Étude Qualitative De L’impact De La Gestion De La Diversité Culturelle Sur L’Avantage Compétitif Des Entreprises

Journal of Global Business Administration 10/2009; 1(1):38-54.


Cultural Diversity management is an important issue in labour market and become a challenge for firms in search of their competitive advantage.In the face of this reality, efforts to understand the impact of of cultural diversity manageement on competittive advantage of firms can contribute to better understanding of the fruits of cultural diversity on firm performances. In this article, we tried to find out this relation between cultural diversity management and competitive advantage through the "Content analysis' methods with the help of NVIVO 8 software. We tried to find out the explaining factors of the impact of cultural diversity management on competitive advantage of firms. Results of our research showed that An pro-active cultural diversity management contribute to the competitive advantage of the firm.

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