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Belief, attitude, intention and behaviour: An introduction to theory and research

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... Exogenous shocks such as a disaster or a crisis (especially when it is health related) can change the way individual beliefs and perceptions are established (Fishbein and Ajzen, 1976;Attema et al., 2018). Consequently, exogenous shocks may lead to the development of both prosocial beliefs and perceptions (i.e., strengthen social ties) or anti-social beliefs and perceptions (i.e., increase suspicions and divisions within society), which in turn influence individual behaviors and attitudes towards the crisis or disaster (Fishbein and Ajzen, 1976). ...
... Exogenous shocks such as a disaster or a crisis (especially when it is health related) can change the way individual beliefs and perceptions are established (Fishbein and Ajzen, 1976;Attema et al., 2018). Consequently, exogenous shocks may lead to the development of both prosocial beliefs and perceptions (i.e., strengthen social ties) or anti-social beliefs and perceptions (i.e., increase suspicions and divisions within society), which in turn influence individual behaviors and attitudes towards the crisis or disaster (Fishbein and Ajzen, 1976). The findings of Fishbein and Ajzen (1976) and Attema et al. (2018) indicate that an individual's beliefs and perceptions are crucial to explaining their behaviors and attitudes towards the COVID-19 pandemic. ...
... Consequently, exogenous shocks may lead to the development of both prosocial beliefs and perceptions (i.e., strengthen social ties) or anti-social beliefs and perceptions (i.e., increase suspicions and divisions within society), which in turn influence individual behaviors and attitudes towards the crisis or disaster (Fishbein and Ajzen, 1976). The findings of Fishbein and Ajzen (1976) and Attema et al. (2018) indicate that an individual's beliefs and perceptions are crucial to explaining their behaviors and attitudes towards the COVID-19 pandemic. ...
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The main objective of this study is to identify the role of the need for cognition (NFC) and political ideology in shaping perceptions of the severity of the COVID-19 pandemic using survey data collected from 1,223 individuals in the United States. Our results suggest that participants with a high NFC are more likely to perceive COVID-19 as a crisis than respondents with a low NFC. Moreover, empirical results indicate that conservatism is related to perceiving the COVID-19 pandemic as less severe. Specifically, individuals on the 'right' of the political spectrum (i.e., conservative) were less likely to perceive the COVID-19 pandemic as a crisis than individuals on the 'left' of the political spectrum (i.e., liberal). Overall, study findings show the psychological and political roots of individual differences in perceptions of the severity of the pandemic.
... The theoretical background is formed in conformity with the theory of planned behavior (TPB) model (Ajzen, 1991). TPB describes the human intention and attitude, and its ability to predict human behavior, subjective norms, perceived behavioral control; and at the same time theories have suggested that intention will eventually be led to actual behavior; more than attitude, and is the nearest analytic precursor of actual behavioral performance (Ajzen, 1991;Fishbein & Ajzen, 1977;Gollwitzer, 1993). The attitude toward human behavior is a fundamental factor that controls behavior. ...
... Consumers' attitude toward the willingness to use green products means positive or negative assessment of these products, that are environmentally friendly (Chen & Chai, 2010;Ogiemwonyi & Harun, 2021). Environmental attitude can be used to shape human behavior and could play a mediating role Ogiemwonyi, Harun, Alam, and Othman (2020) in the context of green marketing studies when the intention of consumers is the gauge (Ajzen, 2015;Fishbein & Ajzen, 1977). Individuals with positive and equitable environmental attitudes have the potency on the willingness to use green products. ...
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Environmental ethics and moral obligation are action plan that helps to preserve the environment and has influenced consumption style. The utilization of green products and consumption has helped minimize environmental and health threats, which is considered to sustain the environment. In this study, we examine consumer environmental ethics, environmental attitude, social influence, and moral obligation through the mediation of the willingness to use green products toward green behavior. Using a questionnaire survey method to capture 250 consumers in Abuja, Nigeria and SmartPLS3.0 to assess the model validity. The outcomes of our study show that consumer environmental ethics, environmental attitude, and moral obligation positively influence willingness to use green products, which also influence green behavior. The mediating effect was established and willingness to use green products simultaneously mediates the relationships between consumer environmental ethics, environmental attitude, moral obligation and green behavior. Further, social influence does not predict willingness to use green products, and the mediating link between social influence and green behavior was not supported. The study provides implications based on the empirical findings for theoretical and managerial insight as well as for future research.
... Davis extracted the Perceived Usefulness (PU) from the construction use of Perceived Use-performance in the Schultz and Slevin [65] expectation theory model, and derives a Perceived Ease of Use (PEOU) from the structure of the self-efficacy theory of Bandura [66]. The development of the technology acceptance model (TAM) which is based on the TRA and TPB, and can been seen in Figures 1-3 [63,64,67]. At present, the research on technology adoption behavior mainly uses the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Theory (TAM) and so on. ...
