Article

Opening Up the Innovation Process: Archetypal Strategies

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Abstract

In this paper we examine alternative strategies to innovation, in which sharing and co-operation play a critical part. The paper addresses the involvement of users in opening up the innovation process, which in turn gives the participating actors an interesting alternative for product development. We identify and classify four archetypal strategies for opening up the innovation process according to type of user involvement and organizational level where co-operation with external sources of knowledge takes place.

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