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The rediscovery of 'ideology': Return of the repressed media studies

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... These representations are active mediators between the external world and both the collective and single consciousness. They play a pivotal role in people's cognitive processes and understanding of what surrounds them (Hall 1982). Identities, too, are representations and, as such, they are construed and negotiated through language. ...
... Media representations can acquire an ideological dimension. Thanks to their reiteration and ubiquity, they get deeply ingrained in people's consciousness: "[i]t is the continuous reinforcement through massive repetition and consistency in discourse which is required to construct and maintain social reality" (Stubbs 1996: 92; see also Hall 1982). Consequently, the end result of a selection among many potential ways to illustrate the external world often appears to be the only possible depiction of it. ...
... While 3D power is often referred to as 'invisible power', I use 'cultural power' to be more specific and avoid reproducing ability-based stigmatization [24]. I use the term 'cultural' rather than terms more synonymous with the concept of invisibility not linked to sight such as 'concealed' or 'imperceptible' in reference to what primarily characterizes 3D power-the "politics of signification" [25] (p. 64)-power shaping ideas [26]. ...
... De-faced power has elsewhere been referred to as "cultural power", recognizing sociocultural arrangements and practices as "a form of power" [26] (pp. 25,30). Three-dimensional power and de-faced power are both cultural power-the same particular form of power, but they differ based on their origins. ...
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This paper addresses Lukes’ and Hayward’s arguments that power should be conceived as agential versus structural. My fieldwork at Mitchell Primary School demonstrated that educators and students at Mitchell were structurally constrained and enabled but also exercised agency in navigating these institutional boundaries. Not only are both structural and agential conceptions of power valid, considering their interplay moves social analyses forward—at Mitchell, teachers’ otherwise-frequent metacognitive talk evaporated when their inclusion-oriented practices were more distant from institutional norms. Understanding power requires including its sources (from the individual actor to social structure) as one key dimension. Using this understanding could help educators more intentionally make conscious choices about their inclusion practices as they navigate their school environment.
... Under a well-defined criterion, whether sectorial, editorial, and/or organizational, and reflecting individual, social, cultural, and political beliefs, the mediatic discourses (re)construct reality, guiding the public agenda and social discourses (Berger and Luckmann 2004;Lippman 2008). Hall (1982) suggested that media texts contain a variety of messages and what is presented is just a re-presentation. For that reason, media have the power to signify events in a particular way, unfolding the question: What patterns sustain the construction of the news? ...
... However, media are not neutral broadcast channels, nor are they consumed passively by the audience, which retrofeeds the mediatic agenda. Although it is not a unidirectional process, the mediatic consumption lacks literacy, becoming fertile soil for media to produce the story while reproducing the dominant cultural order (Hall 1982), with a high impact on the social construction of the crime, especially gender-based crimes like IPFs (Berns 2004;Comas-d'Argemir 2014;Schnepf and Christmann 2023). Also, it urges to address the already perceived potential of IPF as a media-influenced copycat crime, meaning the mediatization of femicide can promote and mimic similar behaviors (Vives-Cases et al. 2009;Helfgott 2015;Surette 2014). ...
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The media’s representation of intimate partner femicides has been contributing to addressing gender-based violence as a structural phenomenon. Aiming to understand which crime elements are valued and how they might contribute to victim blaming, the present study explores the portrayal of intimate partner femicides in Portugal through the analysis of newspaper headlines. The core of the analysis comprises 853 newspaper headlines published between 2000 and 2017, which were subjected to a categorical content analysis. The results suggest two major trends that are aligned with the scope of the two newspapers analyzed. While some headlines offer informative perspectives on crime and its characteristics, the majority tend to sensationalize the narratives, potentially legitimizing violence against women. The results of this study enrich the social and academic debate on the media’s potential influence in preventing and combating gender-based violence. Moreover, by shedding light on the media’s representation of intimate partner femicides, the study reinforces the importance of a broader discussion on the role of journalism in fostering social change.
... These media, both print and electronic, keep us updated on important national and international issues. However, the process of the transmission of information is not always neutral as demonstrated in the literature on mass media (Hall, 1982;Ladd & Lenz, 2009;van Dijk, 1995;Vargo et al., 2018;Zhang, 2014). The process of information transmission through media is tinged with an intent to shape people's perception of certain issues in keeping with the vested interests of those in power. ...
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In the present information age, media texts play a dual purpose of transmitting information as well as being a decisive factor to develop public opinions by creating relevant discourse as per the demand of those with particular interests. Such a situation necessitates a critical inquiry into media texts to desensitize the readers to avoid taking media texts at face value. However, the complex nature of such texts requires multi-perspectivism which is made possible through interdisciplinary studies (Hansen, 2011; Klein, 2004). The pragmatic stylistic framework developed by Black (2006), a combination of two domains, provides us with the tools to disentangle the intricacies of such texts and to read between the lines. In the same vein, the present study utilizes Black’s (2006) pragmatic stylistic framework to identify the linguistic and stylistic strategies and also to explore how the language resources are manipulated and used as a tool to depict the interplay of power relations based on difference in position, authority or situation. The data for the current pursuit comprises 30 front-page headlines from The Daily Dawn and The News International. The data analysis process follows the analytical paradigm of descriptive qualitative interpretation in conjunction with Black’s pragmatic stylistic framework (2006). The findings of the study reveal a significant role played by the pragmatic stylistic features in creating and maintaining power relations in newspaper headlines. The findings further validate that linguistic resources are exploited in a way to influence readers’ perception of the reported event and to implicitly project newsmakers’ ideologies. The findings highlight the need to sensitize the readers to such linguistic manoeuvres in order to help them avoid taking the media texts at face value.
