... Trends such as third-party mediators and consultation services have aided in Bremoving the physicianf rom the medical process. One division of these internetbased services are those of stem cell clinic liaisons, who help to connect prospective patients with the clinic and mediate treatment plans [69]. As with the industry at large, these liaisons are not regulated, are not required to have any standardized training, and are not likely to present impartial adviceall of which puts the patient's safety in jeopardy [69]. ...
... One division of these internetbased services are those of stem cell clinic liaisons, who help to connect prospective patients with the clinic and mediate treatment plans [69]. As with the industry at large, these liaisons are not regulated, are not required to have any standardized training, and are not likely to present impartial adviceall of which puts the patient's safety in jeopardy [69]. ...
... While these technologies have significantly facilitated the recall of information on medical procedures and details, they have also opened up a new arena for privacy intrusions. Wagle [44] provided evidence that websites regularly display patient information in the form of testimonials and photographs, along with the type of treatment administered. Even though this information serves as a marketing tool for foreign healthcare service providers, there is a strong likelihood that their use is without the tourist patients' knowledge and consent [45]. ...
Chapter
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Medical tourism has witnessed significant growth over the last decade. This nascent sector creates a new tourist class with access to affordable healthcare services by combining healthcare services with tourism and hospitality. Information technology is an essential factor, which can enable the growth of medical tourism. Technology enables the search process for information about the available services, costs, hospitality, tourism and post-treatment options. However, these technologies are primarily legacy systems and lack interoperability. Several questions arise, including the potential patient-tourist ability to verify crucial factors such as the quality of care and the credentials of the medical professionals and medical facilities. Moreover, questions arise regarding patient-doctor trust, procedure and risk transparency‚ medical record privacy and other health-related hazards in specific procedures. In this conceptual paper, we investigate the potential benefits of Blockchain technology to address some of the open questions in medical tourism. We conclude that Blockchain technology can benefit medical tourism, and we lay the foundation for future research.
... While these technologies have significantly facilitated the recall of information on medical procedures and details, they have also opened up a new arena for privacy intrusions. Wagle (2013) provided evidence that websites regularly display patient information in the form of testimonials and photographs, along with the type of treatment administered. Even though this information serves as a marketing tool for foreign healthcare service providers, there is a strong likelihood that their use is without the tourist patients' knowledge and consent (Culnan & Armstrong, 1999). ...
Article
Full-text available
Medical tourism has witnessed significant growth over the last decade. By combining healthcare services with tourism and hospitality, this nascent sector creates a new tourist class with access to affordable healthcare services. Information technology is an essential factor, which can enable the growth of medical tourism. Technology enables the search process for information about the available services, costs, hospitality, tourism and post-treatment options. However, these technologies are primarily legacy systems and lack interoperability. Several questions arise, including the ability of the potential patient-tourist to verify crucial factors such as the quality of care and the credentials of the medical professionals and medical facilities. Moreover, questions arise regarding patient-doctor trust, procedure and risk transparency‚ medical record privacy and other health-related hazards in specific procedures. In this conceptual paper, we investigate the potential benefits of Blockchain technology to address some of the open questions in medical tourism. We conclude that Blockchain technology can benefit medical tourism, and we lay the foundation for future research.
... While these technologies have significantly facilitated the recall of information on medical procedures and details, they have also opened up a new arena for privacy intrusions. Wagle (2013) provided evidence that websites regularly display patient information in the form of testimonials and photographs, along with the type of treatment administered. Even though this information serves as a marketing tool for foreign healthcare service providers, there is a strong likelihood that their use is without the tourist patients' knowledge and consent (Culnan & Armstrong, 1999). ...
Conference Paper
Full-text available
Medical tourism has witnessed significant growth over the last decade. By combining healthcare services with tourism and hospitality, this nascent sector creates a new tourist class with access to affordable healthcare services. Information technology is an essential factor, which can enable the growth of medical tourism. Technology enables the search process for information about the available services, costs, hospitality, tourism and post-treatment options. However, these technologies are primarily legacy systems and lack interoperability. Several questions arise, including the ability of the potential patient-tourist to verify crucial factors such as the quality of care and the credentials of the medical professionals and medical facilities. Moreover, questions arise regarding patient-doctor trust, procedure and risk transparency‚ medical record privacy and other health-related hazards in specific procedures. In this conceptual paper, we investigate the potential benefits of Blockchain technology to address some of the open questions in medical tourism. We conclude that Blockchain technology can benefit medical tourism, and we lay the foundation for future research.
... Another study, relatively similar to the present research, was Wagle's research in 2013, which was a study on web-based facilitators in the field of medical tourism; he suggested that low costs of medical travel in destination country were considered as a major attraction on medical tourism websites. [21] This component was also presented in the present study as one of the most significant components of information. ...
