Article

The bubble strategy: A case study of dynamic, defensible processes of change in Salford

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Purpose This paper seeks to describe a “bubble strategy” to public sector change, based on the principles that a change initiative must be defensible and supportive of an alternative, entrepreneurial culture. Design/methodology/approach The research is developed through an action research case in Salford City Council, through which theory from technology innovation, change management and other sources is explored. Findings The paper finds that the managers developed a dynamic process wherein their ability to defend the new change initiative was primary. This required “under‐the‐radar” tactics that allowed different elements of the change initiative to grow before they were assessed or adopted by the wider organisation. Research limitations/implications The paper speculates on the ways in which the characteristics of the “bubble” could be adopted elsewhere. However, as an action research case, restrictions on the generalisability of the evidence are noted. Practical implications The “bubble” strategy is set out in its constituent parts and is thereby available for adoption elsewhere. Originality/value The strategy employed in the case is not documented elsewhere. The paper utilizes technology innovation theory and related literature like “skunk works”, outside their intended private sector context.

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... Let me develop further the latter point, as there are unorthodox messages about leadership, design and organisational change to be read in ITSD's renaissance. The conventional model of change in the management literature is characterised by Kawalek as top-down, linear and planned, i.e. a defined "change initiative" (Kawalek, 2007). An idea occurs, a plan is put in place, stakeholders are identified, the ground prepared, work begins, progress is measured, the change is completed and lessons are learned. ...
... Perhaps for radical change to prosper, an unorthodox change strategy is needed if it is to challenge the existing settlement of interests. In this pursuit, my SPRINT co-author Peter Kawalek turned his attention to the history of discontinuous change in business (Kawalek, 2007) and I will now trace out the ideas he developed. ...
... Christensen's argument pivoted on the need to create such new and separate entities serving new goals; if the change is a threat to the prevailing organisational interests, then its future cannot be entrusted to these interests. For change to flourish, it is essential to create a structure outwith the "normal cultural framework of the organisation", an entrepreneurial 'skunk-works' (Kawalek, 2007). Such an entity is liberated from wrestling with the political status quo, enjoying a "free space of reduced complexity and enhanced autonomy"; smallness within the large. ...
... With a research project surveying two large American companies back in 2003 uncovering that 20% of their workforce used third places for an average of 10 hours per working week (Grantham 2003), it follows that the organizational neighbourhood as analysed earlier has correspondingly evolved past the physical workplace. With property representing a top expense for the majority of organizations (Price 2003), third spaces are arguably increasing as many companies promote working from home policies, especially within the public sector (Kawalek 2007). ...
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