Context.—
Research both in the United States and abroad suggests that significant
numbers of people are involved with various forms of alternative medicine.
However, the reasons for such use are, at present, poorly understood.Objective.—
To investigate possible predictors of alternative health care use.Methods.—
Three primary hypotheses were tested. People seek out these alternatives
because (1) they are dissatisfied in some way with conventional treatment;
(2) they see alternative treatments as offering more personal autonomy and
control over health care decisions; and (3) the alternatives are seen as more
compatible with the patients' values, worldview, or beliefs regarding the
nature and meaning of health and illness. Additional predictor variables explored
included demographics and health status.Design.—
A written survey examining use of alternative health care, health status,
values, and attitudes toward conventional medicine. Multiple logistic regression
analyses were used in an effort to identify predictors of alternative health
care use.Setting and Participants.—
A total of 1035 individuals randomly selected from a panel who had agreed
to participate in mail surveys and who live throughout the United States.Main Outcome Measure.—
Use of alternative medicine within the previous year.Results.—
The response rate was 69%.The following variables emerged as predictors
of alternative health care use: more education (odds ratio [OR], 1.2; 95%
confidence interval [CI], 1.1-1.3); poorer health status (OR, 1.3; 95% CI,
1.1-1.5); a holistic orientation to health (OR, 1.4; 95% CI, 1.1-1.9); having
had a transformational experience that changed the person's worldview (OR,
1.8; 95% CI, 1.3-2.5); any of the following health problems: anxiety (OR,
3.1; 95% CI, 1.6-6.0); back problems (OR, 2.3; 95% CI, 1.7-3.2); chronic pain
(OR, 2.0; 95% CI, 1.1-3.5); urinary tract problems (OR, 2.2; 95% CI, 1.3-3.5);
and classification in a cultural group identifiable by their commitment to
environmentalism, commitment to feminism, and interest in spirituality and
personal growth psychology (OR, 2.0; 95% CI, 1.4-2.7). Dissatisfaction with
conventional medicine did not predict use of alternative medicine. Only 4.4%
of those surveyed reported relying primarily on alternative therapies.Conclusion.—
Along with being more educated and reporting poorer health status, the
majority of alternative medicine users appear to be doing so not so much as
a result of being dissatisfied with conventional medicine but largely because
they find these health care alternatives to be more congruent with their own
values, beliefs, and philosophical orientations toward health and life.
IN 1993 Eisenberg and colleagues1 reported
that 34% of adults in the United States used at least 1 unconventional form
of health care (defined as those practices "neither taught widely in U.S.
medical schools nor generally available in U.S. hospitals") during the previous
year. The most frequently used alternatives to conventional medicine were
relaxation techniques, chiropractic, and massage. Although educated, middle-class
white persons between the ages of 25 and 49 years were the most likely ones
to use alternative medicine, use was not confined to any particular segment
of the population. These researchers estimated that Americans made 425 million
visits to alternative health care providers in 1990, a figure that exceeded
the number of visits to allopathic primary care physicians during the same
period.
Recent studies in the United States2
and abroad3- 4 support the prevalent
use of alternative health care. For example, a 1994 survey of physicians from
a wide array of medical specialties (in Washington State, New Mexico, and
Israel) revealed that more than 60% recommended alternative therapies to their
patients at least once in the preceding year, while 38% had done so in the
previous month.2 Forty-seven percent of these
physicians also reported using alternative therapies themselves, while 23%
incorporated them into their practices.
When faced with the apparent popularity of unconventional medical practices
and the fact that people seem quite willing to pay out-of-pocket for these
services,1 the question arises: What are the
sociocultural and personal factors (health status, beliefs, attitudes, motivations)
underlying a person's decision to use alternative therapies?
At present, there is no clear or comprehensive theoretical model to
account for the increasing use of alternative forms of health care. Accordingly,
the goal of the present study was to develop some tentative explanatory models
that might account for this phenomenon.
Three theories that have been proposed to explain the use of alternative
medicine were tested:
Dissatisfaction: Patients are dissatisfied with
conventional treatment because it has been ineffective,5- 6
has produced adverse effects,6- 7
or is seen as impersonal, too technologically oriented, and/or too costly.6- 15Need for personal control: Patients seek alternative
therapies because they see them as less authoritarian16
and more empowering and as offering them more personal autonomy and control
over their health care decisions.14,16- 19Philosophical congruence: Alternative therapies
are attractive because they are seen as more compatible with patients' values,
worldview, spiritual/religious philosophy, or beliefs regarding the nature
and meaning of health and illness.19- 24
In addition to testing the validity of these 3 theoretical perspectives,
this study also sought to determine on an exploratory basis how the decision
to seek alternative therapies is affected by patients' health status and demographic
factors.