Article

The Customer as Ally: The Role of the Customer in the Finance Sector Union's Campaigning

Authors:
To read the full-text of this research, you can request a copy directly from the author.

Abstract

In recent years the Finance Sector Union has pursued a range of strategies which rely on the incorporation of customers into its campaigns. These strategies extend from the employment of a discourse of shared worker and customer concerns in its communications with union members and the public through to the development of alliances with consumer and community groups. While easy to advance in an industry where customer disillusionment and frustration is widespread, these appeals for solidarity and the formation of alliances are not unproblematic. In the light of lessons drawn from US literature on community campaigning and the experiences of other Australian unions, this article explores the limitations and potential of union strategies that seek to incorporate the customer and evaluates the alliances formed between the Finance Sector Union and community groups.

No full-text available

Request Full-text Paper PDF

To read the full-text of this research,
you can request a copy directly from the author.

... Bankacılık sektöründe iş kayıplarına paralel olarak, sendika üyeliği de azalmıştır (Cutcher, 2004). Bunda sektörün insan kaynaklarını ağırlıklı olarak vasıflı ve yetişmiş bireylerden sağlaması bir etken olarak kabul edilmektedir (Koçak ve Erdoğan, 2011). ...
Article
Full-text available
Bu çalışmada ekonomi ve insan kaynakları açısından önemli bir yer tutan bankacılık sektörü ve sektördeki sendikal gelişmeler sorgulanmıştır. Türkiye’deki bankacılık sistemi ve banka çalışanlarının üyelik durumunun incelendiği araştırmada; yazın taraması ve görgül araştırmalardan yola çıkılarak konuyla ilgili tespit edilen hususlar kuramsal çerçevede ortaya konulmaya çalışılmıştır. In this study, the banking sector and trade union developments in the sector, which plays an important role in terms of Economics and human resources, have been investigated. Based on the literature survey and the scientific researches, it was tried to put forward the issues related to the subject in a theoretical framework which examined the banking system in Turkey and the membership status of the bank employees.
... In 1992 the term reemerged in the United States to describe coalitions between unions and community organizations at a time when unions were in decline (Banks 1992). Defining community unionism as coalitions also spread to Canada and Australia (Tufts 198;Lipsig-Mumme 2003;Cutcher 2004;Tatersall 2004Tatersall , 2006Muir 2008). At one level the term 'community' has been colloquial and vague, but it is not however meaningless. ...
Chapter
Full-text available
The handbook aims to codify, align and disseminate research results that focus on the phenomena of network formation and evolution, the decision support and decision-making, as well as the modelling and planning aimed at coordination of network actors - organizations or individuals – in crisis management. Whereby we refer to crises as disruptive events of significant magnitude, such as natural disasters, acts of terrorism but also disruptive innovation. This volume serves as a forum for researchers with an interest in Network Dynamics and Formation of Coalitions. It brings together scholars (and practitioners) from several disciplines and practices that want to understand network dynamics inside and beyond organizational boundaries. To that end they study various contexts, including networks of professionals, organizational networks in industries, and crisis response networks. The latter setting is ideal, given the rapid organizational formation that can be observed in response to a crisis situation (e.g. a tsunami, a bomb attack, etc.): a highly dynamic situation that arises unexpectedly, is threatening, requires fast responses and challenges existing resources. To further our understanding of network dynamics, this volume roots its theoretical perspective on coalition theory, from the Political Science domain as well as insights from other disciplines, such as Technology and Innovation Management and Organization Science.
... Korczynski and Ott, 2004 27 Heery, 1993;Cutcher 2004 ...
... Since the 1990s, the term labor-community coalitions has been the most commonly used phrase in the US to describe coalitions (Brecher and Costello 1990a;Nissen 2004). Alternatively, the term community unionism is sometimes used to refer to coalitions between unions and community organisations (Banks 1992;Tufts 1998;Cutcher 2004;Tattersall 2006a). Yet the term community is also used in discussions of union renewal to define concepts beyond coalition work, such as alternative spaces for union organizing (Baccaro, Hamann and Turner 2003), or a complex set of social networks, whether based on place, identity, culture or common feeling (Massey 1994;Patmore 1994;Thornwaite 1997;Wills and Simms 2004). ...