Article
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Background: Given the substantial role of information systems in planning and simplifying the decision-making process for the government, organizations, health centers, and facilitators, in order to attract medical tourists from less developed and neighboring countries, the comprehensive Iranian Medical Tourism Information System can be used. The objective of this study was to designing a conceptual model for Iranian medical tourism information system. Methodology: This study was carried out in a three-step applied and combined method. In the first step, a systematic review was done on the studies and then the reliability of the results was checked during a semi-structured in-depth interview with 11 experts in medical tourism through open questions. In the third step, the Delphi method was conducted quantitatively to get the ideas of 26 experts. SPSS software version 22 was used for factor analysis. Results: The proposed conceptual model for Iranian Medical Tourism Information System includes a variety of services from the first moment of decision to travel until the moment of returning from a medical journey, following up the treatment, and sharing the patients' experiences. Conclusion: It could be concluded that considering the commercial importance and financial benefits of medical tourism, it should provide the necessary facilities to expedite the provision of services to these foreign patients; consequently, an appropriate basis for attracting more medical tourists from neighboring countries, developing countries, and even developed countries will be provided.
... On the portals the information regarding potential risks of a procedure, as well as any risk associated with their travel and stay, should be stated before a decision to use medical tourism has been made. The relevant health regulations and ethical guidelines in the country where the patient is going for treatment must be outlined on the website (Wagle, 2013). Is it necessary to develop stricter international regulations to minimize undesirable outcomes in medical tourism around the world? ...
Conference Paper
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Medical Tourism, as one of the main components of international trade in health, has an increasing importance for the developing countries. Medical tourism attracts the attention of many actors of the medical profession, medical tourism facilitators, medical tourism agencies, health analysts and policy makers. Key criteria in selecting specific destinations for medical tourism are primarily the quality and the price of medical services, the accreditation of the facilities, its equipment as well as the attractiveness of the location in terms of tourism. The purpose of the research is exploratory and policy oriented. It is based on predictions of the theoretical literature findings and subsequent analysis of over 78 portals specialized in medical tourism. The questions raised refer to role of government, credibility, ethical concept, content information and internet marketing strategy. Research results point out to the need for further research and development of the national framework on on-line medical tourism information providers in the Republic of Serbia.
... Globalization through the internet provides an opportunity to market services, including health care, across the world. Marketing health care services over the internet and social media is an increasing practice carried out by medical tourism facilitators (MTFs) so as to reach a wider audience (1). Traveling from one country to another to seek health care services has been termed medical tourism. ...
Article
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Globalization through the internet provides an opportunity to market services, including health care, across the world. Marketing health care services over the internet and social media is an increasing practice carried out by medical tourism facilitators (MTFs) so as to reach a wider audience (1). Traveling from one country to another to seek health care services has been termed medical tourism. In addition to marketing health care services, MTFs mediate between medical tourists and potential caregivers at medical tourist destinations (2). The internet remains the medium by which potential medical tourists learn about the services offered at possible medical tourist destinations several miles away. Occasionally, advertisements by MTFs contravene the laws of their target countries. An earlier paper from Nigeria identified that the code of medical ethics of the country did not allow in-country medical practitioners to advertise the services rendered at their practices (3). However, this code of ethics was regularly violated by MTFs marketing health care services over the internet and social media.
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The citizens of many countries have long traveled to the United States and to the developed countries of Europe to seek the expertise and advanced technology available in leading medical centers. In the recent past, a trend known as medical tourism has emerged wherein citizens of highly developed countries choose to bypass care offered in their own communities and travel to less developed areas of the world to receive a wide variety of medical services. Medical tourism is becoming increasingly popular, and it is projected that as many as 750,000 Americans will seek offshore medical care in 2007. This phenomenon is driven by marketplace forces and occurs outside of the view and control of the organized healthcare system. Medical tourism presents important concerns and challenges as well as potential opportunities. This trend will have increasing impact on the healthcare landscape in industrialized and developing countries around the world.
Article
'Health Tourism is a fascinating read... This book provides a unique look at a rapidly emerging issue for social and public policy as well as developmental studies, and would lend itself to animated debates, particularly at the graduate level.'
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Medical tourism, where patients travel overseas for operations, has grown rapidly in the past decade, especially for cosmetic surgery. High costs and long waiting lists at home, new technology and skills in destination countries alongside reduced transport costs and Internet marketing have all played a role. Several Asian countries are dominant, but most countries have sought to enter the market. Conventional tourism has been a by-product of this growth, despite its tourist packaging, and overall benefits to the travel industry have been considerable. The rise of medical tourism emphasises the privatisation of health care, the growing dependence on technology, uneven access to health resources and the accelerated globalisation of both health care and tourism.
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This exploratory study analyzed the content of medical tourism Web sites in an attempt to examine how they convey information about benefits and risks of medical procedures, how they frame credibility, and the degree to which these Web sites include interactive features for consumers. Drawing upon framing theory, the researchers content analyzed a sample of 66 medical tourism Web sites throughout the world. The results indicated that medical tourism Web sites largely promote the benefits of medical procedures while downplaying the risks, and relatively little information regarding the credibility of these services appears. In addition, the presentation of benefits/risks, credibility, and Web site interactivity were found to differ by region and type of facility. The authors discuss the implications of these findings concerning the framing of medical tourism Web site content, future directions for research, and limitations.
