Previous studies have shown that trustworthiness judgments from facial appearance approximate general valence evaluation of faces (Oosterhof & Todorov, 2008) and are made after as little as 100 ms exposure to novel faces (Willis & Todorov, 2006). In Experiment 1, using better masking pro-cedures and shorter exposures, we replicate the latter findings. In Experi-ment 2, we systematically manipulate the exposure to faces and show that a sigmoid function almost perfectly describes how judgments change as a function of time exposure. The agreement of these judgments with time-unconstrained judgments is above chance after 33 ms, improves with ad-ditional exposure, and does not improve with exposures longer than 167 ms. In Experiment 3, using a priming paradigm, we show that effects of face trustworthiness are detectable even when the faces are presented below the threshold of objective awareness as measured by a forced choice rec-ognition test of the primes. The findings suggest that people automatically make valence/trustworthiness judgments from facial appearance. Person impressions are often formed rapidly and spontaneously from minimal information (Todorov & Uleman, 2003; Uleman, Blader, & Todorov, 2005). One rich source of such information is facial appearance and there is abundant research about the effects of facial appearance on social outcomes (e.g., Blair, Judd, & Chap-leau, 2004; Eberhardt, Davies, Purdie-Vaughns, & Johnson, 2006; Hamermesh & Biddle, 1994; Hassin & Trope, 2000; Langlois et al., 2000; Montepare & Zebrowitz, 1998; Zebrowitz, 1999). For example, inferences of competence, based solely on fa-cial appearance, predict the outcomes of the U.S. congressional (Todorov, Mandi-sodza, Goren, & Hall, 2005) and gubernatorial elections (Ballew & Todorov, 2007; Hall, Goren, Chaiken, & Todorov, 2009), and inferences of dominance predict mili-tary rank attainment (Mazur, Mazur, & Keating, 1984; Mueller & Mazur, 1996).