Article
Full-text available
Union renewal and coalition unionism are widely considered necessary; however, the reasons why a union might participate in a coalition is undertheorized. This article considers six factors that help explain when a union is likely to form a coalition with a community organization, which are explored in a case study comparison of two coalitions in Australia and Canada. Preexisting union identities, common interest, and decentralized union structures make coalition formation more likely and shape the degree of union member participation in coalitions. Unions are likely to engage in coalitions when there is a coincidence of crisis and perceived opportunity for coalition practice, while noting that the depth of union engagement is greatly affected by the type of union actors that initiate coalition participation (whether leaders, organizers, or stewards). Different passages for coalition unionism are possible, and they can originate inside unions or be provoked externally by community organizations.
... Since the 1990s, the term labor-community coalitions has been the most commonly used phrase in the US to describe coalitions (Brecher and Costello 1990a;Nissen 2004). Alternatively, the term community unionism is sometimes used to refer to coalitions between unions and community organisations (Banks 1992;Tufts 1998;Cutcher 2004;Tattersall 2006a). Yet the term community is also used in discussions of union renewal to define concepts beyond coalition work, such as alternative spaces for union organizing (Baccaro, Hamann and Turner 2003), or a complex set of social networks, whether based on place, identity, culture or common feeling (Massey 1994;Patmore 1994;Thornwaite 1997;Wills and Simms 2004). ...
... Since the 1990s, the term labor-community coalitions has been the most commonly used phrase in the US to describe coalitions (Brecher and Costello 1990a;Nissen 2004). Alternatively, the term community unionism is sometimes used to refer to coalitions between unions and community organisations (Banks 1992;Tufts 1998;Cutcher 2004;Tattersall 2006a). Yet the term community is also used in discussions of union renewal to define concepts beyond coalition work, such as alternative spaces for union organizing (Baccaro, Hamann and Turner 2003), or a complex set of social networks, whether based on place, identity, culture or common feeling (Massey 1994;Patmore 1994;Thornwaite 1997;Wills and Simms 2004). ...
... As the legal capacity to use industrial action has become more limited, Australian unions have also been more adept at organising 'corporate campaigns' as an alternative to industrial action. Some examples include the Textile, Clothing and Footwear Union's 'fair-wear' campaign using publicity actions in concert with church and community groups to pressure retailers to sign a code of conduct refusing to use 'outworkers' in sweatshops (Weller, 1999) and shareholder activism by the mining and bank unions to resist anti-union employment strategies (Cutcher, 2004). Corporate campaigns are extremely rare, if not more or less unheard of to date in New Zealand, though the union movement is starting to consider these as it re-emerges from the Employment Contracts Act (ECA) period (Beaumont, 2005). in a major labour market confrontation in the mid-1980s (reflected not only in WDL but also other indicators such as duration of disputes and lockouts), which was obviously decisively won by employers as WDL/1000 employees dives subsequently. ...
Article
Full-text available
Labour market regulation in Australia and New Zealand has proceeded along a similar trajectory, sometimes intersecting and other times appearing to take divergent paths. Interest in comparing both systems of labour market regulation peaked in the 1980s and early 1990s when there was a marked divergence. The structural divergence was highlighted by the abolition of compulsory arbitration and the introduction of the Employment Contracts Act in New Zealand. Since the early 1990s, there has been a re-convergence in the structures of labour market regulation. This re-convergence highlights a need to revisit the Australia-New Zealand comparison. This paper seeks to re-conceptualise the comparison by highlighting some of the limitations of the existing comparative literature and developing a broader framework that examines both the structures of labour market regulation and the functions that labour market institutions perform. In doing so, and in keeping with the earlier comparative literature, it seeks to contribute to the theoretical matrix within which cross-national industrial relations research is conducted. Yes Yes
Article
Full-text available
Cambridge Core - Management: General Interest - Australian Workplace Relations - edited by Julian Teicher
Chapter
The term community unionism has been used to describe coalitions between unions and community organisations (Banks, 1992; Tufts, 1998; Cutcher, 2004; Tattersall, 2006a). This chapter proposes a framework to understand coalition unionism and investigates a case study of coalition unionism. The approach begins with the concept of community unionism, suggesting that its meaning can be understood as deriving from different definitions of ‘community.’ It proposes a definition of community unionism, and locates coalition unionism as one particular example of community unionism. It introduces a framework for understanding coalition unionism, and then uses it to explore the development and contours of a successful four year coalition between the New South Wales Teachers Federation (NSWTF), parent and principal organisations in NSW Australia.
