The theses to be defended
The first thesis. Frequency of the negotiation strategy is related to the measure of taking into account the interests of another person. Of the five strategies studied, three types of strategies can be distinguished: win-win strategies, one-way-win strategies, no-win strategies for both sides. The first type is bilateral win strategies that take into account the interests of both sides (cooperation, compromise). The second type is the one-sided winning strategy, which takes into account mainly its interest (dominance). A manipulation strategy can also be interpreted as a one-way-win strategy, but with two meaningful caveats. The first caveat is that the strategy of manipulation is not applied in a top-down manner, unlike the strategy of dominance. The second reservation - the object of manipulation does receive some additional emotional gain, but does not achieve the main result in negotiations. The latter strategy - with no win for both sides - ignoring, in which no interest is taken into account, is the third type of strategy.
In different situations, prevailing strategies change.
In symmetrical business negotiations with long-term consequences (with the example of sharing business shares), people are more likely to consciously prefer either a domination strategy or a cooperation strategy. In symmetrical personal negotiations with short-term consequences (wiht the example of deciding which film to watch), people are more likely to consciously prefer a strategy of compromise and cooperation.
In unsymmetrical business negotiations with medium-term consequences, where people have a weaker and more dependent position as sales manager (seller), they are more likely to consciously prefer a strategy of cooperation and compromise.
In unsymmetrical business negotiations with medium-term implications, where people have a stronger and more independent position as purchasing manager, they are more likely to consciously prefer choosing a strategy of domination and ignoring.
In the first three situations, a negotiator considers the strategy of bilateral gain (cooperation) as a super task. But if a negotiator does not feel enough strength to apply the strategy of bilateral cooperation in the first situation, he resorts to domination, that is, to try to win as much for himself as possible, without considering the partner. In the second and third situation, a negotiator, if he does not see the possibility of using a strategy of cooperation, he uses a compromise. In the application of a compromise, the negotiator also wins, but not as much as in the application of cooperation. In a compromise, there is a desire to minimize damage with a partial benefit for each side.
In the fourth situation, the negotiator uses either a position of force in the form of a one-sided dominance gain strategy or applies a zero-gain strategy - disregard.
And only the manipulation strategy is an exception, as it is applied relatively evenly in all four situations.
The second thesis. We did not accidentally pay special attention to the analysis of the manipulation strategy. In our view, a strategy of manipulation reduces the emotional effect compared to strategies of ignoring and domination and saves time on reasoning compared to strategies of compromise and cooperation.
The use of a manipulation strategy does not hurt the partner and protects the relationship (provided that manipulation will not be understood by the opponent afterwards) in comparison with dominance and ignoring strategies.
In comparison with compromise and cooperation strategies, applying a manipulation strategy surreptitiously turns symmetric relationships into asymmetric ones for the manipulator, but reduces the opponent 's emotionally negative reaction in comparison with domination and ignoring strategies. It is important to emphasize that the choice of manipulation strategy depends less on the specific situation, that is, the manipulation strategy is chosen more evenly among the four types of situations.
Men are more likely than women to plan to use a manipulation strategy.
The third thesis. The operational composition of one-way win strategies is relatively stable.
The strategy manipulation consists of the following key components:
• Masking, disguising the fact of influence. The manipulator hides the fact of manipulation.
• Masking the purpose of influence. The manipulator hides his true purpose (which is obtaining psychological, social or economic benefit) behind the demonstrated, ostensible purpose (which is false or not important for manipulator).
• The manipulator has the attitude towards the opponent as to a means to an end, as to an object in the philosophical sense.
• The manipulator influences the self-concept of another person.
• During manipulation, there is a decrease in the use of the "persuasion, argumentation" method.
The strategy of domination - consists of the following key components:
• Pressure, coercion.
• Using the words "has to, must, it is necessary".
• Decreasing the use of the method "underlining a possible winning and benefits".
• Decreasing the use of the "pronouncing common goals" method.