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Urban space, luxury retailing and the new irishness

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Abstract

Written in 2006, at the end of an era that Fintan O'Toole has aptly characterized as one in which the Irish economy served as ‘the poster child of free-market globalization,’ (O'Toole, F., Ship of Fools: How Stupidity and Corruption Sank the Celtic Tiger, London, Faber & Faber, 2009) this essay seeks to elucidate some of the features of what we might now designate late stage Celtic Tigerism. Its central concern is with an exploration of the affective parameters of boom-era Irishness in a period driven by the national priority of being “business-friendly.” Charting a shift in the discursive repertoire of Irishness from warmth to coolness, and considering the emergence of Ireland's position as an exemplary scene of capitalism in the first half of the twenty-first century's first decade, the piece examine a range of suggestive examples including a music video by an Irish pop group, an Irish-themed financial advice book and the rhetoric of promotion that surrounded the opening of Ireland's largest shopping mall in 2005.

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... The impetus for the new center emerged out of the Celtic Tiger era of the 1990s and early 2000s that was often celebrated, too soon it now seems, as "an economic miracle." Setting arguments about economic transformation aside, Negra (2010) argues that the Celtic Tiger era also ushered in a new set of cultural and personal values that displaced "sentimentality, pathos, nostalgia, volatility and vitality" (p. 839). ...
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