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Corporate Performance and Technological Change Through Investors' Eyes

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Abstract

OVERVIEW : A McKinsey & Company study of corporate performance reveals that even the best-run and most widely admired companies have been unable to sustain their market-beating performance over the long term. Eight key insights from this study of more than 2,500 companies are discussed, including that R&D spending does not correlate with shareholder returns in any simple way. R&D leaders should learn from this that while there may be periods when companies and industries display extraordinary performance, these periods always end. R&D management - who are at the very center of creation - must look hard at spending, particularly when others are cutting back. Many of today's industry leaders actually increased their R&D spending during the 1990-91 recession.

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... Eberhart et al. (2004) found that companies, after five years of increasing their R&D, experienced significantly positive operating performance on the one hand; on the other, their shareholders also experienced significantly positive stock returns. Foster (2003) recognised a positive relationship between R&D strategy and business performance. He noted, for example, that increasing investment in R&D during a recession might lead to subsequent strong business performance. ...
... In contrast, some firms established a more aggressive strategy in response to crises. There is much empirical evidence, and many cases showed that the increasing R&D investment shows positive results to performance during recessions (Covin and Slevin, 1989;Dugal and Graham, 1995;Foster, 2003). For example, Samsung Electronics succeeded in expanding its market share in the semiconductor industry, from 6.8% in 2008 to 9.7% in 2011, by focusing on high value products through large-scale R&D investment. ...
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... , Eberhart et al..(2004), Foster(2003), Tubbs(2007) 등이 있는 반면 성과가 없거나 음의 관계가 있다는 연구들은 Drake & Jonash(2006), Jaruzelsk et al.(2005Jaruzelsk et al.( , 2006, Morbey & Reithner(1990) (Hirschey & Weygandt, 1985;Hall, 1993;Kim, 2007), 누적초과 수익률(Bublitz & ettredge, 1989;Chauvin & Hirschey, 1993;Jung et al., 2005), 주가 (Chan et al., 1990;Lev & Sougainnis, 1996;Jung et al., 2005) Probability of significance (both sides) .046 ...
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... 이러한 기술혁신활동의 주요 요인으로는 기술혁신을 위 한 연구개발 투자와 (Solow, 1997), 특허보유가 있다 (Griliches, 1990). 연구개발 투자의 증대는 개발성과를 높여 주어 (Hadjimanolis, 2000;Tubbs, 2007), 경쟁사에 비해 높은 개발성과를 보여 주며 (Foster, 2003), 신제품의 개발성공률을 높여준다 (Freel, 2003). 또 한 연구개발 투자의 증대는 특허성과를 높이고 있으며 (Griliches, 1990), 연구개발투자, 특허성과는 개발성과를 높여준다 (Schoenecker and Swanson, 2002 (Song and Parry, 1997b), 제품의 품질이 우수한 경우 성과가 높았다 (Urban et al., 1986;Lambkin, 1988). ...
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