Article
The purpose of this article is to identify various ways unions engage with communities and to understand the obstacles that confront union—community cooperation. Qualitative data was analyzed from multiple sources, including documentary evidence and interviews with union officials and community activists. We locate the debate on community unionism within the broader literature on union renewal and revitalization. In doing this we are able to explore the potential of different forms of union—community relationships to foster union renewal. The study reveals the diversity in relationships both within and across unions and the existence of coalitions operating at different levels within union organization. While the unions in this study were actively seeking to engage with the community, not all alliances were reflective of an inclusive social and political agenda which could constitute the basis for union renewal.
Article
Full-text available
Global supply chains are part of the corporate strategy of many multinational companies, with often adverse effects on labor conditions. While employment relations scholars focus on a production-oriented paradigm, revolving around interactions between employers, workers, and government, much of the activism motivating the development of private labor standards is based around companies’ relations with their consumers. This paper proposes an analytical framework conceptualizing the interface of employment relations and consumption relations within global supply chains, identifying four regimes of labor governance: governance gaps, collective bargaining, standards markets, and complementary regimes. Finally, we suggest a research agenda for examining the role of consumption relations in the changing nature of global labor governance.
Article
Full-text available
Purpose – Union‐community collaboration is an increasingly common practice in industrialised nations where union power and density have declined. This paper proposes a framework for defining and evaluating community unionism, through a definition of the term “community.” Design/methodology/approach – The author explores this framework drawing on campaigns in Sydney and Chicago. Findings – It defines the term community in three discrete but mutually reinforcing ways, as (community) organisation; common interest identity, and local neighbourhood or place. The term is used to then define community unionism as three discrete union strategies, and finally to examine one type of community unionism – coalition unionism. Successful coalition practice is defined by partner organisational relationships (coalition structure, bridge brokers, and coalition offices); common concern (common interest operates as mutual direct interest of organisation and members), and the element of scale (where success increases as coalitions operate at multiple scales such as the local, as well as the scale of government and/or business decision makers). Originality/value – The paper identifies three elements of coalition unionism.
Article
Full-text available
This submission to the Wallis Inquiry argues that while the existing legislation of credit unions and building societies (FI Code 1992) enhanced their stability and efficiency, thereby protecting depositors, competitive neutrality was not achieved. As a consequence, cooperative societies bore a greater net regulatory burden than their competitors in the banking sector.
Article
Full-text available
On 12 March 1998 the Australian Industrial Relations Commission found that tbe clauses of the Clothing Trades Award dealing with the regulation of outwork in the clothing industry were allowable in their entirety under section 89A2(t) of the Workplace Relations Act 1996. This decision preserves the mechanisms that will enable the award to be enforced according to the industry's Homeworker Code of Practice. This paper describes the union's community action campaign against unregu lated clothing outwork, a campaign that bas successfully focused public attention on the need to establish safeguards for outworker employment at a time when employee protection more generally is under threat. It attributes tbe progress in regulating outwork to the union's public awareness campaign and its uneven impact on the competitive position of employers, to a resultant change in employer attitudes and strategies, and to the government's desire to quieten opposition to its industrial relations agenda.
