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Toward a Theory of Organizational Creativity

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Abstract

A theoretical framework for understanding creativity in a complex social setting, such as an organization, is developed. Organizational creativity is defined as the creation of a valuable, useful new product, service, idea, procedure, or process by individuals working together in a complex social system. The starting point for the theoretical development is provided by the interactionist model of creative behavior developed by Woodman and Schoenfeldt (1989). This model and supporting literature on creative behavior and organizational innovation are used to develop an interactional framework for organizational creativity. The theoretical framework is summarized by 3 propositions that can effectively guide the development of testable hypotheses.
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... Estudos referentes ao impacto da liderança no desempenho criativo de grupos voltados para a resolução de problemas complexos destacam a importância de estilos de liderança que promovam a confiança, a autonomia e o engajamento entre os membros da equipe (Jiang & Chen, 2018) e aqueles referentes ao papel de incentivos financeiros na inovação colaborativa (Liu et al., 2021) A publicação apresenta teorias fundamentais para auxiliar a se compreender o modo como ocorrem a criatividade e a inovação, incluindo a Teoria Componencial (Amabile, 1996(Amabile, , 2011, a perspectiva interacionista (Woodman et al., 1993), o Modelo de Ação Criativa Individual (Ford, 1996) e a Teoria da Ambidestria (Bledow et al., 2009). A Teoria Componencial postula que o ambiente de trabalho influencia a criatividade por meio de três componentes essenciais à inovação organizacional: expertise, habilidades de pensamento criativo e motivação intrínseca, sendo a motivação um mecanismo psicológico essencial que conecta o ambiente organizacional à expressão criativa (Amabile, 1996(Amabile, , 2011. ...
... A perspectiva interacionista propõe que a criatividade surge da interação entre o indivíduo e seu contexto de trabalho que acontece em múltiplos níveis organizacionais (Woodman et al., 1993). Conceitos centrais presentes no estudo são demarcados como "criatividade como capacidade" e "criatividade como processo". ...
... No primeiro caso, a criatividade é reconhecida como a habilidade de gerar ideias novas e valiosas; no segundo, ela se mostra como um processo contínuo de ações e interações que culminam no desenvolvimento de ideias finais. A perspectiva multinível do estudo explora a criatividade em cinco níveis: individual, grupal, organizacional, interorganizacional (entre duas organizações) e em nível de rede, no qual diferentes atores colaboram entre si de maneira criativa (Woodman, 1993;Lubart, 2001). O trabalho sugere que a criatividade em rede se caracteriza pela abertura e fluidez, de modo a permitir a integração de novos atores no processo criativo e facilitar o compartilhamento e aprimoramento coletivo de ideias. ...
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Este estudo apresenta uma síntese teórica sobre criatividade aberta, com foco nas interações entre colaboração e inovação organizacional. A pesquisa adota uma abordagem crítica, analisando 19 artigos que compõem a leitura obrigatória da disciplina de Criatividade Aberta, ministrada em um programa de doutorado em Administração de uma universidade pública brasileira, avaliada com conceito 5 pelo MEC. A investigação examina os principais conceitos, abordagens teóricas e implicações da criatividade aberta para a gestão organizacional, destacando como práticas colaborativas e fluxos de conhecimento interorganizacionais impulsionam a inovação. Com base em uma revisão sistemática da literatura, o estudo propõe um modelo conceitual que evidencia a criatividade aberta como estratégia de inovação, potencializando a competitividade organizacional por meio da cocriação e do compartilhamento de saberes entre múltiplos stakeholders. A pesquisa contribui para o avanço da literatura ao consolidar um panorama crítico sobre o papel da criatividade aberta na transformação de processos inovadores, sugerindo caminhos para sua aplicação em diferentes contextos organizacionais.
... this study focuses on employees and workers at the operation level in the manufacturing industry where they operate the consumption of natural resources in the production process. eBV theory answers the challenges of future business models that are oriented towards global sustainability, where igc is one of the central factors in creating business values, people values, and environmental values (naparin, 2024a). in building a model with igc as the center, the theory of organizational creativity provides a comprehensive framework, where creativity and innovation behavior in an organization is influenced by the characteristics of individuals or groups of individuals, organizational characteristics, the behavior of individuals, and supportive organizational situations (Woodman et al., 1993). Furthermore, Quoquab and Mohammad (2017), sustainable consumption includes behavioral, attitudinal and cognitive aspects. ...