... Through this process of representation, film constructs a simulated reality, a form of representation in itself. Hall posits that if the media can successfully transform its representation of the world into an acknowledged depiction of reality, it wields considerable societal influence (Hall, 2005). This influence is inherently embedded in ideology, establishing a framework that subtly permeates, regulates, and influences those within it, progressively internalizing these representations into the collective consciousness as truth. ...
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Movies have witnessed a growing diversity in their content, form, and means of expression. This diversity has shattered the confines of traditional mainstream cinema, transforming the medium into a vehicle for capital operations and brand marketing. Fashion has adeptly employed the cinematic realm to foster communication between fashion brands and their audiences, effectively bridging the gap between the public and the world of fashion through unique storytelling techniques. In this article, we will use Christian Dior as a case study, delving into specific films as the starting point for our discussion. We will explore how storytelling methods play a pivotal role in brand building, thereby demonstrating that the narrative employed in fashion films is a crucial tool for brand development and a novel avenue for fashion communication. Simultaneously, this audio-visual narrative facilitates direct emotional connections between the fashion world and its audience.
... These findings can be interpreted through the lens of media representation theory. Hall (2005) indicates that media representations are not neutral; they are constructed through a series of editorial choices that reflect and reinforce societal power dynamics. The positive portrayal of Christians and the marginalization of other religious groups in Pakistani newspapers reflect the broader socio-political power structures within the country (Ittefaq et al., 2023). ...
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Pakistan is a multi-religious and multicultural society, home to Muslims, Christians, Hindus, Sikhs, and followers of other prominent faiths. This diversity extends beyond religious distinctions to encompass cultural and ethnic variations. Media, particularly newspapers, play a crucial role in shaping public perceptions of these religious groups, emphasizing the importance of impartial and responsible journalism. This study conducts a content analysis of 84 news articles from leading Pakistani newspapers to scrutinize the portrayal of religious groups. The Findings reveal an unequal distribution of media coverage, with Christians receiving the highest attention compared to other non-Muslim groups. While the portrayal of non-Muslim groups is predominantly positive (90.5%), instances of anti-Ahmadi content reflect complexity in media narratives. The findings note a significant focus on the well-being of religious groups and their contributions to society, with 85.7% of articles highlighting religious events. The positive representation reflects broader societal discourse acknowledging diverse contributions and cultural expressions. However, the study raises critical questions about editorial decisions, journalistic priorities, and societal dynamics influencing media narratives.
... Mientras en estos se generan contenidos para conseguir la atención de la audiencia y vender publicidad, las segundas están diseñadas en torno a la explotación de los datos personales del usuario (Radsch, 2023;Zuboff, 2020) para maximizar la capacidad de persuasión y predicción del comportamiento de las audiencias. Esta explotación capitalista del modelo hegemónico del guardián, ya era denunciada por teóricos marxistas como Noam Chomsky (1988) Raymond Williams (1976, o Stuart Hall (1982), quienes sostenían que los medios eran instrumentos controlados por la élite, que construían la realidad que la audiencia debía aceptar e imponían los valores estadounidenses a otras culturas locales. Los medios han sido criticados por las deficiencias propias de un proceso de mediación de la información unidireccional (Jarvis, 2014), así como por priorizar el beneficio empresarial frente a los contenidos de interés público, una decisión empresarial que puede llegar a comprometer la función de servicio público de la información que desempeñan los medios (Vara-Miguel y Sánchez-Blanco, 2023). ...
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A pesar de la aparente neutralidad de las plataformas digitales, estas ejercen una influencia significativa en la mediación de la información, lo que plantea interrogantes sobre su responsabilidad en la garantía del derecho a la información. Este artículo analiza el papel intermediario de las plataformas digitales considerando que su presencia ha transformado el modelo de comunicación pública. Tomando como punto de partida la defensa que hace Desantes (1994) de la información como bien humano y social que engendra un deber para quien la emite, esta investigación sostiene que las plataformas digitales, al igual que los medios de comunicación, deben asumir una responsabilidad estructural con la información. Este artículo explora, a través de una discusión con las ideas de los principales teóricos, cómo las plataformas han alterado la comunicación pública, desafiando los principios tradicionales de los medios y subrayando la necesidad de exigirles una responsabilidad de funcionamiento, como ha hecho la reciente regulación de la UE.
