The aim of this study is to reveal the relationships between ecopreneurship and innovative behavior in university students and to reveal their view of ethnocentrism. For this purpose, using the scales for ecopreneurship, innovative behavior, and ethnocentrism in the literature, a research survey was created and applied to 913 higher education students of three Turkey's foundation university who voluntarily agreed to fill the questionnaire with the convenience sampling method. The survey data gathered were analyzed with SPSS 22.0 and AMOS 22, and research hypotheses were tested by structural equation modeling. As a result of the analysis, it was seen that the ecopreneurship variable played a full mediator role in the effect of ethnocentrism on innovative behavior. It was also identified that ethnocentrism had an adverse effect on the innovative behavior of the individual and their ability to have ecopreneurship skills; furthermore, ecopreneurship skills were found to increase the level of innovative behavior exhibited by the individual. It has been observed that individuals with the perception of ethnocentrism, who are closed to thoughts, ideas, cooperation and interaction outside their own cultural environment, do not have the ecoentrepreneurship ability that requires being open to differences. Additionally, it has been determined that ecoentrepreneurship skills increase the individual's level of innovative behavior. According to the results of the research, if the individual has eco-entrepreneurship ability, all the negativities brought by ethnocentrism will disappear. By providing university students with the necessary training to gain ecopreneurship skills as well as with guidance, encouragement and motivation to this end. In this way, the effect of ethnocentrism will be eliminated, and students will be more creative and innovative. In the literature review, no previous studies on the research topic were found. Therefore, the study is original and fills an important gap in the literature. Structured Abstract: Purpose and Conceptual Framework: The aim of this study is to reveal the relationships between ecopreneurship and innovative behavior in university students and their view of ethnocentrism. Individuals are encouraged to have environmental awareness and entrepreneurs to be ecopreneurs. Ecopreneurs aim a development that will gain them an advantage over their rivals and increase their earnings and profitability by protecting the natural environment (Schaltegger, 2002; Schaper, 2002; Linnanen, 2002). Innovative behavior is defined as the production of new ideas and processes and the realization of the ideas generated (Janssen, 2004, p. 202). Innovative behavior enables the creation of new and useful ideas, processes, and products in enterprises (Mura et al., 2012). Individuals with innovative behaviors make a difference in their work compared to others and deliver more productive jobs. According to Neuliep and Mccroskey (1997, p. 385) ethnocentrism is putting the values brought by the individual's own culture at the center of everything and classifying other cultures by seeing them beneath their own culture. Therefore, it is evident that ethnocentrism, which gives the individual a high sense of belonging to their own culture or race and causes them to deem it superior to other cultures and races (Shimp and Sharma, 1987, p. 280), is an undesirable outcome for both individuals and societies. Therefore, elimination of the adverse conditions that this negative situation will bring is desired for both businesses and individuals. Methodology/ Approach: This study's main body is composed of 3543 students studying in different programs at vocational schools of three foundation universities in Istanbul. The opinions of 913 of these students who voluntarily accepted to fill in face-to-face questionnaires were evaluated. The survey form statements were mostly chosen among the statements used in previous studies and showed high reliability and validity. Today, university students are expected to be individuals that have good relations with their environment, engage highly in entrepreneurial activities, quickly integrate into the globalizing world, and are open to the external environment. Increasing the welfare and the level of the country to the highest point will be possible with these students' innovative behaviors and entrepreneurship activities. Therefore, it is of great importance for university students to have entrepreneurial skills or to develop innovative ideas or projects. In this context, it is very important to determine what kind of entrepreneurial ability students have or to what extent their entrepreneurial level affects their innovative business behaviors. It is also important to identify the level of ethnocentrism in university students, which is known as placing one's own culture over all other cultures. Based on these views, it was deemed appropriate to conduct this study on university students. The statements in the scale were graded between "strongly disagree" and "absolutely agree" on a 5-point Likert-type scale. Survey data in the study were collected in December 2019. Therefore, ethics were not included in the establishment. The survey data gathered were analyzed with SPSS 22.0 and AMOS 22.0, and research hypotheses were tested by structural equation modeling. Üstün (2011) conducted the Turkish validity and reliability study of the scale created by Neuliep and McCroskey (1997) to measure the Ethnocentrism scale in 2011. The one-dimensional 6-item scale created by Kuckertz and Wagner (2010) has been adopted to measure the ecopreneurship scale. In Karaca (2015), study the scale was translated from its original English language format into Turkish. A one-dimensional 6-item scale developed by Scott and Bruce (1994) was used to measure individuals' innovative behavior scale. In Tunca (2018), study the scale was translated from its original English language format into Turkish. Findings As a result of the analysis, it was seen that the ecopreneurship variable played a full mediator role in the effect of ethnocentrism on innovative behavior. It was also identified that ethnocentrism had an adverse effect on the innovative behavior of the individual and their ability to have ecopreneurship skills; furthermore, ecopreneurship skills were found to increase the level of innovative behavior exhibited by the individual. By providing university students with the necessary training to gain ecopreneurship skills as well as with guidance, encouragement, and motivation to this end, the effect of ethnocentrism will be eliminated, and individuals will be more creative and innovative. This paper fills a significant void in the literature since no previous studies have been conducted on the relevant subject. The Mediating Role of Ecopreneurship on The Relation Between Innovative… 625 www.turkishstudies.net/economy Discussion This study concludes that individuals with an ethnocentrism culture, who cannot interact, cooperate, or establish friendships with individuals from different cultures, do not exhibit innovative behaviors. Another finding, individuals with a sense of ethnocentrism, closed to all thoughts, ideas, cooperation, and interaction outside their own cultural environment do not have ecopreneurship skills, which is a type of entrepreneurship that requires a broad vision and openness to differences. In addition, it was determined in the research that there is a positive relationship between ethnocentrism and innovative behavior, and the ecopreneurship variable plays a full mediation role in this relationship. The more entrepreneurial and innovative university students constituting the sample of the research are expected to be, the further they are expected to be from ethnic conservatism.