Article
Full-text available
Some unions in the United States have found labour-comomunity alliances an effective tactic for countering management's increasingly sophisticated anti-union strategies and declining union density. This article contributes to the literature on the use of such alliances in Australia by examining the exchange closure campaign of Telecom telephonists in Queensland in 1978. The telephonists had a strategic advan tage in using alliances with rural communities in their struggle against Telecom because it was a large public monopoly employer and because alternative courses of action to immediate exchange closure were available to it. This article suggests that the telephonists' tactic may have a wider applicability in an era of increasingly anti-union rhetoric and legislation, declining union density, and labour movement concerns over the public image of trade unions.
Book
This book fills a gap in the market for a long overdue book on HRM in the service sector. The focus on human resource management is essential to aid any understanding of the service economy and with increasing numbers of courses focusing on services rather than manufacturing, it is fast becoming a very important and neglected area in terms of textbooks.
Article
This paper examines the long distance truck drivers' campaign being undertaken by the NSW Branch of the Transport Workers Union. It outlines the issues facing long distance truck drivers and their families and issues facing the union in organising this sector. The paper also examines the union strategies in this campaign and seeks to draw conclusions about their success or otherwise and their contribution to building union power.
Article
This article examines Craypo and Nissen's concept of 'labour-community' coali tions. These coalitions fight retrenchment and plant closure in small towns and cities. They can include traditional industrial relations 'actors' such as unions. Coali tions can also include groups that traditional industrial relations theory does not capture, such as the clergy, the press, politicians and local entrepreneurs. This article strengthens Craypo and Nissen's concept by, for example, incorporating state enterprise and recognising that local management may play an important role in assisting these coalitions. It also briefly examines the implications of these coalitions for industrial relations theory, contrasting Dunlop's 'actors' with Dabscheck's 'interactors'. The article focuses on the example of the federal government's Lithgow Small Arms Factory during the period 1918 to 1932.
Article
This article examines the implications for industrial relations of the current enthusiasm for ‘customer care’. It does this by reviewing how the three main industrial relations actors; managers, government and trade unions, have responded to the customer service imperative and by considering some of the implications of a ‘customer focus’ for industrial relations theory.
Article
The extensive restructuring of industrialized economies continues to challenge workers and their unions in the 1990s. Labor unions are trying to remain viable institutions in the face of globalization of economic production, deindustrialization, and technological change. These processes have increasingly challenged workers in traditionally highly unionized sectors of the economy such as manufacturing and resource extraction industries. At the same time, unions have failed to organize large numbers of workers, often young and female, in geographically fragmented workplaces in expanding sectors of the economy such as consumer services and subcontracted goods production. There has been a call for new “spatialized strategies” allowing unions to access these new sectors and spaces and to produce scales of organization compatible with post-industrial capital. One strategy being adopted by the labor movement is coalition building with non-labor community interest groups with common goals in order to shape geographies of production. The experience of two Canadian unions with “community unionism” is discussed as an example of a spatialized strategy still in early development.
Article
[Excerpt] Shaffer's statement portrays an emerging vision of union organizing that represents a dramatic departure from the way most unions have been organizing workers for the past 40 years. Borrowing from the city wide structures of the Knights of Labor in the 19th century, a new breed of union organizers is experimenting with a brand of unionism that may ultimately recast labor as a community-wide movement which tackles workplace issues.Unlike the now defunct Knights, these modern-day champions of community-based union organizing maintain close ties with unions across the country through their affiliation with resourcerich national unions. Many believe that this mixture of community organizing with national union support will spawn a new wave of union growth.
Hands off Aussie Post campaign
  • J Claven
Claven J (2001) Hands off Aussie Post campaign. Conference Papers from Australasian Organising Conference, Sydney, March 2001.
Australian retail banking: negotiating employment relations change (eds) Changing Employment Relations in Australia
  • J Kitay
  • M Rimmer
Kitay J, Rimmer M (1997) Australian retail banking: negotiating employment relations change. In: Kitay J and Lansbury R (eds) Changing Employment Relations in Australia. Melbourne: Oxford University Press.
