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Communication Research Reports
ISSN: 0882-4096 (Print) 1746-4099 (Online) Journal homepage: http://www.tandfonline.com/loi/rcrr20
Players' perceptions of their coaches' immediacy,
assertiveness, and responsiveness
Kelly A. Rocca , Matthew M. Martin & Mary C. Toale
To cite this article: Kelly A. Rocca , Matthew M. Martin & Mary C. Toale (1998) Players'
perceptions of their coaches' immediacy, assertiveness, and responsiveness, Communication
Research Reports, 15:4, 445-450, DOI: 10.1080/08824099809362144
To link to this article: http://dx.doi.org/10.1080/08824099809362144
Published online: 06 Jun 2009.
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Players' Perceptions of Their Coaches'
Immediacy, Assertiveness, and Responsiveness
Kelly A. Rocca
West Virginia UniversityMatthew M. Martin
West Virginia University
Mary C. Toale
West Virginia University
This study involved players' perceptions of their coaches' nonverbal
immediacy, assertiveness, and responsiveness. Previously in the
classroom
setting,
Thomas, Richmond, and McCroskey (1994) found that in the classroom setting
nonverbal immediacy was positively, moderately correlated to both assertiveness
and responsiveness. College students (N = 192) were asked to fill out a
questionnaire based on a
coach
that they had in high
school.
Players who
perceived
their
coaches
as being nonverbally immediate, also perceived their
coaches
as being
responsive, and to a lesser extent, assertive. Future research directions include
considering the relationships between a coach's nonverbal immediacy with player
motivation and satisfaction.
The area of coaching as a form of teaching and of instructional communication has been
overlooked in the communication literature. Arguably, the concepts that are used to
measure communication of teachers could be used to evaluate the communication of
coaches. Coaches are often seen as teachers in the sense that they help to encourage and
develop affective, cognitive, and behavioral learning of a sport The perceived closeness a
player feels to his or her coach (i.e., immediacy) is one communication variable that may
play an integral role in the player-coach relationship. Specifically, this study involved
players' perceptions of their coaches' immediacy, assertiveness, and responsiveness.
Kelly A. Rocca (M.A., West Virginia University, 1997) and Mary C Toale (M.A., West Virginia
University, 1998) are doctoral students, and Matthew M. Martin (Ph.D., Kent State University, 1992)
is an Assistant Professor in the Department of Communication Studies at West Virginia University,
Morgantown, WV 26506.
COMMUNICATION RESEARCH REPORTS, Volume 15, Number 4, pages 445-450
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Page 446 - Communication Research Reports/Fall 1998
The concept of immediacy dates back to Mehrabian in 1971. "People are drawn toward
persons and things they like, evaluate highly, and prefer; and they avoid or move away
from things they dislike, evaluate negatively, or do not prefer" (Mehrabian, 1971, p.l).
Immediacy relates to approach and avoidance behaviors and can be thought of as the
perceived distance between people (Mehrabian, 1971; Andersen, 1978; 1979).
Immediacy has been researched primarily in the context of the college classroom. In the
classroom, immediacy is positively related to cognitive learning (Gorham, 1988), affective
learning (Kearney, Plax, Smith, & Sorensen, 1988; Kearney, Plax, & Wandt-Wesco, 1985;
Plax, Kearney, McCroskey, & Richmond, 1986), motivation (Christophel, 1990), recall of
information (Kelley & Gorham, 1988), and compliance (Kearney, Plax, Smith, & Sorensen,
1988;
Richmond, 1990). All of these relationships could be meaningful in studying the
player-coach relationship.
Seemingly, an immediate coach would create positive affect between him/herself and
the players. An immediate coach could get her or his players to like him or herself as well
as the sport Sometimes athletes quit playing sports because they did not like the coach.
Other times, athletes may increase their participation because they like their coach. Greater
affect could lead to greater cognitive learning of the sport and all of its complexities,
possibly leading to greater recall of information and greater performance by the players.
This is crucial in a game situation where the player is under a great deal of stress and must
try to remember what was learned from the coach during practice. The player must be
paying attention to the coach during practice in order to remember what to do when faced
with the pressure of a game situation. An immediate coach might also be more successful
in motivating a player/team to succeed.