... the existence of a moderating role of innovative work environment (iWe) on the influence of PeB on igc, and the direct influence of iWe on igc are based on the theory of organizational creativity, where in the interactionist perspective, the creative and innovative behavior of individuals or groups of individuals in an organization depends on a number of social influences and the work environment contextually (Woodman et al., 1993). this is also supported by situational strength theory (sst), where an individual's potential behavioral desire in an organization depends on the strength or weakness of explicit or implicit cues conveyed by the work environment to engage in or refrain from certain actions (Meyer et al., 2010). ...
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Although the contribution of the manufacturing industry to gross domestic product is very large, its negative impact on the environment has not been resolved until now. To answer this challenge, the behavior of employees and workers in consuming natural resources in the production process must provide innovative solutions to environmental issues, called innovative green consumption (IGC). This study answers what variables influence the IGC and how the interactions between these variables occur. This aimed to analyze the influence of the theory of planned behavior framework (TPBF) and perceived moral obligation (PMO) on green intention (GI) and pro-environmental behavior (PEB), the influence of PEB on IGC, and the moderating and direct influence of an innovative work environment (IWE) on IGC. This was a quantitative method. The research model was tested on 214 employees and workers at the operational level of a manufacturing company. The results of this study found that TPBF and PMO had a significant influence on GI and PEB. PEB and IWE had a significant influence on IGC, and IWE had significantly moderated the influence of PEB on IGC. This study has strong implications for researchers, academics, government, policy makers, and manufacturing professionals in opening a new paradigm in innovative consumption patterns based on sustainability, improving carbon footprint performance, and achieving sustainable development goals. The originality of this study is that it reconstructs IGC as a new paradigm in the manufacturing industry and provides a new understanding of IGC antecedents based on individual moral, intentions, and behavior perspectives.
... People with high openness are more creative but exhibit less agreeableness (Silvia et al., 2012;Karwowski et al., 2013;Karwowski and Lebuda, 2016). In conclusion, personality traits are an essential factor for creativity (Woodman et al., 1993). ...
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Creativity is a complex phenomenon, and personality traits interact in nuanced ways to influence creative thinking. A well-balanced personality, where openness, conscientiousness, and a willingness to take risks are balanced, can optimize creativity. This quantitative study was completed through correlational research design. Survey was administered with the help of questionnaire as a method of data collection. Convenient sampling technique was employed to select 100 (male=50, female=50) college students as the sample of the study. Results suggest that extroversion, agreeableness, conscientiousness, openness to experience are the significant positive predictors of creativity. In addition, neuroticism is a significant negative predictor of creativity. Findings of the study reveal that male students have the greater level of extroversion, conscientiousness, openness to experience and creativity as compared to female college students. Moreover, female students were found with higher level of agreeableness, and neuroticism than male. It is necessary to expand the sample range for future research. The relationship among personality traits and creativity among college students can be deeply explored through qualitative in-depth interviews.
... In an increasingly complex and dynamic business landscape, fostering innovation is crucial for sustained organizational performance (Teece & Leih, 2016). Employees' human capital and work behavior are essential drivers of innovation (Amankwaa et al., 2022), prompting scholars to explore the factors influencing innovative work behavior (Scott & Bruce, 1994;Woodman et al., 1993). Innovative work behavior (IWB) enables employees to adapt, generate novel ideas, and implement creative solutions within their roles (Farr & Ford, 1990;Scott & Bruce, 1994). ...
