Article

J-pop: From the ideology of creativity to DiY music culture

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Abstract

The paper examines the development of J-pop under the post-Fordist condition and its ideological formation over the last two decades. J-pop, invented as a fashionable sub-genre by a FM radio station in the late 1980s, expanded its category throughout the 1990s and covers virtually all musical genres for young people in Japan. However, due to the lasting economic recession, the development of digital technology and the transformation of young people's lifestyle, the record industry faced a serious crisis during the 2000s. The paper explores ideological formations between the success of J-pop and the emergence of freeters' (young part-time workers) culture in Japan, by focusing on their nationalist sentiment and the idea of creativity, and tries to find a new way of reclaiming 'creativity' in DiY (Do it Yourself) music culture today.

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Chapter
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Thesis
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Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
In Sound Alignments, a transnational group of scholars explores the myriad forms of popular music that circulated across Asia during the Cold War. Challenging the conventional alignments and periodizations of Western cultural histories of the Cold War, they trace the routes of popular music, examining how it took on new meanings and significance as it traveled across Asia, from India to Indonesia, Hong Kong to South Korea, China to Japan. From studies of how popular musical styles from the Americas and Europe were adapted to meet local exigencies to how socialist-bloc and nonaligned Cold War organizations facilitated the circulation of popular music throughout the region, the contributors outline how music forged and challenged alliances, revolutions, and countercultures. They also show how the Cold War's legacy shapes contemporary culture, particularly in the ways 1990s and 2000s J-pop and K-pop are rooted in American attempts to foster economic exchange in East Asia in the 1960s.Throughout, Sound Alignments demonstrates that the experiences of the Cold War in Asia were as diverse and dynamic as the music heard and performed in it. Contributors. Marié Abe, Michael K. Bourdaghs, Paola Iovene, Nisha Kommattam, Jennifer Lindsay, Kaley Mason, Anna Schultz, Hyunjoon Shin, C. J. W.-L. Wee, Hon-Lun (Helan) Yang, Christine R. Yano, Qian Zhang
Chapter
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Chapter
Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members—nearly 800 of them, including five sister groups and four so-called “rival groups” across Japan, as well as six sister groups in other Asian cities—appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48’s multi-platform omnipresence is characteristic of “idols,” whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans’ affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.
Chapter
Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members—nearly 800 of them, including five sister groups and four so-called “rival groups” across Japan, as well as six sister groups in other Asian cities—appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48’s multi-platform omnipresence is characteristic of “idols,” whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans’ affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.
Chapter
Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members—nearly 800 of them, including five sister groups and four so-called “rival groups” across Japan, as well as six sister groups in other Asian cities—appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48’s multi-platform omnipresence is characteristic of “idols,” whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans’ affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.
Chapter
Full-text available
Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members—nearly 800 of them, including five sister groups and four so-called “rival groups” across Japan, as well as six sister groups in other Asian cities—appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48’s multi-platform omnipresence is characteristic of “idols,” whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans’ affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.
Chapter
Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members—nearly 800 of them, including five sister groups and four so-called “rival groups” across Japan, as well as six sister groups in other Asian cities—appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48’s multi-platform omnipresence is characteristic of “idols,” whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans’ affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.
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In this article I examined how “slash” and startup careers have been promoted in the recent call for mass entrepreneurship to further advance the interests of the state; and how the initiatives in Mainland China have provided Hong Kong ideas for tackling its governmentality crisis resulting from youth disgruntlement with deteriorating socio-economic conditions and loss of political autonomy. I adopt the inter-referencing Asia approach to facilitate a conversation between the research on precarity in Beijing and Hong Kong contexts and the large body of literature on precarity that derives mainly from the Western experiences. I base my analysis on discourse analysis and visual analysis of three corpora of textual and visual materials, including materials from interviews and ethnographic research.
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Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members—nearly 800 of them, including five sister groups and four so-called “rival groups” across Japan, as well as six sister groups in other Asian cities—appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48’s multi-platform omnipresence is characteristic of “idols,” whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans’ affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.
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Amid the growing sociological interest in cosmopolitanism, Motti Regev seeks to outline in his contribution the major aspects pertaining to the role of music—and pop-rock music in particular—in the consolidation and materialization of cosmopolitanism. Hence Regev explores several dimensions through which pop-rock music has been a key force in propelling cultural cosmopolitanism, especially at the micro level of bodily practices and everyday life. Pop-rock musical styles and genres, as clusters of sonic idioms and as physical entities, have penetrated urban spaces and individual human bodies all over the world and constitute the aesthetic cultures of cosmopolitanism. Regev’s arguments revolve around the idea of the sonic ‘thingness’ of music, how it turns the cultural body into a cosmopolitan body and its effect on various dimensions of culture. Inspiration and insights in this regard are brought from such areas of research and theory as cultural globalization, sociology and anthropology of the cultural body, as well as so-called ‘thing theory’ (Material Culture Studies, ANT—actant network theory, etc.) in order to propose possible foci for investigating how musical cosmopolitanism comes into being and functions as a cultural reality.
