In this chapter, the authors refer to the culture of consumption's constellation of aims, beliefs, goals, and behaviors as a materialistic value orientation (MVO). From their perspective, an MVO involves the belief that it is important to pursue the culturally sanctioned goals of attaining, financial success, having nice possessions, having the right image, and having a high status. They focus
... [Show full abstract] here on two questions: First, what leads people to care about and "by into" materialistic values and consumption? And second, what are the personal, social, and ecological consequences of having a strong MVO? The authors propose that an MVO develops through two main pathways: (1) from experiences that induce feelings of insecurity, and (2) from exposure to social models that encourage materialistic values. They show that when materialistic values become relatively central to a person's system of values, personal well-being declines because the likelihood of having experiences that satisfy important psychological needs decreases. They demonstrate that an MVO encourages behaviors that damage interpersonal and community relations, as well as the ecological health of the planet. (PsycINFO Database Record (c) 2012 APA, all rights reserved)