Provides an overview of central questions of organizational identification. The author describes organizational identification as a fundamental human process whereby an individual's beliefs about his or her organization become self-referential or self-defining. This identification process has been posited to be related to, but distinct from, internalization, organizational commitment, and person–organization fit. It is argued that organizational identification often occurs when individuals are experiencing strong needs. The author uses attraction-selection-attrition model; theories of rhetoric, socialization, and identity; and behavioral commitment and schema formation to help understand how individuals come to identify with their organizations and how organizations may attempt to influence this process. (PsycINFO Database Record (c) 2012 APA, all rights reserved)