Building a labor movement for the 1990s: cooperation and concessions or confrontation and coalition. In: Brecher J and Costello T eds Building Bridges -The Emerging Grassroots Coalition of Labor and Community Labour-community coalitions and state enterprise: the Lithgow Small Arms Factory
  • Moody
Moody K (1990) Building a labor movement for the 1990s: cooperation and concessions or confrontation and coalition. In: Brecher J and Costello T eds Building Bridges -The Emerging Grassroots Coalition of Labor and Community. New York: Monthly Review Press. Patmore G (1997) Labour-community coalitions and state enterprise: the Lithgow Small Arms Factory 1918–1932. The Journal of Industrial Relations, 39(2), 218–243.
Pressure from All Sides: Life and Work in the Finance Sector
  • B Probert
  • K Whiting
  • P Ewer
Probert B, Whiting K, Ewer P (2000) Pressure from All Sides: Life and Work in the Finance Sector. Report Commission by the Finance Sector Union, Melbourne, 1-58.
Building Bridges: The Emerging Grassroots Coalition of Labor and Community Banking SOS ignored by Howard but heard by Beazley. Finance Sector Union Press Release Hands off Aussie Post campaign The prospects for unionism in a service society
  • Bland
Bland L (2001) Time to be accountable. Sydney Morning Herald, 26 September, 2001. Brecher J, Costello T eds (1990) Building Bridges: The Emerging Grassroots Coalition of Labor and Community. New York: Monthly Review Press. Caddie S (2001) Banking SOS ignored by Howard but heard by Beazley. Finance Sector Union Press Release, October 2001. Claven J (2001) Hands off Aussie Post campaign. Conference Papers from Australasian Organising Conference, Sydney, March 2001. Cobble DS (1996) The prospects for unionism in a service society. In: Macdonald C L and Sirianni C eds Working in the Service Society. Philadelphia: Temple University Press. Cooper R (2002) Organising at work: growth strategies in Australian white-collar unions, 1996–2000.
Moving innovation from the margins to the centre. In: Mantsios G ed A New Labor Movement for the New Century
  • Fine
Fine J (1998) Moving innovation from the margins to the centre. In: Mantsios G ed A New Labor Movement for the New Century. New York: Monthly Review Press.
The Rio Tinto Campaign and Union Network. Sydney: Australasian Organising Conference, Sydney University. FSU (1997) Submission to Inquiry into the Australian Financial System
  • Fowler
Fowler R (2001) The Rio Tinto Campaign and Union Network. Sydney: Australasian Organising Conference, Sydney University. FSU (1997) Submission to Inquiry into the Australian Financial System, Melbourne, 1–33.
Corporate campaigns: Labor enlists community support In: Brecher J and Costello T eds Building Bridges -The Emerging Grassroots Coalition of Labor and Community
  • J Slaughter
Slaughter J (1990) Corporate campaigns: Labor enlists community support. In: Brecher J and Costello T eds Building Bridges -The Emerging Grassroots Coalition of Labor and Community. New York: Monthly Review Press.
Blocking bridges: class-based politics and the Labor movement
  • P Lippold
  • B Kirkman
Lippold P, Kirkman B (1998) Blocking bridges: class-based politics and the Labor movement. In: Mantsios G (ed) A New Labor Movement for the New Century. New York: Monthly Review Press.
Presenting: the Choice 'Piggy Bank Awards
Australian Consumers Association (2000) Presenting: the Choice 'Piggy Bank Awards. Choice 15-19.
Full-time jobs at big four keep falling
  • G Lekakis
Lekakis G (2000) Full-time jobs at big four keep falling. Financial Review 10 May 2000.
Work, organized labor, and the Catholic Church: boundaries and opportunities for community/labor coalitions In: Nissen B ed Which Direction for Organized Labor? Essays on Organizing, Outreach, and Internal Transformations
  • J Russo
Russo J and Corbin B (1999) Work, organized labor, and the Catholic Church: boundaries and opportunities for community/labor coalitions. In: Nissen B ed Which Direction for Organized Labor? Essays on Organizing, Outreach, and Internal Transformations. Detroit: Wayne State University Press.