... W przestrzeni studiów kulturowych kultura popularna to przestrzeń znaczeń i praktyk wytwarzanych przez odbiorców w trakcie odbioru i przetwarzania tekstów kultury (Barker 2005: 78). Badanie kultury popularnej koncentruje się na analizie sposobów wykorzystywania poszczególnych towarów w celach komunikacyjnych przez nadawanie im znaczenia, z czym wiąże się pojęcie artykulacji -wyrażania znaczenia w konkretnym kontekście (Hall 1985). Ze względu na możliwy konflikt między znaczeniem tworzonym przez odbiorcę a znaczeniem proponowanym przez twórcę dzieła czy podmioty będące u władzy polityczna koncepcja kultury popularnej ujmuje ją jako obszar walki o znaczenie (Barker 2005: 79), w którym uzyskuje się bądź traci zgodę na podporządkowanie (Barker 2005: 10-11). ...
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Artykuł podejmuje problem dyskusji wokół tematu przeciwdziałania skutkom katastrofy klimatycznej. Przedstawia konflikt między dwoma potencjalnymi sposobami rozwiązywania go: opartym na nieskrępowanych mechanizmach rynkowych oraz na zmianach administracyjno-politycznych. Autor odwołuje się do teorii inkorporacji i ekskorporacji, zjawiska greenwashingu i krytyki neoliberalizmu, aby opisać zmieniający się sposób artykułowania sprzeciwu zwolenników zmian politycznych. Przedmiotami analizy są teksty funkcjonujące w sferze kultury popularnej: komunikacja potentata modowego H&M oraz wypowiedzi Thomasa Laurena Friedmana i Grety Thunberg, reprezentatywne dla obu podejść walki z negatywnymi zmianami klimatu.
... Estrategia clásica de similitudes y diferencias. (Pérez, 2008, p. 3) Hall (1982), estudioso del urbanismo, señala que "la mejor forma de aprender sobre cualquier cosa, sobre todo en un campo tan complejo como el urbanismo, es comparar las experiencias de distintos países" (p. 25). ...
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En este artículo se exponen los tipos de interacciones que establecen los usuarios de dos espacios públicos recreativos. La construcción del argumento de investigación se ajusta a un procedimiento hipotético-deductivo, que da inicio con la discusión teórica de los elementos conceptuales y categorías de análisis que permiten entender las interacciones y los grupos sociales. Posteriormente, se comparan dos casos concretos de la ciudad de Toluca, profundizando en las formas de interacción observadas. Así mismo, se presentan los resultados derivados de los cuestionarios aplicados, señalando los lugares y las actividades de cada parque en las que se concentran dichas interacciones. Los resultados de este estudio indican que el espacio público recreativo sirve como un diverso escenario de interacciones sociales, que van desde encuentros casuales hasta la realización de diversas competencias deportivas, lo cual contribuye al dinamismo de la vida comunitaria local, al igual que a la identidad y sentido de pertenencia.
... SegúnHall (1982), los significados no son el resultado de una imposición, sino de una lucha de poderes que pretenden la inmanencia de ciertos sentidos en algunos contextos. Para este autor, los medios masivos de comunicación como la prensa escrita, realizar constantes procesos de codificación y decodificación de mensajes para darse a entender y volver universal el contexto propio. ...
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Introducción: Las representaciones mediáticas sobre la discapacidad son una realidad social discutida a través de los años. Históricamente, el origen de la discapacidad ha sido atribuido a aspectos religiosos, médicos y sociales. Metodología: Se empleó el análisis crítico del discurso como herramienta metodológica principal. Se analizaron artículos publicados en el tiempo.com y vanguardia.com durante el período 2010-2020, seleccionando aquellos que abordaban temas relacionados con la discapacidad. Resultados: Aunque en la última década se han registrado algunos avances en el discurso periodístico que evita el uso de palabras peyorativas contra las personas con discapacidad, se evidencia una falta de conocimiento en temas relacionados con este fenómeno social y otros problemas sociales. Discusión: La transformación de las narrativas excluyentes en narrativas de diversidad y respeto por los derechos humanos es esencial para promover una representación más justa e inclusiva. Además, es crucial fomentar la formación continua y especializada de los profesionales de la comunicación en temas de discapacidad y derechos humanos. Conclusiones: Es necesario un esfuerzo significativo para transformar la mirada del discurso actual y hablar de un modelo de convivencia desde la diversidad y respeto por los derechos humanos, con el fin de fomentar una representación más inclusiva y precisa de este fenómeno social.
... Cultural thinker Stuart Hall includes both concepts into his theory from the idea that "ideology stems from the notion that all signs are polysemic and that nothing has an intrinsic or inherent meaning" (Mudambi, 2012, p. 25). Hall argues social discourses are the archetypical tools which depend on ideological implications for their meanings (Hall, 1988). Thus, ideological discussion now turned into post-structural stage: "a mode of thinking that succeeded structuralism" (Littlejohn & Foss, 2009, p. 2) which is complex and entails many-sided discussions. ...
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The 9/11 incident and its subsequent terrorism specifically the rise of radical Islamist groups like ISIS (Islamic State of Iraq and Syria), and al-Qaeda astounds the world. ISIS’s propaganda technique using digital media helps the terrorist group motivate and recruit a large group of people from around the world. Terrorist incidents like the Dhaka café in 2016 and France soccer game attack in 2015 provide a glimpse of ISIS ferocity and barbarism with its subsequent series of attacks. This research examines the kind of rhetorical language that ISIS leaders and followers use to support their ideologies. And, how the internet became the main medium for ISIS in promoting hate ideology, violence, and terror? In this study, I follow the method of ideological criticism to examine ISIS’s rhetorical artifacts.