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In today’s rapidly evolving business environment, organizations must foster innovation to maintain competitiveness and sustainability. Employee innovative work behavior plays a crucial role in driving organizational success, yet the factors that influence it remain underexplored. This study examines the impact of green talent management on innovative work behavior, with transformational leadership as a mediating factor. This study adopts a quantitative research approach, using a descriptive and causal research design to collect data from 217 employees in banking sector in Nepal, through a structured questionnaire. The findings indicate that green soft talent management enhances transformational leadership, which in turn fosters innovative work behavior, highlighting the critical role of leadership in promoting innovation. However, green hard talent management does not directly influence transformational leadership or innovative work behavior, and green soft talent management alone does not sufficiently drive innovation without leadership support. Transformational leadership fully mediates the relationship between green soft talent management and innovative work behavior, emphasizing its importance in translating sustainability-driven human resource management practices into employee innovation. This study contributes to social exchange theory, social identity theory, and transformational leadership theory by demonstrating how leadership strengthens the impact of sustainability-focused human resource management on innovation. The findings highlight the importance of transformational leadership in fostering an innovative workforce and ensuring long-term organizational sustainability.
... To guarantee that their items are truly unique, businesses need to have procedures, systems, and frameworks that allow for timely and eff ective project completion. Because innovation aptitude entails the successful application of original ideas, it is crucial for fi rms to achieve long-term success (Woodman, 1993). Consequently, innovation -an intricate process that entails developing new products or services and requires a degree of disorder, improvisation, and internal competition -fundamentally depends on creativity. ...
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The purpose of this study is to investigate how small and medium-sized medical (SMM) businesses might improve their performance and long-term viability by utilizing innovation, improvisation, and creativity. The research employed a purposive sample of 403 managers and owners of small- and medium-sized health clinics, medical equipment suppliers, and diagnostic laboratories across the country, using a quantitative approach. The data were analyzed using structural equation modeling with a multi-group analysis. The results indicate that spirituality significantly and positively moderates the relationships between creativity, improvisation, business performance, and innovation capability. Furthermore, creativity has a positive influence on business performance, improvisation, and innovation. Improvisational skills are shown to greatly affect both innovation capacity and business performance. Additionally, innovation competence in SMM businesses positively influences business performance, which in turn enhances sustainability. Since the data were gathered only in Indonesia, future studies are encouraged to replicate this research in other countries to validate the proposed theoretical model. These insights provide a fresh understanding of the connections between spirituality, creativity, improvisation, innovation, business performance, and sustainability, enriching existing literature and offering a foundation for future research on SMM enterprises.
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Purpose While the literature on artificial intelligence (AI) capability is expanding, gaps remain in understanding how this capability is internally developed in technology-based startups (TBS) across different life cycle phases. This study, grounded in the resource orchestration theory (ROT), investigates the pathway through which TBS use organizational creativity to build AI capability and achieve performance. Design/methodology/approach A conceptual framework based on ROT emphasizes the role of organizational creativity in the structuring and bundling processes. Data were collected through a survey of 166 managers and employees of TBS operating in Brazil and international markets, using multiple linear regressions and the Sobel test for analysis. The study validated the AI capability scale in the TBS context. Findings AI capability fully mediates the relationship between organizational creativity and performance, confirming that organizational creativity is a critical resource for AI capability development. These findings advance ROT by deepening the understanding of how AI capability is developed in TBS. The study offers a dynamic, process-based view of performance trajectories in TBS, demonstrating that the synchrony between creativity and AI capability creates a cyclical process, maximizing company performance. Originality/value This research identifies an alternative pathway for TBS to develop AI capability and achieve performance, highlighting the synchronization and co-evolution of resources and capabilities. It provides novel insights into AI capability’s mediating role and expands understanding of resource management in TBS across life cycle phases.
