Theory of Planned Behavior explains gender difference in fruit and vegetable consumption

Department of Psychology, Kent State University, Kent, OH 44242 0001, USA.
Appetite (Impact Factor: 2.69). 08/2012; 59(3):693-697. DOI: 10.1016/j.appet.2012.08.007
Source: PubMed


A gender difference in fruit and vegetable intake (FVI) is widely documented, but not well understood. Using data from the National Cancer Institute's Food Attitudes and Behavior Survey, we assessed the extent to which gender differences in FVI are attributable to gender differences in constructs from the Theory of Planned Behavior (TPB). Females reported more favorable attitudes and greater perceived behavior control regarding FVI than males, and these beliefs mediated the observed gender difference. Males reported greater perceived norms for FVI, but norms did not predict FVI. Gender did not moderate the influence of TPB constructs on FVI. Thus, TPB constructs substantially explained the gender difference. Interventions targeted toward adult males may benefit by promoting favorable attitudes and perceived behavioral control over FVI.

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Available from: John A Updegraff, Apr 17, 2014
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    • "The CDC (2010) daily consumption recommendations for active adolescent women (men) are 1.5 (2) servings of fruit and 2.5 (3) servings of vegetables. Produce intake by adolescents often falls short of these recommendations (Casagrande et al., 2007; CDC 2007; Emanuel et al., 2012; Guenther et al., 2006; Serdula et al., 2004). While no data were found for Arkansas adolescents' consumption of fruit and vegetables, the CDC (2010) reports that only 24.5% of Arkansas adults meet the fruit recommendation (compared to 32.5% nationally), but slightly exceed the national average in meeting vegetable consumption recommendations at 26.9% (compared to 26.3% nationally) (CDC, 2010). "
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