... Media is an intermediary or link between the source and recipient of information. Media can be interpreted as a communication facility that can clarify the meaning between communicators and communicants (Hall, 2020). Media is an object manipulated, seen, heard, read, or talked about, along with instruments used properly in learning activities, which can affect the effectiveness of instructional programs (Firmansyah, 2020). ...
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Technological developments also have an impact on the world of education. Teachers to be able to use technology to create learning that is fun, interactive,and motivating. The purpose of this study is to determine the response of teachers and students as well as the effectiveness of interactive learning media PowerPoint game . This study uses Research and Development research using the ADDIE model, namely through the stages of analysis, design, development, implementation, and evaluation as research steps. Data collection is done by observation, interviews, expert validation, and questionnaires. The developed interactive learning media receives high feasibility ratings, with material experts, media experts, and linguists affirming its validity and suitability for testing. Student responses indicate strong engagement and interest, while teacher feedback underscores its potential as a valuable learning tool. Quantitative analysis of student learning outcomes reveals a significant improvement, with an average increase of 60.60%. Thus, the developed interactive learning media proves effective in enhancing student learning outcomes. The study advocates for the incorporation of this media into the school curriculum, emphasizing the importance of teacher guidance to optimize its utilization. Furthermore, it encourages ongoing development to align with technological advancements, ensuring continuous improvement in interactive learning experiences.
... In this study, we draw upon 'ideology in pieces' framework (Philip, 2011) to explore TEs' sensemaking and enactment of a program's commitment to equity and social justice. Ideology in pieces framework synthesizes Hall's (1982Hall's ( , 1996 theory of ideology and diSessa's (1993) theory of conceptual change to provide a more comprehensive theory of educators' ideological sensemaking and transformation. Instead of characterizing educators' discourses and practices primarily as a static representation of individuals' conceptual understanding, this framework situates such sensemaking in the deeply racialized contexts of the U.S. schooling system. ...
... Many contributions stemmed from discourses in decades prior around issues of political economy, media imperialism, cultural dependency or homogenization (Dorfman and Mattelart, 1975;Schiller, 1971), which gave way to discourses of hybridity, deterritorialization, and globalization (Kraidy, 2005). Influential at this time was a burgeoning cultural studies tradition, with a seminal space in Birmingham's Centre for Contemporary Cultural Studies, which explored media through a lens of ideology and power (Brunsdon and Morley, 2005;Hall, 2005). While the later 1990s and early 2000s saw a proliferation of discourse around borderless flows, others complicated the shift toward globalization theories, calling for renewed recognition of history, context, and power (Curran and Park, 1999;Shome and Hegde, 2002). ...
Article
Grounded in the long tradition of embracing the global in communication and media studies and inspired by feminist standpoint epistemology, we argue that global communication can function as an epistemological standpoint. After summarizing the diverse and rich tradition of understanding the global in communication and media studies and beyond, we theorize that a global communication standpoint is characterized by a combination of four aspects that can be embraced across the discipline: contextualization, historical rootedness, attention to power, and engagement with issues of relationality and comparison. First, we offer examples of the four elements based on existing scholarship. Second, we analyze how these four elements can be embraced in pedagogy. Finally, we survey recent job market dynamics to analyze the definition of the global by professional practice. We conclude by arguing that the embracement of global communication as a standpoint can benefit research across our discipline, regardless of research questions, methods, contexts, or scholars’ identities.
... The relationship between media representations, power, and ideology stems from the fact that the interpretation of events requires the existence of multiple meanings of reality. According to Hall (1982), media have the potential to portray events in a specific way. Media function as channels for distributing specific ideas as the ultimate truth, limiting or dismissing alternative claims to reality. ...
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This article investigates the discursive construction of identities in media discourse, focusing on how British newspapers portrayed Israel and Hamas following October 7th. This study, grounded in van Dijk's socio-cognitive frameworks, used a thematic approach to analyse a dataset of 150 news story headlines from 11 British newspapers. The data collection period extended from October 7th to October 15th, 2023. Data analysis reveals that headlines frequently employ specific discursive strategies to depict Israel as a victim and Hamas as a terrorist organisation. The strategies include polarisation, concretisation, compassion move, negative comparison, norm and value violations, self-identity descriptions, negative lexicalisation, victimisation, hyperbole, and warning. The findings show that the discursive strategies deeply related to mental models were used to generate power by polarising Israel as a victim, which can influence the thoughts of news receivers globally. Portraying Israel as a victim bolsters Israel's positive self-image while simultaneously creating a negative picture of the Hamas organisation. The media's incessant depiction of Israel as a victim, with a particular emphasis on the psychological conditions of Israelis, could potentially shape a widespread perception and collective understanding of the country as being victimised. By providing insights into the discursive construction of terrorists and victims, this study is hoped to contribute to a greater understanding of how media discourse constructs identities.
... A few corporations working with dominant ideologies to attract a mass audience have been controlling the production and distribution of the cable industry (Hall, 2005;Horkheimer & Adorno, 2012). The pro tmaking-driven nature of the media industry silenced, ignored, and misrepresented the voices and stories of ...
