The Relationship Between Unwillingness-to-Communicate and Students’ Facebook Use

Journal of Media Psychology Theories Methods and Applications (Impact Factor: 1.66). 01/2008; 20(2):67-75. DOI: 10.1027/1864-1105.20.2.67


A survey with 172 students was conducted at a large southern research university to examine how unwillingness-to-communicate in interpersonal communication influences gratifications sought and gratifications obtained from Facebook use. The study investigated the relationship between two dimensions of unwillingness-to-communicate (approach-avoidance and reward) and different motives of Facebook use. In addition, it examined the relationship between unwillingness-to-communicate and the behavioral and attitudinal outcomes of Facebook use (e.g., the number of hours spent on Facebook, duration of use, the number of Facebook friends, satisfaction with Facebook). Results of multiple regression analysis revealed that respondents who felt anxiety and fears in their face-to-face communication used Facebook to pass time and feel less lonely more than other respondents, but they had fewer Facebook friends. Overall, this paper finds evidence that people who are involved in online relationships are those who are willing to communicate in real life, rather than the opposite. Such results seem to justify the rich-get-richer hypothesis, which states that the internet primarily benefits extraverted individuals. Our results are in contrast to findings that socially anxious individuals are more likely to form relationships online. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

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Available from: Pavica Sheldon, Mar 07, 2015
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    • "In addition , the importance of some gratifications has changed. For example, while most people watch television for entertainment purposes, most people use social network sites to maintain relationships (Sheldon, 2008). Some social network sites (e.g., LinkedIn ) satisfy professional advancement needs, while others allow individuals expressive-information sharing (as cited in Smock et al., 2011). "
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