Innovation adoption and diffusion in the digital environment: Some research opportunities
Abstract
Abstract
... Before the review of factors influencing the adoption of the use of information technology by teachers, the concepts of adoption is described. Rangaswamy & Gupta, (2000) describes adoption as the decisions that individuals make each time that they consider taking up an innovation. Similarly, Rogers (2003) defines adoption as the decision of an individual to make use of an innovation as the best course of action available. ...
This research paper investigates the Integration of Educational Technology in Accounting Education. Specifically, the study aims to; Ascertain whether Educational technology helps to influence the culture of computer literacy in future accountants and to examine whether educational technology has remarkable effect in teaching and learning of accounting education. Two hypotheses were raised in this study. A descriptive survey research design was employed in this study. The study was conducted in North West region of Nigeria. The population of the study comprises all the final year students in Accounting Education Department in the five (5) Federal Colleges of Education in North West region of Nigeria. A simple random sampling technique was used to select 100 (20 from each school) students as respondents and a well structured questionnaire titled "Integration of Educational Technology in Accounting Education. ''(IETAE)". Simple alternative or multiple choice of responses of 2 (Two) point of scale of AGREE or DISAGREE were made available for the respondents to tick. Frequency and percentages was used to analyze the data collected while Chi-Square (X²) technique was used to test the hypothesis. The findings showed that Educational technology helps to influence the culture of computer literacy in future accountants. The study also deduced that Educational technology has remarkable effect in teaching and learning of accounting education. The outcome of this study provides important information on the need for integration of educational technology in accounting education. The study recommends among others that The Nigeria tertiary institutions offering accounting education should create more attention to the areas of educational technology curriculum coverage as this will help the students to be well equipped to meet labour market demands. Introduction The rapid growth in Educational technology have brought remarkable changes in the twenty-first century, as well as affected the demands of modern societies. Educational technology is becoming increasingly important in our educational system. Therefore, there is a growing demand on educational institutions to adopt the use information technology to teach and impart knowledge the students need for the 21st century. Realizing the effect of Information technology in the workplace and everyday life, today's educational institutions try to restructure their educational curricula and classroom facilities in order to bridge the existing technology gap in teaching and learning. This restructuring process requires effective adoption of technologies into existing environment in order to provide learners with knowledge of specific subject areas, to promote meaningful learning and to enhance professional productivity (Tomei, 2005). Previously, accountants in organizations employed socially acceptable behavioral method of reporting accounting transactions and events in order to generate books such as profit and loss account, balance sheet,
... Rogers [15] describes the innovation-decision process as "an information-seeking and information-processing activity, where an individual is motivated to reduce uncertainty about the advantages and disadvantages of an innovation". According to Rangaswamy and Gupta [20], the study of adoption behaviour and the diffusion process for digital products is "based on concepts and theories of individual decision-making and allows one to segment and profile customers based on the time of adoption and on their inclination to adopt an innovation. The Diffusion of Innovation theory focuses on how, why and at what rate novice ideas and technology are disseminated across cultures and generations. ...
Digital music streaming and downloading platforms supervene the stymied superfluity of physical music distribution in the recording industry. The significant transition seems to provide quasi-real-time increased music consumption. The purpose of the study is to identify the challenges associated with the paradigm shift to the digital trajectory of music regarding global market demand and to establish the extent to which digital diffusion innovations influence digital music distribution and consumption in the recording industry. The exploratory research study employed univariate and multivariate statistical analysis to analyse the data collected from 217 musicians. The study found that the customer base of physical retail stores is dwindling due to the increasing number of independent artists and technologically compatible media devices that encourage music streaming and downloads. The practical implications ensue the amplitude of music downloads that is proffered by modular technological developments, such as the buttress of smartphones while it predicates the perspicacity of innovative digital technologies to create independent shrewd music entrepreneurs.
... In this study, the focus is on ICT as a specific type of innovation of interest. Adoption, as described (Rangaswamy and Gupta 2000), refers to the decision made by individuals or organizations to use an innovation. In the context of this study, adoption refers to TVET-accredited institutions' decision to acquire and use ICT in their administration and management. ...
This research examines the challenges that impede the adoption of Information and Communication Technology (ICT) in the field of Technical Education and Vocational Training (TVET) accredited institutions in the Punjab, Pakistan and explores the potential of ICT to improve the TVET sector and alleviate poverty. The study employs a descriptive survey design, which is a type of research used to identify current conditions, processes, and relationships, as well as to determine the key characteristics of variables of importance in each context. The focus of the study is to analyze the adoption rates of ICT in TVET institutions and to validate the Technology Organization Environment (TOE) framework for the TVET sector, which aims to incorporate ICT. The scope of this research is to identify challenges that hinder the adoption of ICT, assess the levels of availability and usage of ICT, and determine what is needed by TVET-accredited institutions to overcome these challenges. With the aid of ICT, everyone who interacts with TVET institutions can process, store, retrieve, and transfer information, which can improve the quality of education and help alleviate poverty in Pakistan.
