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Knowledge Sharing in Virtual Communities: A conceptual view of the societal culture perspective

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Abstract Purpose: The paper conceptualises relationships of Hofstede’s dimensions of culture and knowledge sharing in virtual communities. Methodology: The research is based on literature study. Literature was searched in different databases including Emerald, IEEE and Google Scholar. Findings: A conceptual model is drawn based on variables and hypotheses that have been argued out from literature. These hypotheses show relationships of Hofstede’s dimensions of culture and knowledge sharing in virtual communities. Limitations: One of the main limitations is that it is only a conceptual study. It cannot be used in organisations unless it is validated. Keywords: Societal culture, knowledge sharing, virtual communities, power distance and uncertainty avoidance, individualism, masculinity and long term orientation.
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