Article

Objective versus projective measurement of need for achievement: the relation between TAT and CMPS

Emerald Publishing
Journal of Managerial Psychology
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Abstract

In entrepreneurship research, self-reporting using questionnaires is often used as a replacement for the projective test, the thematic apperception test (TAT). Posits that this study is to examine whether an objective test, Cezarec-Marks personal scheme (CMPS) can be used as a replacement measure for TAT. States that the subjects in the investigation are people in higher education; two measures of the same individuals, over a period of seven months, were carried out, the average age at the first test was 21.3 years, and an analysis of correlation shows no correlation (r(t1) = 0.0556, n = 89, r(t)2 = 0.0733, n = 71) between need for achievement with TAT and need for achievement with CMPS. Confirms the findings of the study that the hypothesis of TAT cannot be replaced by CMPS.

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... Subsequently, an alternative test, the Cezarec Marks Personal Scheme (CMPS), has also been proposed and compared with the TAT for measuring achievement [49]. The CMPS includes 11 sub-scales, of which achievement is one. ...
... Some scholars criticize TATs as time-consuming, subjective and difficult to interpret [49], [53]. Moreover, some researchers showed that questionnaires and TAT measures are virtually uncorrelated [54]. ...
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... The need for achievement was developed by McClelland (1961) to investigate the motivational bases of human behaviour (Spangler, 1992). The idea of the need for achievement stems from the process of planning and human behaviour in striving for excellence (McClelland et al., 1953;Hansemark, 1997). The achievement need reflects a person's need to strive hard to attain success (McClelland, 1961;Beugelsdijk, 2007). ...
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A questionnaire for the measurement of McClelland's concept of achievement motivation is presented. The scale was derived by factor analysis and shows that most of the components of achievement motivation are loaded on a single factor. Norms for several groups are given. Three criterion groups of successful people scored significantly highly on the scale, namely entrepreneurs, professors and managers. The scale is uncorrelated with neuroticism or extraversion, or with any of Cattell's 16 personality factors with the exception of superego strength and surgency.
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This study attempts to identify an objective test to understand the psychological nature of the successful entrepreneur. Successful entrepreneurs are defined as those who started a business, where none before existed, established for at least five years with at least eight employees. Previous research into the personal characteristics that predict entrepreneurial success is claimed to be unsatisfactory because the projective tests have laborious procedures, require technical training to interpret, and focus on the individual's need for achievement. The present study is based on the assumptions that (1) an objective system of evaluation structured so non-psychologists could administer it was needed, and (2) many other factors than need for achievement could be measured. Five tests were identified that appeared to fit the need for an objective, valid test in a simple format with ease of administration and interpretation. The assessment program utilized these established tests and structured interviews. These were administered to sixty individuals, equally divided by race into blacks and whites, of which all but four were men. Five hypotheses are investigated. Found that racial differences for entrepreneurs were not evident, and that (compared to men in general) entrepreneurs score higher on need for achievement, independence, and effectiveness of leadership, and are low on scales reflecting need for support. Concludes that the Kuder Occupational Interest Survey, the Gordon Survey of Interpersonal Values and the Edwards Personal Preference Schedule successfully differentiated entrepreneurs from others, could therefore serve as objective indicators of entrepreneurship, and should be tested in further research studies. (TNM)
Article
The new theory of motivation by Atkinson and Birch (1970), based on conceptual analysis of a change in activity, has been programmed to allow computer simulation of effects of differences in motivation on the stream of operant behavior. Simulation of conditions that exist when people who differ in strength of achievement motive write imaginative stories in response to a sequence of pictures shows that construct validity does not require internal consistency as traditionally supposed. The theoretically deduced differences in total time spent imagining achieving (instead of something else) can postdict input differences in motive strength (i.e., construct validity) even when there is little or no internal consistency reliability as indicated by Cronbach's (1951) alpha computed from theoretically deduced time spent imagining achievement in response to particular pictures. This general point has already been amply documented in 25 years of productive empirical research using TATn Achievement. Now a definitive theoretical refutation of the repeated psychometric criticism of the method is provided. Those who have been moved to dispel fantasies about fantasy-based measures of achievement motivation (Entwistle, 1972) are invited, instead, to examine the shallow theoretical foudation of our traditional myths of measurement.
Article
After briefly reviewing McClelland's original study demonstrating the association between need Achievement imagery scores in schoolbooks and rates of economic growth in different countries, the present study attempted to examine this same relationship using more comparable measures of national product and examining growth over a series of time periods between 1950 and 1977. The results failed to evidence any association between national need for Achievement level and rate of economic growth. The reasons for this failure are briefly discussed and the meaning of ‘national’ motivations is reconsidered.
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Seventy-one entrepreneurs and 62 non-entrepreneurs were given tests of Locus of Control and Risk-taking Propensity, as well as nAch. Significant differences were found and led to a clarification of the concept of entrepreneurship.
