The (almost non-)publication history of "Multiple regression as a general data-analytic system" (J. Cohen, 1968) is recounted, and the following advice is offered for aspirants for publication in the
Psychological Bulletin that produces many citations. Be brilliant (if possible), write on methodology (if possible, but if you do, write clearly and nontechnically), write to answer a wide-felt need (if possible), and, given the low level of reviewer reliability, be lucky (if possible). (PsycINFO Database Record (c) 2012 APA, all rights reserved)