In this paper, a new radiation efficiency based on the available power is defined with regard to a normal mode helical antenna at 150 MHz placed close to the human abdomen, so that the power loss caused by impedance mismatch and by the resistance of the antenna itself can be taken into consideration in the treatment. In this way, the variation of the effective radiation efficiency of the antenna in a practical situation caused by the antenna length and the distance to the human body is analytically derived. Further, by deriving the loss power in each section, the factors causing degradation of the radiation efficiency are analyzed and the mechanisms for efficiency degradation are clarified. Based on the results, the possibility of improved radiation efficiency of the antenna near the human body is discussed. It is shown that the radiation efficiency of the antenna near the body is less than −20 dB, that its main cause is impedance mismatch, and that improvement of the radiation efficiency by more than 10 dB is possible by always maintaining conjugate match near the human body. These findings are experimentally confirmed. © 2002 Wiley Periodicals, Inc. Electron Comm Jpn Pt 1, 85(8): 23–33, 2002; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/ecja.1115