The Rio Tinto Campaign and Union Network
  • R Fowler
Fowler R (2001) The Rio Tinto Campaign and Union Network. Sydney: Australasian Organising Conference, Sydney University.
Organising at work: growth strategies in Australian white-collar unions
  • R Cooper
Cooper R (2002) Organising at work: growth strategies in Australian white-collar unions, 1996-2000. Unpublished Phd thesis, University of Sydney, August 2002.
Unions and community groups call for bank social charter. Workers on Line. Labor Council
  • P Lewis
Lewis P (2000) Unions and community groups call for bank social charter. Workers on Line. Labor Council, 13 October, 2000.
Forms of solidarity: Trade unions and community unionism
  • C Lipsig-Mumme
Lipsig-Mumme C (2003) Forms of solidarity: Trade unions and community unionism. Workshop paper, ACTU Congress May 2003, Sydney.
Finding the Community in the union and the union in the community: the first-contract campaign at Steeltech
  • K Sciacchitano
Sciacchitano K (1998) Finding the Community in the union and the union in the community: the first-contract campaign at Steeltech. In: Bronfenbrenner K, Friedman S, Hurd R, Oswald R and Seeber R eds Organising to Win -New Research on Union Strategies. Ithaca: ILR Press.
Banking SOS ignored by Howard but heard by Beazley. Finance Sector Union Press Release
  • S Caddie
Caddie S (2001) Banking SOS ignored by Howard but heard by Beazley. Finance Sector Union Press Release, October 2001.
Time to be accountable. Sydney Morning Herald
  • L Bland
Bland L (2001) Time to be accountable. Sydney Morning Herald, 26 September, 2001.
Bank workers seek proxies for AGMs. Workers Online. Labor Council
  • P Lewis
Lewis P (2001) Bank workers seek proxies for AGMs. Workers Online. Labor Council, 16 November, 2001.
Building a labor movement for the 1990s: cooperation and concessions or confrontation and coalition
  • K Moody
Moody K (1990) Building a labor movement for the 1990s: cooperation and concessions or confrontation and coalition. In: Brecher J and Costello T eds Building Bridges -The Emerging Grassroots Coalition of Labor and Community. New York: Monthly Review Press.
Building Bridges: The Emerging Grassroots Coalition of Labor and Community
  • L Bland
Bland L (2001) Time to be accountable. Sydney Morning Herald, 26 September, 2001. Brecher J, Costello T eds (1990) Building Bridges: The Emerging Grassroots Coalition of Labor and Community. New York: Monthly Review Press.
Moving innovation from the margins to the centre
  • J Fine
Fine J (1998) Moving innovation from the margins to the centre. In: Mantsios G ed A New Labor Movement for the New Century. New York: Monthly Review Press.
Forms of solidarity: Trade unions and community unionism. Workshop paper
  • C Lipsig-Mumme
Lipsig-Mumme C (2003) Forms of solidarity: Trade unions and community unionism. Workshop paper, ACTU Congress May 2003, Sydney.
Work, organized labor, and the Catholic Church: boundaries and opportunities for community/labor coalitions
  • J Russo
  • B Corbin
Russo J and Corbin B (1999) Work, organized labor, and the Catholic Church: boundaries and opportunities for community/labor coalitions. In: Nissen B ed Which Direction for Organized Labor? Essays on Organizing, Outreach, and Internal Transformations. Detroit: Wayne State University Press.
Building Bridges -The Emerging Grassroots Coalition of Labor and Community
  • J Slaughter
Slaughter J (1990) Corporate campaigns: Labor enlists community support. In: Brecher J and Costello T eds Building Bridges -The Emerging Grassroots Coalition of Labor and Community. New York: Monthly Review Press.
Union strategy and labour-community alliances: The 'Telephonists' Exchange Closure Campaign
  • L Thornwaite
Thornwaite L (1997) Union strategy and labour-community alliances: The 'Telephonists' Exchange Closure Campaign, Queensland, 1978. Journal of Industrial Relations, 39(2), 244-262.