Pt/KL, Pt/BaKL, Pt/KBaKL, Pt/NaY, Pt/CsNaY, Pt/NaFAU(C), Pt/hex, Pt/SSZ-24, Pt/silica, and Pt/carbon were tested as catalysts for the aromatization of n-hexane at 460–510°C and atmospheric total pressure in order to study the influence of Pt cluster size and support acidity/basicity, microstructure, and chemical composition on activity and selectivity. Analysis of the catalytic and NH3 ... [Show full abstract] temperature-programmed desorption results from Pt/KL, Pt/BaKL, and Pt/KBaKL reveals that the presence of any acidity increases hydrogenolysis at the expense of benzene production. In addition, no increase in aromatization selectivity is observed by the addition of base sites to a Pt/zeolite catalyst, confirming that aromatization of n-hexane over Pt clusters on nonacidic carriers is monofunctional. High selectivity to benzene over most of the zeolite samples demonstrates that support microstructure does not contribute directly to the aromatization selectivity over Pt catalysts. High selectivity to benzene is observed for a Pt/carbon catalyst suggesting that a zeolitic support is not necessary for good performance. In fact, similar reactivity is obtained from microporous (Pt/SSZ-24) and nonmicroporous (Pt/silica) silica supported platinum catalysts with similar H/Pt values. A clear trend of increasing benzene selectivity with decreasing Pt cluster size is found. These observations suggest that the exceptional reactivity of Pt/KL for the aromatization of n-hexane results from the lack of any acidity in the support and the ability of zeolite L to stabilize the formation of extremely small Pt clusters.