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Patients are crossing national borders in search of affordable and timely health care. Many medical tourism companies are now involved in organizing cross-border health services. Despite the rapid expansion of the medical tourism industry, few standards exist to ensure that these businesses organize high-quality, competent international health care. Addressing the regulatory vacuum, 10 standards are proposed as a framework for regulating the medical tourism industry. Medical tourism companies should have to undergo accreditation review. Care should be arranged only at accredited international health-care facilities. Standards should be established to ensure that clients of medical tourism companies make informed choices. Continuity of care needs to become an integral feature of cross-border care. Restrictions should be placed on the use of waiver of liability forms by medical tourism companies. Medical tourism companies must ensure that they conform to relevant legislation governing privacy and confidentiality of patient information. Restrictions must be placed on the types of health services marketed by medical tourism companies. Representatives of medical tourism agencies should have to undergo training and certification. Medical travel insurance and medical complications insurance should be included in the health-care plans of patients traveling for care. To protect clients from financial losses, medical tourism companies should be mandated to contribute to compensation funds. Establishing high standards for the operation of medical tourism companies should reduce risks facing patients when they travel abroad for health care.
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Medical tourism is a term to describe the rapidly-growing practice of traveling across international borders to obtain health care. Services typically sought by travelers include elective procedures as well as complex specialized surgeries. Over 50 countries have identified medical tourism as a national industry. This article deals with the situation of India that is promoting the "high-tech healing" of its private healthcare sector as a tourist attraction. The government hopes to encourage a building trade in medical tourism, selling foreigners the idea of travelling to India for low-cost but world-class medical treatment and India is becoming a "global health destination". This policy however does not develops into better services for the local population as corporale hospitals are clustered in urban settings, their prices are out of reach to the locals and the quota of beds reserved free of charge to the domestic population is often disregarded.
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MedCERTAIN (MedPICS Certification and Rating of Trustworthy Health Information on the Net, http://www.medcertain.org/) is a recently launched international project funded under the European Union's (EU) "Action Plan for safer use of the Internet". It provides a technical infrastructure and a conceptual basis for an international system of "quality seals", ratings and self-labelling of Internet health information, with the final aim to establish a global "trustmark" for networked health information. Digital "quality seals" are evaluative metadata (using standards such as PICS=Platform for Internet Content Selection, now being replaced by RDF/XML) assigned by trusted third-party raters. The project also enables and encourages self-labelling with descriptive metainformation by web authors. Together these measures will help consumers as well as professionals to identify high-quality information on the Internet. MedCERTAIN establishes a fully functional demonstrator for a self- and third-party rating system enabling consumers and professionals to filter harmful health information and to positively identify and select high quality information. We aim to provide a trustmark system which allows citizens to place greater confidence in networked information, to encourage health information providers to follow best practices guidelines such as the Washington eHealth Code of Ethics, to provide effective feedback and law enforcement channels to handle user complaints, and to stimulate medical societies to develop standard for patient information. The project further proposes and identifies standards for interoperability of rating and description services (such as libraries or national health portals) and fosters a worldwide collaboration to guide consumers to high-quality information on the web.
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Knowledge and capabilities, particularly of a new technology or in a new area of study, frequently develop faster than the guidelines and principles needed for practitioners to practice ethically in the new arena; this is particularly true in medicine. The blending of medicine and healthcare with e-commerce and the Internet raises many questions involving what sort of ethical conduct should be expected by practitioners and developers of the medical Internet. Some of the early pioneers in medical and healthcare Web sites pushed the ethical boundaries with questionable, even unethical, practices. Many involved with the medical Internet are now working to reestablish patient and consumer trust by establishing guidelines to determine how the fundamentals of the medical code of ethical conduct can best be adapted for the medical/healthcare Internet. Ultimately, all those involved in the creation, maintenance, and marketing of medical and healthcare Web sites should be required to adhere to a strict code of ethical conduct, one that has been fairly determined by an impartial international organization with reasonable power to regulate the code. This code could also serve as a desirable, recognizable label-of-distinction for ethical Web sites within the medical and healthcare Internet community. One challenge for those involved with the medical and healthcare Internet will be to determine what constitutes "Medical Internet Ethics" or "Healthcare Internet Ethics," since the definition of medical ethics can vary from country to country. Therefore, the emerging field of Medical/ Healthcare Internet Ethics will require careful thought and insights from an international collection of ethicists in many contributing areas. This paper is a review of the current status of the evolving field of Medical/Healthcare Internet Ethics, including proposed definitions and identification of many diverse areas that may ultimately contribute to this multidisciplinary field. The current role that medicine and health play in the growing area of Internet communication and commerce and many of the ethical challenges raised by the Internet for the medical community are explored and some possible ways to address these ethical challenges are postulated.
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