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This article examines the prevalence of five psychological attributes in a sample of established entrepreneurs. These attributes are need for achievement, locus of control, risk-taking propensity, tolerance of ambiguity, and Type A behavior. These characteristics are widely regarded as hallmarks of the entrepreneurial personality.The focus of the study is twofold: 1) Do these attributes distinguish entrepreneurs (founders) from small business managers (nonfounders)? 2) Does the presence of these “entrepreneurial” attributes relate to the financial performance of the firm?Survey questionnaires were completed by 239 members of the Smaller Business Association of New England. Founders in this sample score significantly higher than nonfounders for three of the five dimensions: need for achievement, risk-taking propensity, and tolerance of ambiguity. Both groups manifest an internal locus of control: that is, they share a perception that they can influence events in their lives and are thereby free from external forces such as destiny or luck. In terms of Type A behavior, founders and nonfounders alike score 60% above the midpoint on the Type A scale. Such Type A persons tend to be competitive, restless strivers who constantly struggle against the limitations of time.The relationships between psychological attributes and financial performance are few, but suggestive. Among founders, internal locus of control relates to a low liquidity ratio. Among non- founders, high tolerance of ambiguity associates with high return on assets (ROA), and high need for achievement associates with a high liquidity ratio. A test for curvilinearity reveals a “threshold effect” : in three instances, a psychological attribute associates with corporate performance only to a certain point. Beyond this optimal level, the psychological pattern appears to become dysfunctional and financial returns falter. In the founders, for example, moderate risk-taking is associated with increased ROA. However, the ROA of these firms decreases when risk-taking becomes excessive. In similar fashion, founders may see their firms' ROA flourish if this attribute is present to a moderate extent. When too pronounced, the profitability of the firm may decline. The same pattern exists between tolerance of ambiguity and growth rate in the nonfounder group. Excessive ambiguity tolerance may lead to a lack of response mechanisms for dealing with environmental change. In assessing the leadership of established ventures, it might be prudent for bankers, investors, and entrepreneurs themselves to pay heed to the mix of these characteristics
Article
Examines the motivation for achievement as a psychological factor that shapes economic development. Refuting arguments based on race, climate, or population growth, the book instead argues for cultural customs and motivations - especially the motivation for achievement - as the major catalysts of economic growth. Considering the Protestant Reformation, the rise of capitalism, parents' influences on sons, and folklore and children's stories as shaping cultural motivations for achievement, the book hypothesizes that a high level of achievement motivation precedes economic growth. This is supported through qualitative analysis of the achievement motive, as well as of other psychological factors - including entrepreneurial behavior and characteristics, and available sources of achievement in past and present highly achieving societies. It is the achievement motive - and not merely the profit motive or the desire for material gain - that has advanced societies economically. Consequently, individuals are not merely products of their environment, as many social scientists have asserted, but also creators of the environment, as they manipulate it in various ways in the search for achievement. Finally, a plan is hypothesized to accelerate economic growth in developing countries, by encouraging and supplementing their achievement motives through mobilizing the greater achievement resources of developed countries. The conclusion is not just that motivations shape economic progress, but that current influences on future people's motivations and values will determine economic growth in the long run. Thus, it is most beneficial for a society to concentrate its resources on creating an environment conducive to entrepreneurship and a strong ideological base for achievement. (CJC)
Article
• After 1, 4, or 6 hours of food deprivation 81 Ss wrote out brief stories about 7 pictures. Two judges analysed the stories for 23 characteristics related to the hunger drive, agreeing in a large percentage of cases. With increase in hunger, "there was no overall increase in the percentage of Ss showing food imagery or food themas, but there was a decided increase in the percentage showing food deprivation themas, characters expressing a need for food, and activity successful in overcoming deprivation, but not always instrumental in getting food. On the other hand, as hunger increased, there was a decided decrease in the amount of goal activity (eating) and in friendly press, favorable to eating." A composite need food score differentiated reliably the 3 deprivation groups. "No outstanding difference in sensitivity to reflecting hunger was discovered for the various pictures used provided the picture was enough related to hunger to produce a sufficient number of food-related responses to show a differential… . It is suggested… that the amount of need deprivation and of instrumental activity present in stories is a better index of the strength of a need than is the amount of goal activity." (see 22: 4252). (PsycINFO Database Record (c) 2012 APA, all rights reserved) • After 1, 4, or 6 hours of food deprivation 81 Ss wrote out brief stories about 7 pictures. Two judges analysed the stories for 23 characteristics related to the hunger drive, agreeing in a large percentage of cases. With increase in hunger, "there was no overall increase in the percentage of Ss showing food imagery or food themas, but there was a decided increase in the percentage showing food deprivation themas, characters expressing a need for food, and activity successful in overcoming deprivation, but not always instrumental in getting food. On the other hand, as hunger increased, there was a decided decrease in the amount of goal activity (eating) and in friendly press, favorable to eating." A composite need food score differentiated reliably the 3 deprivation groups. "No outstanding difference in sensitivity to reflecting hunger was discovered for the various pictures used provided the picture was enough related to hunger to produce a sufficient number of food-related responses to show a differential… . It is suggested… that the amount of need deprivation and of instrumental activity present in stories is a better index of the strength of a need than is the amount of goal activity." (see 22: 4252). (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Scoring Guide for the Miner Sentence Completion Scale - form T
  • J B Miner
Motives in Fantasy, Action and Society
  • J.W. (Ed.) Atkinson