... Before the review of teachers' factors influencing the adoption and integration of the use of ICT by teachers, the concepts of adoption and integration are described. Rangaswamy & Gupta, (2000) describes adoption as the decisions that individuals make each time that they consider taking up an innovation. Similarly, Rogers (2003) defines adoption as the decision of an individual to make use of an innovation as the best course of action available. ...
Global investment in ICT to improve teaching and learning in schools have been initiated by many governments. Despite all these investments on ICT infrastructure, equipments and professional development to improve education in many countries, ICT adoption and integration in teaching and learning have been limited. This paper therefore examines teachers' factors influencing adoption and integration of information and communication technology into teaching and learning processes. These barriers include attitudes, teacher workload, teaching experience, gender, computer self-efficacy, and ICT competence. The article concluded that knowing the extent to which these barriers affect individuals and institutions may help in taking a decision on how to tackle them.
... Adoption refers to an individual's decision about taking a given innovation (Rangaswamy & Gupta, 2000). Many studies have explored the factors that impact individuals' ICT adoption (Aboelmaged & Gebba, 2013;Baker et al., 2007;Chu & Chen, 2016;Pavlou & Fygenson, 2006;Tosuntaş et al., 2015). ...
Technostress is an undesired consequence of information and communication technology (ICT) use and might negatively affect teachers. However, there is a lack of empirical research exploring the influences of technostress creators on teachers' ICT use. This study aims to bridge this gap by exploring the structural relationship among five technostress creators (ie, techno‐complexity, techno‐overload, techno‐invasion, techno‐insecurity, and techno‐uncertainty), teachers' attitudes toward ICT, and their ICT adoption intentions. The research model was developed based on existing literature and tested using structural equation modelling. Data were collected from 289 teachers from six public elementary and secondary schools in China. The results indicate that: (a) teachers' attitude toward ICT has a significant positive effect on their ICT adoption intentions; (b) techno‐insecurity and techno‐complexity have significant negative effects on teachers' attitude toward ICT and ICT adoption intentions, respectively; (c) techno‐invasion and techno‐overload have significant positive effects on teachers' attitude toward ICT and their ICT adoption intentions, respectively; (d) techno‐uncertainty has a significant positive effect on both teachers' attitude toward ICT and their ICT adoption intentions; (e) compared to younger teachers, the attitude of teachers aged 45 and above toward ICT are more negatively affected by techno‐insecurity. Implications for the management of technostress creators are discussed.
Practitioner notes
What is already known about this topic Technostress negatively influences teachers' acceptance and adoption intention of ICT.
The influences of specific technostress creators may differ.
There is a lack of empirical research exploring the exact influences of technostress creators on teachers' ICT use.
What the paper adds Techno‐insecurity and techno‐complexity negatively affect teachers' attitudes toward ICT and ICT adoption intentions, respectively.
Techno‐invasion and techno‐overload positively affect teachers' attitudes toward ICT and their ICT adoption intentions, respectively.
Techno‐uncertainty significantly positively affects teachers' attitudes toward ICT and ICT adoption intentions.
The attitude of teachers aged 45 and above toward ICT is more negatively affected by techno‐insecurity.
Implications for practice and/or policy Schools should provide adequate end‐user training, a friendly technical help desk, and teacher‐oriented psychological counselling programs concerning technostress to mitigate teachers' techno‐complexity and techno‐insecurity.
School administrators should take measures, such as providing timely upgrades and continuous maintenance services, to ensure the reliability and accessibility of technologies.
It is necessary for school ICT support staff to guide teachers, especially teachers aged 45 and above, to take positive coping strategies, such as venting, seeking social support and engaging in technical training, to deal with techno‐insecurity.
Omni channel retailing phenomena gain lots of attraction among techno-savvy people because of the convenience. Most of marketers try to reach and capture large potential customers by providing them with various digital inputs through the retailing of Omni channels. Therefore, the study focuses on the identification of omnichannel characteristics' impact on the buying intention of those customers who purchase their products with omnichannel retailing. College students in the age group 18 to 25, who are studying in urban areas were selected as the respondents for the present study. Out of 500 respondents 441 valid responses have been considered for the final analysis. The outcome demonstrates how Omni channel characteristics positively impact Omni channel consumers' intentions to buy. How to cite this article: Chavda, V., Parmar, B.J., Zalavadia, U. (2024). Assessment of Omni channel retailing characteristics and its effect on consumer buying intention. The Scientific Temper, 15(spl-2):201-211.