Two other communication variables that have been studied with immediacy are
assertiveness and responsiveness. Assertiveness involves being able to speak up for
oneself.
Assertive communicators are often very dominant, independent, and competitive.
Responsiveness involves being other-oriented. Responsive communicators are often very
empathic, friendly, and helpful (Richmond & Martin, 1998). Lamke, Sollie, Durbin, and
Fitzpatrick's (1994) study supported these descriptions by finding that assertiveness was
associated with instrumental competence, while responsiveness was associated with
expressive competence. Research has consistently shown that people differ in how they
communicate with others based on their assertiveness and responsiveness (Anderson &
Martin, 1996; Martin & Anderson, 1996a; Martin, Chesebro, & Mottet, 1997; Richmond &
McCroskey, 1995).
In the classroom, Thomas, Richmond, and McCroskey (1994) investigated the
relationship between assertiveness and responsiveness with immediacy. Thomas et al.
found both assertiveness and responsiveness to be positively correlated with immediacy,
r = .48 and r
=
.46, respectively. The relationship between assertiveness and responsiveness
was not significant (r = .01). When teachers are more immediate with their students, they are
also perceived as being more assertive and responsive.
This study attempted to replicate the findings of Thomas et al. (1994), and lo extend
their research by considering immediacy, assertiveness, and responsiveness in the player-
coach relationship. Thus, two hypotheses and one research question were proposed:
HI:
There is a positive relationship between the coach's immediacy
and the coach's assertiveness.
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Coaching Behaviors - Page 447
H2:
There is a positive relationship between the coach's immediacy
and the coach's responsiveness.
RQ:
What is the relationship between a coach's assertiveness and a
coach's responsiveness?
METHOD
Participants
Participants were 192 undergraduate students in a large communication service class at
a midwestern university. The sample consisted of 104 males, 84 females, and 24 students
who did not reveal their sex. The mean age of the sample was 19.14 (SD = 3.46).
Participation was voluntary and participants earned minimal extra credit All participation
took place during regular class time. Students were asked to fill out a questionnaire based
on a coach that they had in high school. High school was chosen because of the increased
chance of students who are now in college at a division one school to have played sports in
high school, but not in college. Students who did not play any sports in high school were
given a questionnaire to complete for a different study.
Instruments
A questionnaire was distributed with a modified 16-item version of the Nonverbal
Immediacy Measure (Richmond, Gorham, & McCroskey, 1987), the Assertiveness-
Responsiveness Measure (Richmond & McCroskey, 1990), and several demographic
questions.
The Nonverbal Immediacy Measure (NIM) has been shown in numerous studies to be
both valid and reliable. A revised 16-item version was used here which was adapted
specifically for nonverbal coaching behaviors.1 After the scale was modified, a focus group
of graduate students familiar with the immediacy construct were given the scale items to
assess for face validity. Modifications were made so that the scale would be consistent
across all sports. The mean for the revised Nonverbal Immediacy Measure was 44.53 out of
a possible 64 (SD = 7.05). Obtained reliability for the 16-item scale in this study was .72.
The Assertiveness-Responsiveness Measure was developed by Richmond and
McCroskey (1990). This scale measures both the assertiveness and responsiveness of a target
person as seen by the individual completing the scale. In this study, the coach was the
specified source. The maximum score for both assertiveness and responsiveness is 50 and
the minimum score for both is ten. The mean for assertiveness was 40.49 (SD
—
6.31) and
33.50 (SD = 8.63) for responsiveness. Reliabilities were .83 for assertiveness, and .94 for
responsiveness.
RESULTS
Both hypotheses were tested using one-tailed Pearson correlations. The research
question was investigated using a two-tailed Pearson correlation.
Hypothesis One predicted that there was a positive relationship between immediacy
and assertiveness. This hypothesis was supported (r = .13, p < .05). While statistically
significant, the magnitude of the relationship between immediacy and assertiveness was
small.
Hypothesis Two predicted that there was a positive relationship between immediacy
and responsiveness. This hypothesis was also supported (r = .58, p < .0001). Thus, coaches
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Page 448 - Communication Research Reports/Fall 1998
who are perceived as being immediate are also seen as being responsive.
