Some Psychological Aspects of Reduced Consumption Behavior: The Role of Intrinsic Satisfaction and Competence Motivation

Environment and Behavior (Impact Factor: 1.27). 05/1996; 28(3):358. DOI: 10.1177/0013916596283005


Efforts to promote environmentally appropriate behavior rely on motivation originating from 3 sources: other people, the environment, and one's self. This article examines a particular form of the latter source, intrinsic satisfactions. Nine studies are presented that investigate the multidimensional structure of intrinsic satisfactions and their relationship to reduced consumption behavior. Two categories of intrinsic satisfaction, labeled frugality and participation, are particularly well suited to encouraging such behavior. A third category, competence motivation, is explored in some detail and its dimensional structure is interpreted in terms of 3 dominant themes in the research literature. Connections between intrinsic satisfactions and such concepts as locus of control and altruism are explored, and implications for practitioners are discussed.

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Available from: Raymond K De Young, Dec 29, 2013
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    • "Rushton and Sorrentino, 1981) that may be linked to both intrinsic and extrinsic motive. For example, the 'warm-glow' altruism (Adreoni, 1990) parallels the notion of intrinsic satisfaction (De Young, 1996) whereas 'paternalistic' altruism (McConnell, 1997) arises when people are concerned about the satisfaction of others (Clark, Kotchen and Moore, 2003). There is mixed evidence about the origins of altruistic motivation and behaviour. "

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    • "Others will handle that to which they are well positioned to respond. The motivational effect likely comes from the intrinsic satisfaction derived from developing, displaying and maintaining proficiency and resourcefulness (De Young 1996, 2012). Since success at a smaller scale can result in an empowering sense of competence, this may result in people being more willing to continue or re-start their problem-solving efforts at a later date or in a different setting (Monroe 2003). "
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