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The urgency and complexity of contemporary social justice issues facing the world today mean that activists, scholars, and storytellers need a readily available compendium of cutting-edge scholarship on media and social justice. This handbook represents the collective wisdom of more than 40 leading voices across positionalities and perspectives, geographies and generations, meta-theories and methods, and issues and identities. Each of the 32 chapters presents a state-of-the-art systematic overview of a brief history, key concepts, contemporary debates and dialogues, and future directions. The book begins with introductory remarks on perspectives, positionalities, and paradigms. The section on approaches and analytical frameworks examines classic and contemporary media theories related to social justice such as political economy, critical cultural studies, reception studies, and framing analyses. The next section on methods and meaning-making reviews methodological tools such as quantitative criticalism, media ethnography, and critical discourse analysis for media justice researchers. These theories and methods are then applied to specific intersectional identities, contemporary social issues, and communities worldwide in the next section: “Resistance and Revisioning. The book concludes with reflections on resistances, reckoning, and reparative justice.
... This inequality is also reflected in fiction in which narratives engage with women journalists who attempt to balance masculine and feminine role expectations which gets more difficult as they age (Good 1998;Ehrlich and Saltzman 2015;Saltzman 2003). Fiction can play an important role in on the one hand reiterating but on the other hand also subverting and criticizing these existing inequalities (Matthew Ehrlich 2005;Matthew C Ehrlich 2006;Stuart Hall 1982;Brian McNair 2010). Therefore, this study set out to understand how representational practices of journalism and age congregate in the fiction movie The French Dispatch (Wes Anderson 2021) which was well-received both in the U.S. and in European countries and presents a journalism-centered narrative. ...
... They do not, then, offer us a mirror but a selective, manufactured set of representations (or re-presentations) of the world (Hodkinson, 2011). Stuart Hall (1982) explains: 'representation is a very different notion from reflection. It implies the active work of selecting and presenting, of structuring and shaping.' ...
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Attack, intimidation and oppression on the minority communities are significant socio-political phenomenon in Bangladesh. Media reports and experience show that the minority communities face harassment and oppressions by the religious fundamentalists, terrorists and the vested interest groups around different national parliamentary elections. Due to perceived disobedience of the religious minorities to particular political parties, they reportedly come under attack in different political and communal violence. Since the minority issue is a socio-political matter, the role of media in portraying the issue is also diversified and agenda-based. It is expected that being a social organization media should play its role responsibly in regard to the social issues and the functions of the media can be evaluated by determining its political economy. The study depicts how the leading national dailies of the country looked into the minority issues and presented their content during the 10thparliamentary elections in Bangladesh.
... The theory of media representation supports the conceptual background of this inquiry, as projected by Stuart Hall (2005). It encompasses various aspects and perspectives that examine how media texts construct meaning and shape perceptions within society. ...
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Pakistani is a diverse society, and media are vital in highlighting their identity, presence, and contributions. Newspapers play a pivotal role in shaping perceptions of ethnic minorities, highlighting the need for impartial and responsible journalism. This study examines the role of newspapers in this context, focusing on the portrayal of ethnic minorities through a content analysis of 84 news articles from leading Pakistani Urdu-language newspapers (Daily Jang, Daily Express and Daily Khabrain) to scrutinise the portrayal of ethnic minorities. The study aims to uncover the patterns and themes in the portrayal of these communities. Findings reveal that patterns in coverage allocation, with Christians dominating news coverage compared to other religious groups. The portrayal of non-Muslim groups is predominantly positive, yet the articles featured anti-Ahmadi content, reflecting complexity. The findings emphasise the well-being of minorities, showcasing a positive trend. The news articles accentuated the positive contributions of non-Muslims, and a significant majority (85.7%) covered religious events of minority groups. Positive representation aligns with societal discourse acknowledging diverse contributions and cultural expressions. Critical inquiry is prompted by editorial decisions, journalistic priorities, and societal dynamics shaping media narratives. K E Y W O R D S Print media, ethnic minorities, ethnocultural diversity, media portrayal, Pakistan
... S vremenom su se znanstvenici poput Paula Lazarsfelda i Harolda Laswella usmjerili i proučavali i dugoročne utjecaje izloženosti publike medijima te ih povezivali s oblikovanjem percepcije i formiranja stavova te usvajanja obrazaca ponašanja unutar društva (Seaman 1992;Valkenburg et al. 2016). Teorija kojom se proučavala pasivna medijska publika je teorija hegemonije (Hall 1993;Kellner 1995), a uporišta ima u konceptu hegemonije Antonija Gramscija (Hall 1982;Thompson 1990). Prema ovoj teoriji medijska je publika uvjetovana načinima na koje će razumjeti i interpretirati medijski sadržaj, a koji su usklađeni s unaprijed određenim i kreiranim obrascima pošiljatelja informacije (Silverblatt i dr. ...
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The digital age has brought several changes in the understanding of the former mass media and the way of distributing different media contents, but also in the ways of media audience involvement in mass communication processes. Due to the large amount of information and the channels through which it is disseminated and the increasingly fragmented media audiences, the influence of the media on contemporary democratic societies has changed significantly compared to the influence of the mass media in the 20th century. Differences in media representations of social reality, the dispersion of their authors, the number of publications and their reach, as well as the conditioned interpretations of media audiences, have led to the so-called post-truth media constructions of reality, also one of the key features of the 21st century. In this paper, the authors provide an overview of theories about media audiences and generations that have been developed within the communication sciences. They specifically focus on the contemporary trends that have affected the disappearance of the mass audience due to its intense fragmentation as a result of the technology change, and at the end of the paper, they highlight the social changes that arise as a result of the aforementioned processes.