The research question involved the relationship between assertiveness and
responsiveness. The correlation between these two variables was not significant (r = .03,
p<.05).
Following the analyses conducted by Thomas et al. (1994), post hoc analyses were
conducted to look at the relationships between assertiveness and responsiveness, with the
individual nonverbal immediacy items. These results are reported in Table 1.
TABLE 1
Relationship between the Individual Immediacy items With Assertiveness and Responsiveness
Immediacy Items Assertiveness Responsiveness
1
.35**
-.02
2 -.10
.57**
3 .17* .06
4 .16* .11
5 -.08 .11
6
.23**
.20**
7
.27**
.31**
8 -.09
.50**
9 -.12
.29**
10 .07 .00
11
.37**
.13
12 -.04
.39**
13 -.15 .54**
14 .02 .14*
15 .21**
.39**
16 -.09
.26**
Note.
*
E<05,
** E<-01
Assertiveness was positively related to gesturing, touching, moving around, having
eye contact, and using vocal variety. Responsiveness was positively related to smiling,
having eye contact, using vocal variety, being relaxed, touching, and being person ally close.
DISCUSSION
The goal of this study was to look at the relationships between coaches' immediacy
behaviors, assertiveness, and responsiveness. Coaches who are immediate are also seen as
high in responsiveness, and to a limited extent, more assertive. This was somewhat
unexpected since in Thomas et al.'s (1994) study, immediacy was moderately related to both
assertiveness and responsiveness. Possibly, immediacy as measured for the coach-specific
context lends itself more toward the dimension of responsiveness than assertiveness.
Thomas et al. (1994) did not report the mean scores for assertiveness and respo nsiveness
of teachers, but in a sample of over 600 of the general population, Martin and Anderson
(1996b) reported a higher mean score for responsiveness in comparison to assertiveness. In
this current study, players rated their coaches significantly more assertive than responsive
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Coaching Behaviors - Page 449
f(188) = 9.11, p < .001. The functions of coaching might require people to accentuate their
assertiveness in order to be effective. Since this study did not measure relational or
behavioral outcomes, we cannot conclude to what extent coaches being assertive,
responsive, and/or immediate is considered appropriate and effective by their players.
Future researchers could look at the relationship between a coach's nonverbal
immediacy with players' motivation and satisfaction. In the classroom, teachers who are
immediate have students who report being more motivated and satisfied. Would these
relationships also exist in the player-coach relationship? In looking at different coaching
styles and different communication behaviors, one could also investigate athletes who have
quit the sport because of their coach to see the communication of that coach and if that has
any effect on athletes quitting a sport.
One possible limitation of this study is that high school athletes vary in their intensity
and successfulness in the sport. Also, many of them are not competing now and may either
be looking back with fond memories or may have used this study as a self-serving means of
revenge. They may have somewhat distorted memories or selective memories in this
regard. Future researchers need to investigate athletes who are currently playing. This
study also focused solely from the player's perspective. Another area of interest for future
researchers is the coaches themselves. Coaches could report on their thoughts and behaviors
involving about their communication patterns. Since many people do participate in sports
at one time or another, further research on the communication that occurs in the coach-
player relationship could be useful and practical.
NOTE
1 Below are the 16 items of the Nonverbal Immediacy Measure used in this study.
Items that were reversed coded are signified with a (R) at the end of the item. 1.
Gestures while talking to the team. 2. Smiles at the team while talking. 3. Touches
players during practice/games. 4. Moves around the playing area when coaching.
5.
Stands a far distance away while coaching. (R) 6. Uses a monotone/dull voice
when talking to the team. (R) 7. Looks at the players on the team when talking/
coaching. 8. Smiles at individual players on the team during practice/games. 9. Has
a very tense body position when talking to the team. (R) 10. Sits on the sideline
while coaching during practice. (R) 11. Uses a variety of vocal expressions when
talking to the players. 12. Has a very relaxed body position while coaching. 13.
Smiles during practice/games. 14. Keeps a great distance between him/herself and
the players while coaching. (R) 15. Gives players a pat on the back for a job well
done. 16. Pushes/shoves players violently when they do something wrong. (R)
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