... Prior studies of impression management on SNS found that people frequently engage in impression management (or selfpresentation) behaviors on SNS (e.g., Krämer & Winter, 2008;Siibak, 2009). Many aspects of impression management on an SNS have been examined, which include, but are not limited to, the relationship between personality traits (e.g., Big Five Factors) and different impression management tactics (e.g., Jung, Youn, & McClung, 2007;Krämer & Winter, 2008;Lee, Ahn, & Kim, 2014;Marshall, Lefringhausen, & Ferenczi, 2015;Rosenberg & Egbert, 2011;Seidman, 2013), relationships between psychological factors (e.g., self-esteem, narcissism, third person perception, and life satisfaction) and impression management (e.g., Carpenter, 2012;Kapidzic, 2013;Krämer & Winter, 2008;Ong et al., 2011;Tal- Or & Drukman, 2010;Wang, 2013), gender differences (e.g., Fox & Rooney, 2015;Siibak, 2009), cultural differences in impression management (e.g., Chen & Marcus, 2012;Rui & Stefanone, 2013), and consequences of different impression management strategies (e.g., Kim & Lee, 2011;Strano, 2008;Toma, 2013). ...