Suggests that cultural norms and female sex-role stereotypes and attitudes provide a context for understanding women's preoccupation with thinness and their pursuit of beauty. In this society, obesity is a strongly stigmatized condition and is met with punishment (psychological, social, and economic). In examining biological aspects of weight reduction, it is suggested that the contemporary beauty ideal of "thinness equals attractiveness" prescribes a body weight that is unrealistically low due to developmental milestones that tend to increase fat (e.g., puberty, pregnancy, menopause) and women's metabolic systems. It is argued that women's preoccupation with their appearance comes out of shame and social pressure and leads to psychological consequences such as decreased self-esteem, distorted body image, and feelings of helplessness and frustration in response to unsuccessful dieting efforts. (PsycINFO Database Record (c) 2012 APA, all rights reserved)