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This study focuses on better development of green buildings. The key to the sustainable development of the construction industry is to popularize and promote the spread of green building technologies (GBTS) in the construction market. This study integrates the technology acceptance model (TAM) and the innovation diffusion theory (IDT) to analyze and construct the theoretical model of developers’ GBTS adoption behavior from three dimensions, including the individual factor, product factor and interface factor. This paper discusses the mechanism of GBTS adoption and diffusion in the construction market. The data are collected by questionnaire, and the structural equation model (SEM) is used for empirical analysis. The results show that the developers’ perceived usefulness (PU) and perceived ease of use (PEOU) of GBTS, developers’ innovativeness and sense of community at the individual level, competitive advantage at the product level, as well as government structural guarantees and relevant stakeholders at the interface level have a significant positive impact on the adoption of GBTS by developers. It is proved that the model can explain the basic path of GBTS adoption by developers, and suggestions to promote the adoption and diffusion of GBTS in China are put forward.
... The other researchers using this model include [7]- [13]. TAM was previously developed by [14] based TRA developed by [15]. In his theory, Davis explains that there are two important antecedents to explain the behavioral intensity using technology, namely the perceived usefulness and the perceived ease of use. ...
... According to the EVT, whether a player demands an agent's support first depends on the outcomes he expects and the values he ascribes to those expected outcomes (Atkinson, 1964). The EVT assumes that individual experiences lead to the acquisition of different beliefs about various actions and objects (Fishbein and Ajzen, 1975), such as the necessity to hire an agent. Thus, direct experiences may form these beliefs or they can be formed indirectly by accepting information from other people, or they may be self-generated (Doll and Ajzen, 2008;Kempen et al., 2016). ...
... To understand consumer behaviour, the Theory of Planned behaviour (TPB) is most often used as a theoretical base. In this theory, Fishbein and Ajzen (1975) propose that individuals control their socially relevant behaviours, and one driver of this behaviour is their intention to engage in it. ...
... Attitude is known as a feature of knowledge or beliefs that affect the intention of a person to take a specific action (Ajzen 1985(Ajzen , 1991. Research dating from the 1970s investigated the role of attitude in the buying intention (Fishbein and Ajzen, 1975). It is a complex concept described by two factors: the use of the Internet as a shopping venue (Jahng, Jain, and Ramamurthy, 2001) and to the degree that consumers think shopping on a given website is attractive. ...
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The purpose of this research was to examine the factors that affect the consumer’s intention to purchase furniture via online store in Greater Jakarta. Some of the factors that considered by this research as a baseline on this journal were the consumer perceptions, perceived risk and perceived benefits. In addition, this research adding another relationship between consumer’s attitude and intention to make a purchase online. An Internet-administered survey method use to Greater Jakarta citizen. Results of this research have shown that online shopping is begin to be considered successfully provide a substantial benefit to the consumer, even though the risk factor proportion still exist. The findings also show that the increased attitudes of Greater Jakarta consumers towards online furniture shopping have been significantly affected by consumer perception and benefit.
Chapter
Dieses Kapitel widmet sich einer zentralen Marketingstrategie auf Sprachassistenten: dem Voice Content Marketing. Nach einigen Überlegungen zu Content Marketing aus Sicht der Werbewirkungsforschung werden Anforderungen an gutes Voice Content aufgezeigt. Es folgen vielfältige Empfehlungen und Anregungen für die Marketingpraxis für Voice Content auf Sprachassistenten.
Article
This study aims to determine the importance of Financial Arrangement, Entity Concept, and Lamikro Application in Micro, Small, and Medium Enterprises (MSMEs) in Bangka Belitung Province. The data analysis technique used in this study is to use Importance Performance Analysis (IPA), which describes the condition of MSMEs in Bangka Belitung Province regarding aspects of financial arrangement, entity concept, and technology the use of the Lamikro application. The results show that MSMEs in Bangka Belitung Islands Province in managing finances still use manuals. Still, some are using applications to consider it not a priority or important in managing finances. Furthermore, the economic entity concept and Lamikro application are still lacking in use, so they are still considered more important and priority in supporting MSMEs' performance in the Province of Bangka Belitung Islands. Keywords: Financial Structuring, Entity Concept (Economic Entity Concept), Lamikro Application
Chapter
In a social context characterised by over-ageing, digitalisation and general virtualisation in the most developed societies, this chapter on the concept of quality of life technologies presents a series of technology resources adapted to the needs of the elderly as a technologically vulnerable age group. Technologies in areas that favour social stimulation, psychological well-being and improved social interaction all play an essential role in changing the traditional gerontological model in favour of a vision of active, healthy ageing with participation in the community, increasingly connected to technological virtualisation processes. Finally, in the chapter we accept that this change necessarily entails encouraging processes of technology acceptance and use by the elderly, impacting on the decisive role of the emotional component in these processes, leading to greater technology acceptance rates as a necessary step for shaping digital identity in old age.
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