... S vremenom su se znanstvenici poput Paula Lazarsfelda i Harolda Laswella usmjerili i proučavali i dugoročne utjecaje izloženosti publike medijima te ih povezivali s oblikovanjem percepcije i formiranja stavova te usvajanja obrazaca ponašanja unutar društva (Seaman 1992;Valkenburg et al. 2016). Teorija kojom se proučavala pasivna medijska publika je teorija hegemonije (Hall 1993;Kellner 1995), a uporišta ima u konceptu hegemonije Antonija Gramscija (Hall 1982;Thompson 1990). Prema ovoj teoriji medijska je publika uvjetovana načinima na koje će razumjeti i interpretirati medijski sadržaj, a koji su usklađeni s unaprijed određenim i kreiranim obrascima pošiljatelja informacije (Silverblatt i dr. ...
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Digitalno doba unijelo je niz promjena u poimanje nekadašnjih masovnih medija i načina distribuiranja različitih medijskih sadržaja, ali i u načine uključenosti medijskih publika u procese masovnoga komuniciranja. Uslijed velike količine informacija i kanala putem kojih se šire te sve fragmentiranijih medijskih publika, utjecaj medija na suvremena demokratska društva značajno se promijenio u usporedbi s utjecajem masovnih medija u 20. stoljeću. Različitosti u medijskim prikazima društvene stvarnosti, disperziranost njihovih autora, količina objava i njihov doseg, kao i uvjetovane interpretacije medijskih publika dovele su do tzv. post-činjenične (engl. post-truth) medijske konstrukcije stvarnosti, ujedno jednog od ključnih obilježja 21. stoljeća. U ovom radu autorice donose pregled teorija o medijskim publikama i generacijama koje su razvijene unutar komunikacijskih znanosti, posebnu pažnju posvećuju suvremenim trendovima koji su promjenom tehnologije utjecali na nestanak masovne publike zbog njezine intenzivne fragmentacije te na kraju rada ističu društvene promjene koje nastaju kao rezultat navedenih procesa. Ključne riječi: digitalni mediji; medijske publike; medijske generacije; fragmentacija; digitalno doba.
... The article offers a reading of the political uses of the history and memory of three heroic figures of the MPLA, Hoji ya Henda, Deolinda Rodrigues, and . 5 On work of signification see Hall 1982. Augusto Ngangula, each a patron of an MPLA grassroots organization. ...
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... For this reason, neo-Gramscian scholarship conceives of media as part of a networked civil society that to a significant extent helps secure public support for hegemonic agendas and arrangements (Ford & Newell, 2021). Critical scholarship highlights the deep influence of contemporary commercial media on perceptions and their profound societal consequences (Carvalho et al., 2017;Gavin, 2018), backed by political economic analyses of media systems and associated technologies (Anderson, 2009;Gramsci, 2000;Hall, 2005;Herman & Chomsky, 2010;Lahsen, 2020;MacLeod, 2019;McChesney, 2007;Slaughter, 2021). ...
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... This accumulated knowledge points to the importance of rethinking and redesigning governance of information and communication systems to ensure that dominant frames and messaging are conducive to action towards sustainability. Long identified as crucial means of power (Gramsci, 2000;Hall, 2005), media systems are a prime means of thought control, and it is a power wielded overwhelmingly by elites to serve their own interests. Empirical data from around the world show that media ownership tends to be elites' most reliable means of retaining their disproportionate wealth and power (Eleftheriadis, 2014;Markus & Charnysh, 2017), and that this perpetuates the interlinked problems of inequality and (Blofield, 2011). ...
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This study explores the Representation of Pakhtuns in Pashto Drama by Pakistan Television Peshawar through the Critical Discourse Analysis Research Model by Norman Fairclough. The analysis is based on the Representation Theory by Stuart Hall, which believes that representation has real-life consequences for a nation, ethnic group, or community. This is why the study examines how Pakhtuns are represented in Pashto Drama. The researchers have selected four popular dramas through convenient sampling, aired by PTV in different eras which attracted the viewers and brought monetary benefits to the station. The study employs the CDA model which is a theory too, to critically analyze the discourse through language, visualization, and characterization, revealing how media frames and constructs the image of Pakhtuns for its audience. The Representation theory is used to understand further the sociopolitical context in which these portrayals emerge and the impact they have on public perception of Pakhtun culture and traditions. The study finds that Pakhtuns are misrepresented through text, visuals, and characterization. This misrepresentation of Pakhtuns in Pashto dramas can have disastrous consequences as viewers get a negative impression of them. The research contributes to the broader understanding of Pakhtuns' representation in Pakistani Media in general and focuses on Pashto drama highlighting both the reinforcement and contestation of stereotypes. Pages: 135-148
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This chapter suggests that Lebanon’s status as a failed state can be measured not only by its inability to provide the political goods that a state should supply, such as security, health care, infrastructure, and a safe monetary and banking system, but through its discourse practices. Thus, the hypothesis is that discourse analysis can unravel and further enhance our understanding of the effects of bad governance and irrational economic policies, or dependence on an entrenched practice of sectarian politics. At the beginning, I establish a thematic overview of Critical Discourse Analysis in order to answer the cluster of questions raised in other chapters in this book. The second section constructs a novel account of the theoretical framework of gaslighting, which I specifically call “gaslighting the population”.