Book
Il tema dell'alterità è diventato negli ultimi anni centrale nel dibattito pubblico e privato: organizzazioni complesse, imprese, agende politiche dei governi e finanche gli Obiettivi di Sviluppo Sostenibile delle Nazioni Unite, in vario modo alludono alla diversity o al binomio diversity & inclusion, ad essa sovente collegato, sottolineando l'importanza di creare ambienti rispettosi e inclusivi. Il libro guarda al fenomeno, di grande attualità, della diversità come da un prisma che ne illumina due principali facce: una costruttiva, o legata al suo potenziale di innovazione; l’altra distruttiva, o connessa al suo potenziale di conflitto; e preferisce usare il termine 'alterità', a sottolineare che ogni individuo è unicum et ineffabile, e perciò stesso alter rispetto ad ogni altro. L’alterità è osservata, quindi, nel mondo delle organizzazioni, cui è connaturata e, in particolare, del workplace, e qui collegata, da un lato, alla creatività e innovazione e, dall’altro, al conflitto. L’analisi è, pertanto, condotta, anche attraverso una rassegna della letteratura, a livello micro-organizzativo, pur avendo risvolti più ampi e generali, che inquadrano le tematiche trattate in una cornice interdisciplinare: evidenti, infatti, sono i rimandi alle scienze psico-sociologiche, ma soprattutto a quelle aziendalistiche e manageriali. Il lavoro ha, così, un’imprescindibile anima organizzativa, ma anche una manageriale: non solo per il mondo del business, ma anche per quello pubblico e del terzo settore, diviene fondamentale governare tutta la diversità presente; a ciò si rivelano indispensabili alcune doti peculiari del leader, un leader viepiù inclusivo e partecipativo. Il risultato è una monografia dal respiro teorico, ma anche dal taglio pragmatico, che ambisce ad offrire riflessioni e soluzioni al problema, altamente complesso, del governo e della capitalizzazione della diversità, e, per queste ragioni, si rivolge a manager e dirigenti, esperti e pratictioners organizzativi, oltre che naturalmente agli studenti e studiosi della tematica, nelle sue più ampie declinazioni. Per chi invece per la prima volta si addentrasse nei meandri dell’alterità, questo libro è un po' un viaggio che conduce, ad un certo punto, il lettore ad una sorta di bivio, da cui si biforcano la via della creatività e innovazione, e la via del conflitto. Ciò che rileva è, ancora una volta, l’abilità del management e della leadership per un governo efficace, efficiente ed equo dell’ineliminabile alterità
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Przedmiotem artykułu są przekonania kadry zarządzającej i pracowników na temat potrzeby wprowadzania zmian i innowacji w firmie, roli i zaangażowania pracowników w te procesy oraz praktyk kadry menedżerskiej na rzecz wspierania innowacyjności pracowników. Studium przypadku objęło osiem firm przemysłowych wprowadzających nowe rozwiązania (motoryzacja i przemysł chemiczny). Jako metodę zastosowano sfokusowane wywiady grupowe z udziałem pracowników reprezentujących różnorodne działy zadaniowe w swoich organizacjach oraz indywidualne wywiady pogłębione z kierownictwem, łącznie w badaniu wzięło udział 40 osób. Opisano dwie ścieżki rozumienia innowacji: szerokie i wąskie, oraz towarzyszące im praktyki na rzecz wspierania innowacyjności: wykluczającą i inkluzywną. Przedstawione wnioski pozwolą menedżerom zrozumieć konsekwencje stosowania różnych praktyk na rzecz wspierania innowacyjności pracowników i oswajania ich ze zmianą. Badanie niesie ze sobą również liczne implikacje naukowe. Wyniki otwierają dyskusję na temat wyzwań związanych z wprowadzaniem nowych rozwiązań do przemysłu w kontekście zarządzania kadrami i lepszego wykorzystania ich potencjału.
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This qualitative research addresses the psychological study of the confluence between aesthetic experience and creative process in cultural entrepreneurs, taking into account that research in Psychology of Aesthetics and Psychology of Creativity is necessary to achieve a better understanding of innovation in creative industries. We conducted a qualitative study on the role of aesthetic experience in the creative process, through in-depth, semi-structured interviews with 12 expert cultural entrepreneurs from the Colombian Caribbean. As a result of a thematic analysis, we found that aesthetic experience is a relevant guide in the creativity of cultural entrepreneurs, usually represented in receptivity to aesthetic sensations that emerge during the creative process. Also, in the midst of the creative process, the entrepreneurs try to maintain a balance between individual and collective needs.
Chapter
Although there are many ways to define creativity, creative behavior usually involves a product or response both novel and appropriate to the task at hand. Creative ideas and discoveries often provide new information and perspectives that were not apparent in the past. In contrast, the concept of memory is typically associated with ideas that are not novel or original. Indeed, the act of remembering is an attempt to recreate events and experiences that have occurred in the past. From this perspective, memory and creativity appear to involve very different kinds of activities.
Article
This study analyzes relationships between innovation in R&D units and both structural characteristics and organizational climate.
