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Individual Investors and Option Trading: Attention Grabbing Versus Long-Term Strategies

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Abstract

This paper analyzes trading records of online retail bank investors to examine whether attention-type events dominate return feedback strategies in explaining individual investors’ stock option trading decisions. We show that although individual investors are net buyers of common stock on abnormally high volume days, they follow contrarian investment strategies after extreme prior day stock price performance. Moreover, we find that individual investors especially exploit stock options to follow contrarian investment strategies in that they initiate over twice as many bullish-type (nearly half as many bearish-type) option contracts after extremely poor (good) prior-day returns. Further, we observe variance in contrarian behavior across investor types: extremely optimistic investors pursue contrarian investment strategies more (less) pronounced around highly negative (positive) prior day returns. Finally, we show that the same extreme optimists especially overweigh short-term compared to long-term return feedback information in making individual stock option trading decisions. Combined, this study provides novel insights in the dynamics of individual investors’ option trading decisions and in the distinctive roles of cognitive biases underlying this process.

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... find that 82 RBF 9,1 upward changes in return expectations of portfolio, which is an indicative optimism, are positively related to investor's trading, portfolio turnover, larger trade values and usage of derivatives. Beuselinck et al. (2011) show the influence of psychometric measure of dispositional optimism on individual's option trading in a survey data combined with trading records in the Netherlands. Dispositional optimism measured as life orientation test indicates that even with the negative return experiences option traders exercise more options due to optimistic expectations. ...
Article
Purpose The purpose of this paper is to examine the relationships among perception of past portfolio returns, optimism and financial decisions. Design/methodology/approach The relationships are examined using a data set of both retail and institutional investors in Malaysia and estimated using ordinary least square regression. Findings The results demonstrate that perception of past portfolio returns influences both retail and institutional investors’ trading and risk taking. Optimism measured as relative investment optimism and personal investment optimism similarly influences both groups of investors’ financial decisions. However, perception of past portfolio returns causes only retail investors to exhibit optimism. The results furthermore show that only for retail investors perception of past portfolio returns indirectly influences financial decisions, through the mediating channel of optimism. Practical implications The findings on the influences of perception of past portfolio returns and the mediating channel in decision process help to understand the differences between retail and institutional investors. Retail investors are found to be more susceptible to optimism. Therefore, regulators in Malaysia may enhance their initiatives by incorporating the peril of forming optimistic expectations in financial decisions, by giving special focus on retail investors. Originality/value This paper focuses on investors’ perception of past portfolio returns and its influence on various financial decisions, unlike past portfolio returns or market returns. Also, this paper is among the first to demonstrate the mediating channel of optimism in investors’ decision process.
... The differential effects of optimism on trading indicate that the definition of optimism differs from each other. This finding contributes to the literature on trading as the relevant literature documents only optimism's effect on equity investment and option trading (Puri and Robinson, 2007;Beuselinck et al., 2011). ...
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Purpose The purpose of this paper is to test the competing explanations of stated preferences for firm characteristics, optimism and overconfidence for trading activities in a single framework. Design/methodology/approach A survey methodology is followed to collect the data among retail investors in Malaysia using simple random sampling. Findings The findings show simultaneous identification of stated preferences for firm characteristics, optimism and overconfidence as determinants of trading activities. Preferences for firm’s profitability characteristics, management and product-related attributes and risky characteristics are likely to decrease investors’ trading activities. On the other hand, preferences for firm’s liquidity and trading volume characteristics with relative financial-domain optimism, personal investment optimism and better-than-average aspect of overconfidence are likely to increase investors’ trading activities. Practical implications This finding implies that investors should be careful not only in assessing firm’s characteristics but also need to understand the effects of optimism and overconfidence in trading decisions. Originality/value The study considers various aspects of optimism and overconfidence, and the stated preferences for firm characteristics, unlike one aspect of these behavioral biases and indirect observation of preferences for firm characteristics. Furthermore, the study considers trading frequency, annual portfolio turnover and trading intention, whereas earlier studies considered only one or two of these trading decisions.
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Van Oostvoorn, M. and L. Rijnhout (2006) Beleggen met opties: de beste strategieën met het hoogste rendement (Dutch only). Pearson Education Benelux.