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This study is an investigation into the allegation by the Ndebele people that, Matabeleland region is underdeveloped because of the Shona government that is deliberately underdevelope it, for tribal reasons. The study came at a backdrop where, tribalism will hinder the implementation of devolution in Matabeleland and Mashonaland Provinces. To ensure that, tribalism do not affect public policies, Samora Machael advised fellow newly formed African States that, in their DDR, they must ensure that, the tribe dies for the nation state to live. This advice was set to ensure that, public officials must not take with them their tribes to the public office. Machael when he interacted with fellow nationalist and hosted Zimbabwe nationalist movements, he observed how tribalism caused disunity and derail independence hence his advice, the tribe must die for a nation state to live. The study used mixed methodology interms of research methodology. The key themes that came of the study are that, language separate Ndebele and Shona, secession is inevitable, failure to tame tribalism by public officials resulting in them making tribal decisions and appointments had killed the prospects of an effective unitary state and public policy implementation. The other important factor is that, Zimbabwe is highly tribally polarised and politically charged far that, no public policy is unimplementable. Recommendations were that, there must be a political will, Matabeleland want full devolution that will see its citizens directly benefiting from the resources within their communities, which public officials must not take with them their tribes, that the issues being raised by MRP be addressed and the government must stop bundling every tribe in Zimbabwe as either Shona or Ndebele. The study also formulated new theories in line with qualitative research that, new theories can be generated after a research study.
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This chapter attempts to investigate how mainstream popular cinema creates and represents the dark side of organizational life. By integrating popular culture and organizational studies, it deconstructs the dark side of organizations and using a number of films that on the working life of societies and suggests that such an examination makes room for complex inquiries regarding the idea of this hidden aspect of organizations.
Thesis
Sergei Diaghilev’s Les Ballets Russes managed to revolutionise ballet on a world scale and changed the Russian and European cultural landscape forever. The thesis focuses on the intercultural aspect of the phenomenon, namely, the way Les Ballets Russes facilitated the intercultural communication, perception of the Russian culture and, subsequently, assimilation of the Russian refugees in Europe. Writing on the ballet company’s phenomenon, I will take as the basis some aspects of reception and audience reception theory, as well as fairy-tale and communication studies, focusing on the assumptions and conclusions of Vladimir Propp, Bruno Bettelheim, Pierre Brunel and others. I also refer to certain aspects of social psychology and cognitive linguistics (cognitive metaphor). My central assumption is that the folk narratives in ballet, evoking subconscious processes and mythological perception on a non-verbal level, represent a powerful tool for national representation and cultural exchange. Because of the research, I argue that fairy-tale narratives in Les Ballets Russes contributed to the Russian style’s propagation on the European audience, making the impulse further evolve in Europe through the imagery of the Russian abroad. Focusing on the French audiences, I show how cognitive metaphors created through the spectacles brought the Russian and French people closer. The theoretical analysis lays the basis for the evaluation of current soft power and cultural diplomacy strategies.
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The exploration of culture wars encompasses a diverse array of disciplines, spanning from historiography to political science, and from hegemony studies to globalisation studies. This chapter delves into this extensive literature, aiming to contextualise the emergence of culture wars. We delineate three distinct dimensions of this context: firstly, the theoretical backdrop, which encompasses a range of theoretical frameworks including cultural studies, sociology, political theory, and political science, with a particular focus on concepts such as cultural hegemony, ideology, cleavage, and identity politics. Secondly, the geographical context, which pertains to the evolution of public and political discourse on gender issues in Italy, from the inception of the Republic to the contemporary era, traversing the lengthy tenure of Berlusconi. Lastly, the communicative-media context is explored, characterised by transformative processes in discourse and public debate such as platformisation, fragmentation, polarisation, information disorders, and emotionalisation.
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A positive psychological point of view that humour is the source of resilience shows its effect in social crises as well. Humour, which activates positive emotions such as joy and amusement, was examined in the context of the cultural and social characteristics of the Turkish society in this study. The main discussion of the study was carried out within the framework of the question, ‘What is the position of the humour in the incidents which caused the social crises in Turkey?’. While the existence of an apolitical generation under the influence of neoliberal transformation in Turkey in the near term was talking, humour began to be used as a tool by this generation as a different social response. This study aimed to contribute to the field of Positive Psychology and humour by making a description of contemporary discourse through its conceptual framework that evaluates classical and current research on humour from a positive psychological perspective. In this study, humour content shared on Twitter after 2010, when the social crises was experienced in Turkey, was investigated by a descriptive analysis method. The themes determined in accordance with the social structure through this analysis were determined as answers to the question of when and what Turkish society laughed at.