Chapter
Creativity seems to be one of those concepts understood by everyone in the world except behavioral scientists. Although some segments of the public might hypothesize other reasons for this state of affairs, we believe the reason for this seeming paradox is as simple as the difference between the terms concept and construct. As a concept used by laypersons, creativity carries meaning in everyday speech that, although somewhat imprecise, is nevertheless widely shared; any surplus meaning is relatively unimportant; and operationalization for measurement purposes is a nonissue. As a scientific construct, however, creativity is held to a higher (or, at least, different) standard, and the construct validity issues surrounding the term can be frustrating in the extreme for researchers interested in investigating the phenomena of creative behavior and creative persons.
Chapter
Creativity consists of at least four components: (1) the creative process, (2) the creative product, (3) the creative person, and (4) the creative situation (MacKinnon, 1970; Mooney, 1963). It has been studied from so many frequently incompatible theoretical perspectives, each with its own assumptions, methodologies, biases, and even meta-theoretical view, that coverage of all in a single chapter is not possible. This chapter concentrates on the divergent thinking approach to the study of the creative process—an approach that has the most explicitly developed theoretical base, underlies most creativity tests, and has generated the most empirical research. Along the way, information on some other components and theoretical approaches will be presented. Most other approaches are covered in detail in other chapters in this handbook, and general presentations of creativity theories are in Albert (1983), Bloomberg (1973), Busse and Mansfield (1980), and Vernon (1970).
Chapter
In this first section, an overview of the remaining seven divisions of the chapter is presented. The second section affords a brief description of categories of instrumentation to provide the reader with a foundation within which the psychometric issues in the assessment of creativity can be viewed. In the third section, psychometric concerns pertaining to construct validity, content validity, and criterion-related validity are addressed. Subsequent to an abbreviated review of the meaning of reliability, concerns regarding optimal approaches to the estimation of reliability of creativity measures are considered in the fourth section. The impact upon reliability and validity of scoring procedures is examined in the fifth section with particular emphasis on the presence of fluency as a confounding factor in the interpretation of scores of measures of divergent thinking. The sixth section provides a survey of a number of the difficulties encountered in establishing normative data for the understanding of scores on measures of creativity. A cursory exploration of a few selected issues in the administration of tests of creativity follows in the seventh section, and the eighth section contributes a concluding statement.
Chapter
Because creativity has to do with the production of new ideas, one might think that its study rightly falls within the domain of cognitive psychology. Of course, creativity involves cognition, but it involves a type of cognition that seems only to occur within a matrix of associated motivational, attitudinal, and personalogical traits. Thus, to understand creativity, the person as a whole must be considered. Because of this, theories about the creative process have traditionally been personality theories rather than purely cognitive theories. In 1949, Guilford (1950) pointed out that we did not know enough about creativity. We can never know too much about the creative personality, but we certainly know more than I could hope to cover in this chapter. For more information, the reader may consult the reviews of the literature by Dellas and Gaier (1970), Wallach (1970), Stein (1974), Taylor and Getzels (1975), and Barron and Harrington (1981).
Article
The characteristics associated with the creative individual and the identification of these characteristics have been explored in a companion paper in this Journal. 1 Once this important task has been accomplished, the equally significant administrative question of the optimum utilization of this creative talent arises. The effective utilization of creative abilities within a goal seeking organization is conditioned by many variables including: top management's attitudinal posture regarding the value of creativeness and innovation; the organizational slack present in the resource inputs,2 and, certainly, the organizational climate created by the organization's design, control system, and reward system. Given the characteristics of the creative individual and given the recruitment of persons with creative abilities, this paper explores the issue of the organizational climate most conducive to the generation and maintenance of constructive creative responses oriented toward the organization's goals. We will first explore the question of what is the administrative hierarchy attempting to accomplish when it establishes a given organizational design. Within this framework, the organizational design of traditional administrative theory will be superimposed upon our. model of the creative individual as developed previously. Given the basic incongruities of the "fit," the question of the possible variation of organizational structures to fit variable purposes arises. Finally, implications for possible organizational designs needed to utilize creative talent effectively will be explored. THE MEANING OF ORGANIZATION