One new factor driving the banking industry towards long-term, high-quality growth is digital marketing, which has arisen within the framework of the digital economy. The purpose of this research is to examine the effect of digital marketing on the financial results of MENA banks from 2010 to 2023. The research examines the impact of digital marketing techniques on the effectiveness of financial institutions through Tobit regression analysis, taking into account and controlling for sustainable practices (ESG), bank-specific characteristics (capital adequacy, bank size, liquidity, and cost efficiency), and macroeconomic variables (GDP and inflation). This empirical paper managed to collect the data for eleven countries in the MENA from the Refinitiv Eikon platform, world bank database, and the annual reports of relevant banks in the different stock markets. The final sample included 78 banks out of 120 listed banks. The results show that there is a clear association between the presence of digital marketing campaigns and improved profitability and market share growth for banks. Aligning digital initiatives with ESG principles is crucial for long-term value development, and sustainable practices increase these beneficial benefits even more. The research also shows that macroeconomic factors and bank-specific characteristics affect how effective digital marketing campaigns are. The significance of digital transformation and ESG integration in promoting competitive advantages and long-term growth in the MENA banking sector is highlighted by these findings, which have important implications for policy, investors, and bank executives.
Improving the energy efficiency of household appliances is a global strategy for mitigating the effects of climate change and ensuring energy security. Consumers, however, often underinvest in energy efficiency. This research draws on the theory of diffusion of innovation to develop an electronic word-of-mouth (eWOM) process model of energy-efficiency uptake in online marketplaces. Model estimation, based on room air conditioners’ data from a large online marketplace in India, uncovers underexploited eWOM pathways to accelerate the diffusion of energy efficiency innovations for the benefit of consumers and the health of the planet.
Increasingly, hardware producers and software developers are falling over each other to be first to market with even newer and even more improved versions. To use IT-intensive products effectively, consumers often must make long-term financial and nonfinancial investments in the product or in the overall system; they expect to be able to use the product for an extended period before having to repeat the investment. The rapid introduction of new and improved versions can make a consumer regret a previous purchase, hesitate over any new purchase, and agonize over similar purchases in the future. It is not in a producer's long-term interest if consumers balk. The author articulates the underlying reasons for ¿ and the consequences of ¿ adverse consumer reaction to rapid product improvement and offers suggestions for mitigating some of these reactions.
Abstract Inthis paper we review managerial applications of diffusion models in marketing. We first develop definitions for the basic Bass model and some of its key extensions. Following this, we briefly review a number of applications from which we draw some lessons on building and using diffusion models for predictive and normative applications. We also provide a Microsoft Excel- based software that implements the Bass and generalized Bass diffusion models along with a tutorial to illustrate how to use the software. Finally, we include a case on High Definition Television (HDTV) that allows the reader to explore how to use diffusion models (with our software) to address a business forecasting problem. The other chapters in this book ,have focused ,on analytic ,developments ,and extensions of
The conventional wisdom that product lifetimes are shrinking has important implications for technology management and product planning. However, very limited empirical information on this topic is available. In this paper, product lifetimes are directly measured as the time between product introduction and withdrawal. Statistical analyses of desktop personal computer models introduced between 1974 and 1992 are conducted at various product market levels. Results indicate that (1) product technology and product model lifetimes have not accelerated, and (2) manufacturers have not systematically reduced the life-cycles of products within their lines. Instead, the products of firms that have entered this industry in the more recent years tend to be based on previously existing technology, and, not surprisingly, these products have lifetimes that are shorter than those of established firms. Implications of these findings are discussed.
This chapter describes the contributions of management and marketing science literature to the cumulative understanding of the dynamics of innovation diffusion. As a theory of communications, diffusion theory's main focus is on communication channels. Communication channels are the means by which information about an innovation is transmitted to or within the social system. These means consist of both the mass media and interpersonal communication channels. Individual members of a social system have different propensities for relying on mass media or interpersonal channels for seeking information about the innovation. Interpersonal communication, including nonverbal observations, is important influences in determining the speed and shape of the diffusion process in a social system.
A study was conducted to develop a better understanding of the timing of consumer durable good replacement purchases. The demographic characteristics, attitudes and perceptions, and search behavior of consumers who replace a product during the early and late parts of its lifetime were examined. Results based on univariate and multivariate analyses of replacement buyers of new automobiles indicate that "early" replacement buyers are more concerned with styling and image and less concerned with costs than "late" replacement buyers. Further, early replacers have higher income, but lower levels of educational achievement and occupational status, than late replacers. Late replacers engage in more search activity. Findings also suggest that marketing efforts have differential effects on the replacement buyer segments.
The authors propose and calibrate a "split hazard" model that allows simultaneous modeling of observed heterogeneity with respect to both probability and timing of eventual adoption. Model validation with data for the diffusion of automatic teller machines (ATM) across 3689 banks demonstrates the robustness of the model framework to conceptual and distributional assumptions.
We obtain the optimal pricing policy of a monopolist marketing successive generations of product advances. We characterize the impact of foresight regarding entry of the second generation product and the technological substitution and market expansion created by the introduction of the second generation product on the optimalpricing policy of the monopolist. We also obtain the optimal pricing policies of the producers in situations where the successive generations of product advances are marketed by independent producers. By contrasting these policies with those of the monopolist marketing successive generations of product advances, we provide insight on the differential impact of foresight, technological substitution and market expansion on the optimal pricing policies of the producers.