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The premise of this book is the intersection between language ideologies and language usage in South African television. This chapter aims to connect these two fields of inquiry to form a sufficiently robust theoretical framework for data analysis in the subsequent chapters. This chapter outlines theoretical issues concerning language ideologies and usage in popular culture. The chapter starts by discussing the concept of ideology. It then discusses what constitutes a language ideology and offers a few examples of language ideologies in different settings. The last section of the chapter discusses the existence and implications of language ideologies in popular culture.
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Sažetak: U ovom radu se govori o tome na koje načine se prikazuje kultura, odnosno šta se podrazumeva pod kulturom na najposećenijim informativnim veb-portalima u Republici Srbiji, kroz fokus na rubrike koje sadrže reč „kultura” u nazivu. Istraživanje je pokazalo da su te rubrike, generalno posmatrajući (uz jasne razlike koje postoje među veb-portalima pojedinačno), više istaknute kao zasebne rubrike nego minimalizovane kao podrubrike, a da je najviše kreiranog medijskog sadržaja iz oblasti muzike, potom iz filma i serijskog programa, pa pozorišta, književnosti itd. Postoji i značajan broj izdvojenih tekstova koji se bavi privatnim životima aktera iz kulture i drugim temama koje nisu direktno povezane sa kulturnim sadržajima, pa tako postoje i tekstovi čije mesto je upitno u toj rubrici, uz dodatak da se aktivnost korisnika povećava upravo u komentarima takvih medijskih sadržaja. Žanrovska struktura nije raznovrsna, dominiraju vesti i izveštaji, uz retke primere drugih novinarskih formi. Samim tim, nedostaje kompleksniji pogled na širok dijapazon kulturnog sadržaja, kroz analize, kritičke i druge elemente. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Abstract: This paper discusses the portrayal of culture and the meanings attributed to culture on the most frequently visited informational web portals in the Republic of Serbia. The focus is on the sections that contain the word "culture" in the title. The research reveals that these sections, though with clear variations among individual web portals, are generally given more prominence as stand-alone sections rather than being minimized as sub-sections. The majority of media content created in these sections pertains to music, followed by films and series. The content related to theatre, literature and other cultural aspects is also present, but to a lesser extent. Additionally, there is a significant number of articles covering the private lives of figures from culture and other topics not directly connected to cultural content, raising questions about their relevance to the culture section. Furthermore, it has been noted that user activity is intensified through comments on such media content. However, the genre structure of the content is not diverse, with news and reports being dominant, while other forms of journalism are infrequently found. Consequently, there is a lack of a broader view of cultural content, such as in-depth analysis, criticism and other elements.
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This chapter serves as an introduction to the handbook’s Part One titled Conceptual Foundations. It wades into issues of journalism as a discipline. It provides five perspectives which together form the basis on which the other three parts are built. It includes five chapters whose content dwells on a variety of concepts and theories as well as related journalism practices, with presentations on how theories can help improve practice. The content of this part covers the following topics: a review of foundational contemporary literature, the role of algorithmic news, news, and environmental education, normative values journalists subscribe to globally, and a theoretical framework to unravel news.
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With Sidewalk Labs’ Quayside project, Toronto joined other cities where smart city discourse has circulated and projects have been developed, interpreted, and studied. Situated at the intersection of media, technocultural, urban, and journalism studies, this book examines the discursive struggle over the production of a future, hybrid urban space. My overall thesis is that the news media’s production of discourse was imbricated in the process of assembling a smart city project. In this chapter, I begin by calling attention to the dynamics of mediatized controversy. In the second section, I discuss why attending to journalism and the smart city is an important move in urban media studies. In the third section, I make the case that quality journalism mattered for urban learning. In the fourth section, I present a synopsis of the Quayside project story that accents how the project’s trajectory to assemble a novel neighbourhood assemblage had significance for technological policy and politics. In the final section, I set out the work to be done in the rest of the book to show how local journalism was an influential mediator of this project for the city of Toronto.
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This essay is about poetry, publication, and intergenerational caretaking in the context of a mass death event—the HIV/AIDS pandemic. It reads the work of contemporary Black, queer American poets Danez Smith, Jericho Brown, and Pamela Sneed for their intertextual and interpersonal engagement with queer and of-color literary texts and voices (in particular, those of Essex Hemphill, Melvin Dixon, and Donald Woods) under threat of erasure by HIV/AIDS and its effects and aftermaths. In doing so, it argues that Smith, Brown, and Sneed enact in their writing a political, spiritual, and historical project of recuperation and republication, taking the term “republishing” to encompass varying forms of print, performance, allusion, thematic evocation, formal echoes, and citation. In examining the complex, varied, and cross-temporal processes of poetic and scholarly caretaking and kinship—and of publication, “depublication,” and republication—this essay shows that the imprinting of HIV/AIDS into countercanonical poetry offers a crucial, ongoing, and collective counterweight to prevailing assumptions and stereotypes about the virus and the disease it causes, as well as creating and sustaining alternative sites of memory, mourning, and meaning making.The implications of the kind of republishing that Smith, Brown, and Sneed gesture toward—this way of remembering and reminding others of lost texts and writers—are manifold, if complex and unavoidably constrained, and include new readerships; the preservation of stories, legacies, and knowledge; and the mitigation of Black queer literary losses as a result of HIV/AIDS.
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