Bleisure - a new trend in tourism industry
The aim of this paper is to explain the term "bleisure" and to find out to which degree the concept is known by the graduates of a tourism program held at Bucharest Academy of Economic Studies. Bleisure combines the words "business" and "leisure" and describes a new form of tourism: a business travel that is associated with leisure activities (spa, ski, golf, sightseeing etc.) and which can involve guests of the business traveller (e.g. his family). This association can bring a lot of benefits to all of those involved: bleisure travellers, their organizations, tourism services providers (particularly hotels) and, indirectly, local communities. The research undertaken proved that term "bleisure" is not known by graduates, regardless of their work experience, and highlights the importance of promoting the concept both in educational and business areas. Undoubtedly, the future of tourism will include bleisure, a concept that will become very soon widespread.