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Indie music in East Asia has experienced tremendous growth in popularity since the mid-2000s, especially in China and Taiwan. This trend has encouraged a number of indie bands to pursue more radical and alternative ‘do-it-yourself’ (DIY) careers within their local underground music scenes. Taking two bands from Beijing and Taipei as case studies, this article argues that their DIY music careers help them both to survive through their aesthetic freedom and to confront the paradoxical government involvement in the local music market. P.K. 14, a band from China, practice a pragmatic DIY music career with an oblique resistance to political authorities. Touming Magazine, a band from Taiwan, pursue a DIY career through punk ethics to fight against an overwhelming neoliberal discourse and a promotional state policy of developing a cultural and creative industry. While DIY career practitioners have opened up alternative possibilities to preserve the autonomy of making music, such a career path is still challenged by an unsustainable market, a shortage of financing, and the continued dominance of major music companies’ own platforms. The situations these musicians face illustrate a more ambivalent type of politics, beyond mere emancipation, in their pursuit of a DIY career.
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Affects such as anger, fear and love have compelled Tokyoites to take to the streets in protest in the wake of the Fukushima nuclear disaster of March 2011. One of the characteristic forms these protests have taken has been the anti-nuclear "sound demonstrations" in which bands, DJs and rappers perform from the backs of trucks that lead demonstrators through the streets. Projecting their emotive music through urban space with the aid of powerful sound systems, these demonstrations disrupt the everyday noises of the neoliberal city and create a public space for the vocalisation of dissent. After the demonstrations, these same artists and demonstrators move to the underground live houses and social centres that constitute a subterranean backbone to the visible demonstrations in the street. Expressing emotions through musical protest is a powerful motor for what Stevphen Shukatitis has called affective composition, the process via which collective political subjectivities are formed through the expression of shared emotions. This paper outlines the emotional geography of anti-nuclear music in post-Fukushima Tokyo. It examines the dynamic interplay between aboveground political protest and the city's subterranean network of musical performance spaces.
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Spend time in New York City and, soon enough, you will encounter some of the Japanese nationals who live and work there–young English students, office workers, painters, and hairstylists. New York City is home to one of the largest overseas Japanese populations in the world. Among them are artists and designers who produce cutting-edge work in fields such as design, fashion, music, and art. Part of the so–called “creative class” and a growing segment of the neoliberal economy, they are usually middle–class and college–educated. They move to New York for anywhere from a few years to several decades in the hope of realizing dreams and aspirations unavailable to them in Japan. Yet the creative careers they desire are competitive, and many end up working illegally in precarious, low paying jobs. Though they often migrate without fixed plans for return, nearly all eventually do, and their migrant trajectories are punctuated by visits home. Japanese New York contributes to international migration studies, to the study of contemporary Japanese culture and society, and to the study of Japanese youth, while shedding light on what it means to be a creative migrant worker in the global city today.
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In recent years, popular culture production in East and Southeast Asia has undergone major changes with the emergence of a system that organizes and relocates production, distribution, and consumption of cultural goods on a regional scale. Freed from the constraints associated with autonomous national economies, popular culture has acquired a transnational character and caters to multinational audiences. Using insights drawn from a number of academic disciplines, the authors in this wide-ranging volume consider the implications of a region-wide appropriation of cultural formulas and styles in the production of movies, music, comics, and animation. They also investigate the regional economics of transcultural production, considering cultural imaginaries in the context of intensive regional circulation of cultural goods and images. Where scholarship on popular culture conventionally explores the "meaning" of texts, Popular Culture Co-productions and Collaborations in East and Southeast Asia draws on empirical studies of the culture industries of Japan, Korea, China, the Philippines and Indonesia, and use a regional framework to analyze the consequences of co-production and collaboration.
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K-pop has been the most commercially successful music genre in South Korea since the mid-1990s, as noted by many Asian popular music scholars. By contrast, an underexplored topic is local indie popular music, which experienced a surge in popularity during the 2000s. This paper examines these indie scenes and Boongaboonga Records—a key organization that originated in the Gwanak region of Seoul, and later relocated to the Hongdae region, known as the hub for Korean indie music. It argues that the unique connection that the label and its indie bands have with these specific locations tie into their collective ability to give voice to a young generation affected by political and social change. It also considers the new business model for the record label and how this has developed from these circumstances and the cultural space it inhabits.
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The becoming productive of consumer culture has been an important theme for social research. Within neoliberal discourse, the link between consumer culture and new forms of immaterial production has been conceptualized as “creativity.” This paper uses the experience of Bangkok's fashion markets to begin to articulate an alternative understanding of the relation between consumer culture and immaterial production, a different kind of “creativity.” We suggest that Bangkok's fashion markets manifest a kind of creativity where innovation is highly socialized, as opposed to being oriented around the notion of individual genius and individual intellectual property; where participation is popular as opposed to elite-based and where the ambiguous relation between creation and commercial success that is intrinsic to Western notions of creativity is replaced by an embrace of markets and commerce as vehicles for self-expression. Bangkok's fashion markets represent an example of a market-based commons centered innovation economy.
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This paper examines the ways in which hip-hop has taken root in Korean popular culture. The processes that began in the early 1990s include appropriation, adaptation and ‘cultural reterritorialisation’. By looking at recent Korean hip-hop outputs and their associated contexts, this paper explores the ways in which Korean hip-hop has gained its local specificities. This was achieved by combining and recontextualising Afro-American and Korean popular musical elements and aesthetics in its performance and identification in the context of the consumption and commodification of Korean hip-hop as a ‘national(ised) cultural product’.