Do-it-yourself home improvement (DIY) is considered a defining characteristic of ‘Kiwi’
identity and the New Zealand way-of-life, with a 2009 home improvement advertisement
boasting that DIY is “in our DNA”. Since at least the 1950s, the national enthusiasm for DIY
has spawned a major and multifarious home improvement industry which includes DIY
television shows, home improvement manuals and magazines, ‘how-to’ websites and
hardware megastores, with DIY retail sales alone estimated at NZ$1 billion per year. Yet
despite the obvious cultural and economic significance of DIY in New Zealand, the home
improvement practices of New Zealand homeowners are not well-researched or understood.
To address the research gap, this thesis presents a naturalistic and exploratory study of the
DIY practices of 27 Christchurch homeowners. To support the study, a synthesis of the
international academic DIY literature is presented along with a brief history of DIY in New
Zealand. DIY activity emerges in the study as a complex and multifaceted phenomenon
involving property owners conceptualising, planning and executing a range of practical
‘projects’ associated with the production, maintenance and consumption of ‘home’. The
deployment of a range of social science theories helps to demonstrate that the outcome of
peoples’ home improvement activities is the ‘DIYed home’ – a socially and physically
constructed place – ‘personalised’, ‘adapted’ and to be ‘enjoyed’.
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